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GameSquare Holdings Inc. (GAME)



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Upturn Advisory Summary
03/27/2025: GAME (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -36.22% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 23.37M USD | Price to earnings Ratio - | 1Y Target Price 3.33 |
Price to earnings Ratio - | 1Y Target Price 3.33 | ||
Volume (30-day avg) 256280 | Beta - | 52 Weeks Range 0.60 - 2.25 | Updated Date 03/29/2025 |
52 Weeks Range 0.60 - 2.25 | Updated Date 03/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.68 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -40.54% | Operating Margin (TTM) -17.98% |
Management Effectiveness
Return on Assets (TTM) -18.4% | Return on Equity (TTM) -124.28% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 28317947 | Price to Sales(TTM) 0.24 |
Enterprise Value 28317947 | Price to Sales(TTM) 0.24 | ||
Enterprise Value to Revenue 0.29 | Enterprise Value to EBITDA -1.73 | Shares Outstanding 37693200 | Shares Floating 24473080 |
Shares Outstanding 37693200 | Shares Floating 24473080 | ||
Percent Insiders 36.71 | Percent Institutions 9.5 |
Analyst Ratings
Rating 4.33 | Target Price 3.33 | Buy 2 | Strong Buy 1 |
Buy 2 | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
GameSquare Holdings Inc.
Company Overview
History and Background
GameSquare Holdings, Inc. (formerly known as Engine Media Holdings, Inc.) was formed through a series of acquisitions and strategic initiatives in the esports and gaming space. Focus shifted to building a vertically integrated esports and entertainment organization. The companyu2019s history involves mergers, acquisitions, and strategic realignments to solidify its position in the market.
Core Business Areas
- Media & Content: Focuses on creating and distributing gaming and esports content, including digital media and entertainment.
- Agency Services: Provides marketing, talent management, and brand partnership services to esports teams, leagues, and influencers through Code Red Esports, Zoned Gaming, and Fourth Frame Studios.
- Esports Teams & Events: Operates esports teams and organizes gaming events and tournaments via Complexity Gaming. also acquired assets related to the Gaming Community Network (GCN)
Leadership and Structure
The leadership team consists of experienced executives from the esports, gaming, and media industries. Organizational structure includes departments for media, content creation, agency services, esports team management, and corporate functions. CEO: Justin Kenna.
Top Products and Market Share
Key Offerings
- Complexity Gaming: An esports team with a global following, competing in various esports titles. Competitors include other top-tier esports organizations like FaZe Clan (FAZE) and 100 Thieves. Market share within specific esports titles varies but Complexity Gaming's overall brand recognition and engagement is significant.
- Code Red Esports: Talent management and esports agency offering services to streamers, influencers, and content creators. Competitors include Creative Artists Agency (CAA) and United Talent Agency (UTA) (not directly comparable due to broader entertainment focus) and other esports-specific agencies. Market share data is not publicly available.
- Zoned Gaming: Brand partnership development across gaming, esports and entertainment space.
- Fourth Frame Studios: Content creation and production for media and agency clients.
Market Dynamics
Industry Overview
The esports and gaming industry is experiencing rapid growth, driven by increasing viewership, sponsorships, and investments. Digital content creation, influencer marketing, and esports team performance are key drivers.
Positioning
GameSquare aims to be a vertically integrated esports and gaming organization. Their competitive advantages are the combination of esports teams, content creation capabilities, and agency services.
Total Addressable Market (TAM)
The global esports market is estimated to reach billions of dollars annually. GameSquare Holdings is positioned to capture a portion of this TAM by offering a range of services and content to gamers, fans, and advertisers.
Upturn SWOT Analysis
Strengths
- Diversified revenue streams (teams, agency, media)
- Established esports team brand (Complexity)
- Experienced management team
- Vertical integration strategy
Weaknesses
- Reliance on the success of Complexity Gaming
- Competition from larger, well-funded companies
- Volatile nature of esports performance
- Dependence on Key influencers
Opportunities
- Growth of esports viewership and revenue
- Expansion into new esports titles
- Strategic acquisitions and partnerships
- Increased brand sponsorships and advertising
Threats
- Increased competition in esports and gaming
- Changes in gaming trends and technologies
- Economic downturn affecting sponsorships
- Regulatory changes impacting the industry
Competitors and Market Share
Key Competitors
- FaZe Holdings Inc. (FAZE)
- Enthusiast Gaming Holdings Inc (EGLX)
- OverActive Media Corp. (OAM)
Competitive Landscape
GameSquare's competitive advantages lie in its integrated approach. Disadvantages may include smaller scale compared to larger, publicly traded competitors such as Enthusiast Gaming.
Major Acquisitions
Complexity Gaming
- Year: 2021
- Acquisition Price (USD millions): 27
- Strategic Rationale: Added a globally recognized esports team to GameSquare's portfolio. Provided a platform for content creation and brand partnerships.
Gaming Community Network (GCN)
- Year: 2022
- Acquisition Price (USD millions): 18
- Strategic Rationale: Acquired assets related to GCN to expand Gamesquare's digital media and marketing efforts, as well as expand into new markets.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is based on acquisitions and organic expansion of business segments.
Future Projections: Future growth depends on the continued expansion of the esports and gaming industry and GameSquare's ability to execute its strategy.
Recent Initiatives: Recent initiatives include new content creation partnerships and expansion into new esports titles.
Summary
GameSquare Holdings is building an integrated esports and gaming company by combining teams, agencies, and media capabilities. Its strengths include the Complexity Gaming brand and a diversified revenue model. It faces competition from larger firms and the inherent volatility of esports performance, but offers opportunity for growth within the expanding esports industry if it manages key acquisitions and growth successfully.
Similar Companies
- FAZE
- EGLX
- OAM
- ATVI
- EA
Sources and Disclaimers
Data Sources:
- Company press releases
- Company Investor Relations website
- Industry reports
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market share figures are estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GameSquare Holdings Inc.
Exchange NASDAQ | Headquaters Frisco, TX, United States | ||
IPO Launch date 2018-01-26 | CEO & Executive Director Mr. Justin Kenna | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 175 | Website https://www.gamesquare.com |
Full time employees 175 | Website https://www.gamesquare.com |
GameSquare Holdings, Inc. operates as a vertically integrated digital media, entertainment, and technology company. Its platform to connect with gaming and youth culture audiences. The company's end-to-end platform includes Code Red Esports Ltd., an esports talent agency; GCN, a digital media company focusing on the gaming and esports audience; Zoned, a gaming and lifestyle marketing agency; Complexity Gaming, a esports organization operating; Fourth Frame Studios, a creative production studio; and Mission Supply, a merchandise and consumer products business; Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform. The company also engages in providing marketing and creative services, offering leading data and analytics solutions. The company was formerly known as Engine Gaming & Media, Inc. GameSquare Holdings, Inc. is headquartered in Frisco, Texas.
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