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Upturn AI SWOT - About
GIS 
General Mills Inc (GIS)
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Upturn Advisory Summary
04/01/2025: GIS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -6.96% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 32.70B USD | Price to earnings Ratio 13.13 | 1Y Target Price 62.67 |
Price to earnings Ratio 13.13 | 1Y Target Price 62.67 | ||
Volume (30-day avg) 7086306 | Beta 0.06 | 52 Weeks Range 55.15 - 74.50 | Updated Date 04/1/2025 |
52 Weeks Range 55.15 - 74.50 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 4.01% | Basic EPS (TTM) 4.55 |
Earnings Date
Report Date 2025-03-18 | When Before Market | Estimate 0.9608 | Actual 1 |
Profitability
Profit Margin 13.02% | Operating Margin (TTM) 16.71% |
Management Effectiveness
Return on Assets (TTM) 7.2% | Return on Equity (TTM) 26.83% |
Valuation
Trailing PE 13.13 | Forward PE 13.55 | Enterprise Value 46618103808 | Price to Sales(TTM) 1.67 |
Enterprise Value 46618103808 | Price to Sales(TTM) 1.67 | ||
Enterprise Value to Revenue 2.34 | Enterprise Value to EBITDA 11.52 | Shares Outstanding 547601024 | Shares Floating 545234900 |
Shares Outstanding 547601024 | Shares Floating 545234900 | ||
Percent Insiders 0.27 | Percent Institutions 84.52 |
Analyst Ratings
Rating 3.33 | Target Price 70.67 | Buy 3 | Strong Buy 2 |
Buy 3 | Strong Buy 2 | ||
Hold 16 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
General Mills Inc
Company Overview
History and Background
General Mills was founded in 1856 as the Washburn Crosby Company. It later became General Mills in 1928 through a merger of several milling companies. Significant milestones include the introduction of Wheaties (1924), Betty Crocker (1921) and the acquisition of Pillsbury (2001).
Core Business Areas
- North America Retail: This segment sells products such as cereals, yogurt, convenient meals, snacks, baking mixes, and dough products to retail customers in North America.
- International: This segment manufactures and markets food products outside of North America, including brands tailored to local tastes and preferences.
- Pet Segment: This segment focuses on pet food, particularly dry and wet food for dogs and cats, primarily through the Blue Buffalo brand.
Leadership and Structure
The CEO of General Mills is Jeff Harmening. The company operates with a divisional structure based on geographic regions and product categories. The Board of Directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Cheerios: Cheerios is a popular breakfast cereal. General Mills holds a significant share of the ready-to-eat cereal market. Competitors include Kellogg's, Post, and Quaker Oats.
- Yoplait: Yoplait is a yogurt brand. General Mills competes with Danone (Dannon), Chobani, and private label yogurt brands. Yoplait holds a substantial market share in the yogurt category.
- Pillsbury: Pillsbury offers baking mixes and refrigerated dough products. Competitors in the baking mix and dough segment include Conagra Brands (Duncan Hines), and private label brands.
- Blue Buffalo: Blue Buffalo is a leading premium pet food brand, focused on natural ingredients. Competitors include Nestle Purina, Mars Petcare, and Hill's Pet Nutrition. Blue Buffalo has a sizable market share within the premium pet food category.
Market Dynamics
Industry Overview
The packaged food industry is mature and competitive, experiencing moderate growth. Key trends include health and wellness, convenience, and changing consumer preferences.
Positioning
General Mills is a major player in the packaged food industry, with a strong portfolio of well-known brands and a focus on innovation and cost efficiency. They are focused on premiumization and natural/organic options.
Total Addressable Market (TAM)
The global packaged food market is estimated to be worth over $3 trillion. General Mills is positioned to capture a portion of this market through its diverse product portfolio and global reach.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Global presence
- Focus on innovation
- Strong financial performance
Weaknesses
- Dependence on mature markets
- Exposure to commodity price volatility
- Changing consumer preferences requiring constant product innovation
- Brand perception of older products
Opportunities
- Expanding into emerging markets
- Acquiring complementary brands
- Developing new products that cater to health and wellness trends
- Increasing digital marketing and e-commerce presence
Threats
- Intense competition
- Rising input costs
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- K
- MDLZ
- HSY
- CAG
- POST
Competitive Landscape
General Mills has a strong brand portfolio and distribution network, but faces intense competition from other large food companies and private label brands. They are attempting to differentiate through innovation and brand building.
Major Acquisitions
Edgard & Cooper
- Year: 2024
- Acquisition Price (USD millions): 250
- Strategic Rationale: Expand presence in premium pet food market with sustainable and natural offerings.
TNT Crust
- Year: 2018
- Acquisition Price (USD millions): 450
- Strategic Rationale: Expand presence in foodservice with frozen pizza crusts.
Growth Trajectory and Initiatives
Historical Growth: General Mills' historical growth has been driven by acquisitions, product innovation, and expansion into new markets.
Future Projections: Analyst projections vary, but generally expect moderate revenue growth and earnings growth.
Recent Initiatives: Recent initiatives include acquisitions, product innovation focused on healthier options, and cost-cutting measures.
Summary
General Mills is a well-established company with a strong brand portfolio, but operates in a competitive and evolving industry. They possess a solid financial footing and brand recognition. They are focused on innovation to stay ahead of changing consumer preferences. General Mills needs to carefully manage input costs and adapt to the increasing focus on healthier food options.
Similar Companies
- K
- MDLZ
- HSY
- CAG
- POST
Sources and Disclaimers
Data Sources:
- General Mills Investor Relations
- Market Research Reports
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About General Mills Inc
Exchange NYSE | Headquaters Minneapolis, MN, United States | ||
IPO Launch date 1983-06-10 | Chairman & CEO Mr. Jeffrey L. Harmening | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 34000 | Website https://www.generalmills.com |
Full time employees 34000 | Website https://www.generalmills.com | ||
General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates through four segments: North America Retail; International; Pet; and North America Foodservice. It offers grain, ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and savory snacks, ice cream and frozen desserts, unbaked and fully baked frozen dough products, frozen hot snacks, ethnic meals, side dish mixes, frozen breakfast and entrees, nutrition bars, and frozen and shelf-stable vegetables. The company also manufactures and markets pet food products, including dog and cat food; and operates ice cream parlors. It markets its products under the Annie's, Betty Crocker, Bisquick, Blue Buffalo, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Dunkaroos, Edgard & Cooper, Fiber One, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto's, Gold Medal, Golden Grahams, Häagen-Dazs, Kitano, Kix, Lärabar, Latina, Lucky Charms, Muir Glen, Nature Valley, Nudges, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Tastefuls, Total, Totino's , Trix, True Chews, True Solutions, Wanchai Ferry, Wheaties, Wilderness, and Yoki brands. The company sells its products to grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores. General Mills, Inc. was founded in 1866 and is headquartered in Minneapolis, Minnesota.
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