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Upturn AI SWOT - About
GrowGeneration Corp (GRWG)
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Upturn Advisory Summary
04/01/2025: GRWG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -86.04% | Avg. Invested days 16 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 62.43M USD | Price to earnings Ratio - | 1Y Target Price 3.08 |
Price to earnings Ratio - | 1Y Target Price 3.08 | ||
Volume (30-day avg) 769859 | Beta 3.38 | 52 Weeks Range 0.91 - 3.38 | Updated Date 04/2/2025 |
52 Weeks Range 0.91 - 3.38 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.82 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-11 | When Before Market | Estimate -0.1775 | Actual -0.39 |
Profitability
Profit Margin -26.21% | Operating Margin (TTM) -35.18% |
Management Effectiveness
Return on Assets (TTM) -11.4% | Return on Equity (TTM) -33.74% |
Valuation
Trailing PE - | Forward PE 42.73 | Enterprise Value 45087948 | Price to Sales(TTM) 0.33 |
Enterprise Value 45087948 | Price to Sales(TTM) 0.33 | ||
Enterprise Value to Revenue 0.24 | Enterprise Value to EBITDA -1.54 | Shares Outstanding 59458000 | Shares Floating 54151389 |
Shares Outstanding 59458000 | Shares Floating 54151389 | ||
Percent Insiders 7.69 | Percent Institutions 42.22 |
Analyst Ratings
Rating 4 | Target Price 3.42 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
GrowGeneration Corp
Company Overview
History and Background
GrowGeneration Corp. was founded in 2014 and has rapidly expanded through acquisitions and organic growth, becoming a leading hydroponics retailer in the United States. It focuses on providing equipment and supplies for indoor and outdoor growing.
Core Business Areas
- Retail Sales: GrowGeneration operates a chain of retail hydroponic and organic gardening stores. These stores sell a wide variety of products, including lighting, nutrients, growing media, and other supplies necessary for indoor and outdoor cultivation.
- Commercial Sales: The company also caters to large-scale commercial growers, providing equipment and services tailored to their needs, including design, installation, and ongoing support.
- E-commerce: GrowGeneration operates an e-commerce platform, allowing customers to purchase products online and have them shipped directly.
Leadership and Structure
Darren Lampert is the Co-Founder and CEO. The organizational structure includes regional management overseeing retail operations, a commercial sales division, and centralized support functions like marketing and finance.
Top Products and Market Share
Key Offerings
- Lighting Systems: LED and HID grow lights. Competitors include Gavita (acquired by Hawthorne Gardening), Fluence Bioengineering. Market share data is unavailable, but is estimated to be a significant portion of revenue.
- Nutrients: Hydroponic nutrients and fertilizers. Competitors include Advanced Nutrients, General Hydroponics. Market share data unavailable but contributes to the large part of revenue.
- Growing Media: Soils, coco coir, and other growing mediums. Competitors include FoxFarm, Mother Earth. Market share data unavailable.
Market Dynamics
Industry Overview
The hydroponics and indoor gardening industry is growing rapidly, driven by the increasing legalization of cannabis and the rising demand for locally grown produce.
Positioning
GrowGeneration is positioned as a one-stop shop for growers, offering a wide selection of products and expertise. Its competitive advantages include its scale, store network, and brand recognition.
Total Addressable Market (TAM)
The global hydroponics market is projected to reach several billion dollars in the coming years. GrowGeneration is well-positioned to capture a significant share of this market, currently estimated at over $20B, due to its established presence and growth strategy.
Upturn SWOT Analysis
Strengths
- Extensive Retail Network
- Strong Brand Recognition
- Wide Product Selection
- Focus on Commercial Sales
Weaknesses
- Dependence on Cannabis Legalization
- High Inventory Costs
- Competitive Landscape
- Sensitivity to Economic Downturns
Opportunities
- Further Expansion Through Acquisitions
- Growth in Commercial Cannabis Market
- Development of Private Label Products
- International Expansion
Threats
- Increased Competition
- Changes in Cannabis Regulations
- Economic Downturn
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- SMG
- Scotts Miracle-Gro (SMG)
- Hydrofarm Holdings Group (HYFM)
- Amazon (AMZN)
Competitive Landscape
GrowGeneration competes on product selection, expertise, and store network. It faces competition from larger companies like Scotts Miracle-Gro and smaller, regional players.
Major Acquisitions
HGS Hydro
- Year: 2020
- Acquisition Price (USD millions): 7.9
- Strategic Rationale: Expanded GrowGeneration's presence in California, a key market for hydroponics.
Growth Trajectory and Initiatives
Historical Growth: GrowGeneration has experienced rapid revenue growth through acquisitions and same-store sales increases.
Future Projections: Future projections require analyst estimates, which change constantly and cannot be provided real-time. Analysts generally expect continued growth.
Recent Initiatives: Recent initiatives include expanding its store network, developing private label products, and focusing on commercial sales.
Summary
GrowGeneration is a leading hydroponics retailer with a strong growth trajectory, driven by the expanding cannabis market. Its extensive store network and product selection are advantages. However, its dependence on cannabis legalization and competitive landscape are key risks it faces, but the company is expanding into other non-cannabis markets to help offset these risks.
Similar Companies
AMZN
Amazon.com Inc
AMZN
Amazon.com Inc
HYFM
Hydrofarm Holdings Group Inc
HYFM
Hydrofarm Holdings Group Inc
SMG
Scotts Miracle-Gro Company
SMG
Scotts Miracle-Gro Company
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports (estimates)
- Industry Publications
Disclaimers:
This analysis is based on available data and estimates, and is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GrowGeneration Corp
Exchange NASDAQ | Headquaters Greenwood Village, CO, United States | ||
IPO Launch date 2016-11-11 | Co-Founder, CEO & Chairperson of the Board Mr. Darren Lampert | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 289 | Website https://www.growgeneration.com |
Full time employees 289 | Website https://www.growgeneration.com | ||
GrowGeneration Corp., through its subsidiaries, owns and operates retail hydroponic and organic gardening stores in the United States. It operates through two segments, Cultivation and Gardening, and Storage Solutions. The company engages in the marketing and distribution of nutrients, additives, growing media, lighting, and environmental control systems, as well as other indoor and outdoor cultivation products. Its products include proprietary brands, such as Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, and more. The company operates a chain of stores in Alaska, California, Colorado, Florida, Maine, Michigan, Missouri, New Jersey, New York, Ohio, Oklahoma, Oregon, Rhode Island, Utah, and Washington, as well as growgeneration.com, an online superstore; a wholesale distribution business for resellers; and benching, racking, and storage solutions business under Mobile Media or MMI brand. In addition, it offers mobile storage systems, static shelving, and other accessories, such as desks, lockers, safes, and secured storage. Further, the company provides various services, including site surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installations. It serves diverse markets with its products and services, such as agriculture, retail, warehousing, office and administrative, food service, hospitality, golf and country clubs, and more. The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.
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