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Upturn AI SWOT - About
FTLF 
FitLife Brands, Inc. Common Stock (FTLF)
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Upturn Advisory Summary
04/01/2025: FTLF (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit 52.25% | Avg. Invested days 49 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 160.39M USD | Price to earnings Ratio 21.53 | 1Y Target Price 40 |
Price to earnings Ratio 21.53 | 1Y Target Price 40 | ||
Volume (30-day avg) 13971 | Beta 1.01 | 52 Weeks Range 11.72 - 17.75 | Updated Date 04/2/2025 |
52 Weeks Range 11.72 - 17.75 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.62 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date 2025-03-31 | When After Market | Estimate - | Actual 0.2248 |
Profitability
Profit Margin 13.12% | Operating Margin (TTM) 21.85% |
Management Effectiveness
Return on Assets (TTM) 14.14% | Return on Equity (TTM) 28.59% |
Valuation
Trailing PE 21.53 | Forward PE 11.17 | Enterprise Value 118233556 | Price to Sales(TTM) 1.76 |
Enterprise Value 118233556 | Price to Sales(TTM) 1.76 | ||
Enterprise Value to Revenue 1.83 | Enterprise Value to EBITDA 8.86 | Shares Outstanding 4598240 | Shares Floating 1915673 |
Shares Outstanding 4598240 | Shares Floating 1915673 | ||
Percent Insiders 13.36 | Percent Institutions 48.82 |
Analyst Ratings
Rating 4 | Target Price 40 | Buy 1 | Strong Buy - |
Buy 1 | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
FitLife Brands, Inc. Common Stock
Company Overview
History and Background
FitLife Brands, Inc. was founded in 1997 and is based in Omaha, Nebraska. The company formulates, manufactures, and distributes nutritional supplements for sports nutrition, weight loss, general health, and energy.
Core Business Areas
- Sports Nutrition: Formulates and markets products designed to enhance athletic performance, muscle growth, and recovery. Includes protein powders, pre-workouts, and other sports-specific supplements.
- Weight Loss: Offers products aimed at weight management, fat burning, and appetite control. Includes diet pills, meal replacement shakes, and other weight-loss aids.
- General Health: Provides a range of supplements to support overall health and wellness, including vitamins, minerals, and herbal extracts.
Leadership and Structure
Dayton Judd serves as the Chief Executive Officer. The company operates with a functional organizational structure, focusing on sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- NUPERFORM: A sports nutrition supplement designed to enhance workout performance and recovery. Market share data is not readily available. Competitors include Optimum Nutrition, Cellucor, and BSN. Revenue is not readily available.
- PMD: A weight loss and performance enhancing supplement. Market share data is not readily available. Competitors include Hydroxycut, Lipozene, and Alli. Revenue is not readily available.
- iSatori: A weight loss and performance enhancing supplement. Market share data is not readily available. Competitors include Hydroxycut, Lipozene, and Alli. Revenue is not readily available.
Market Dynamics
Industry Overview
The nutritional supplement industry is experiencing growth driven by increased health consciousness, an aging population, and a rising interest in sports and fitness. The market is competitive, with a mix of large multinational corporations and smaller niche players.
Positioning
FitLife Brands operates primarily in the value and mid-tier segments of the nutritional supplement market. Its competitive advantage lies in its diverse product portfolio and established distribution network.
Total Addressable Market (TAM)
The global dietary supplements market is estimated to be around $200 billion. FitLife Brands, with its diversified product line, is positioned to capture a small but significant portion of this TAM. Precise figures for FitLife Brands' share are not readily available.
Upturn SWOT Analysis
Strengths
- Diverse product portfolio
- Established distribution network
- Experienced management team
- Strong brand recognition in certain niche markets
Weaknesses
- Limited marketing budget compared to larger competitors
- Reliance on third-party manufacturing
- Susceptibility to changes in consumer preferences
- Smaller market share compared to major players
Opportunities
- Expanding into new geographic markets
- Developing innovative new products
- Acquiring smaller competitors
- Leveraging e-commerce platforms for direct-to-consumer sales
Threats
- Increased competition from larger players
- Changes in regulations governing the supplement industry
- Negative publicity related to product safety or efficacy
- Economic downturn impacting consumer spending
Competitors and Market Share
Key Competitors
- GNC (GNC)
- Nutrabolt (Private)
- Herbalife Nutrition (HLF)
Competitive Landscape
FitLife Brands competes with larger, more established companies. Its advantage lies in its niche product offerings and strong distribution network, but it faces challenges in marketing and brand awareness.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth can be assessed by reviewing the company's annual revenue and net income figures over the past several years.
Future Projections: Future projections are available from various analyst reports and financial news sources.
Recent Initiatives: Recent initiatives can be found in the company's press releases and investor presentations.
Summary
FitLife Brands is a smaller player in the competitive nutritional supplement market with a diverse product portfolio. It faces challenges from larger competitors with bigger marketing budgets, but its established distribution network and niche product offerings provide some advantages. Future growth will depend on its ability to innovate, expand into new markets, and manage its supply chain effectively. Monitoring the trends and consumer preferences will also be important to stay relevant.
Similar Companies
HLF
Herbalife Nutrition Ltd
HLF
Herbalife Nutrition Ltd
USNA
USANA Health Sciences Inc
USNA
USANA Health Sciences Inc
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings (10-K, 10-Q)
- Financial News Sources
- Market Research Reports
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market share data is based on estimations and may not be precise. This is an AI-generated report, and human review is always recommended for financial decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About FitLife Brands, Inc. Common Stock
Exchange NASDAQ | Headquaters Omaha, NE, United States | ||
IPO Launch date 2007-11-02 | Chairman & CEO Mr. Dayton Robert Judd CPA | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 39 | Website https://www.fitlifebrands.com |
Full time employees 39 | Website https://www.fitlifebrands.com | ||
FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; sports nutrition products; weight loss and sports nutrition products; sports nutrition and general wellness formulations with an emphasis on natural, vegan, and organic ingredients; and male health and weight loss products, as well as other diet, health, and sports nutrition supplements and related products; and value-oriented sports nutrition and weight loss products. It offers MRC products which includes general health supplements; and natural skincare and beauty products. In addition, it markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, and Maritime Naturals through franchised stores, as well as through retail locations, which include specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.
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