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Jfrog Ltd (FROG)



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Upturn Advisory Summary
04/01/2025: FROG (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 12.67% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.61B USD | Price to earnings Ratio - | 1Y Target Price 45.21 |
Price to earnings Ratio - | 1Y Target Price 45.21 | ||
Volume (30-day avg) 881205 | Beta 0.95 | 52 Weeks Range 22.91 - 44.61 | Updated Date 04/1/2025 |
52 Weeks Range 22.91 - 44.61 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -16.16% | Operating Margin (TTM) -20.45% |
Management Effectiveness
Return on Assets (TTM) -5.07% | Return on Equity (TTM) -9.53% |
Valuation
Trailing PE - | Forward PE 46.3 | Enterprise Value 3104066632 | Price to Sales(TTM) 8.43 |
Enterprise Value 3104066632 | Price to Sales(TTM) 8.43 | ||
Enterprise Value to Revenue 7.24 | Enterprise Value to EBITDA -62.99 | Shares Outstanding 112878000 | Shares Floating 96435105 |
Shares Outstanding 112878000 | Shares Floating 96435105 | ||
Percent Insiders 14.77 | Percent Institutions 76.07 |
Analyst Ratings
Rating 4.42 | Target Price 45.21 | Buy 5 | Strong Buy 11 |
Buy 5 | Strong Buy 11 | ||
Hold 3 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Jfrog Ltd

Company Overview
History and Background
JFrog Ltd. was founded in 2008 by Shlomi Ben Haim, Yoav Landman, and Fred Simon. It initially focused on providing tools for managing open-source software components. Over time, it evolved into a comprehensive DevOps platform for managing and securing software releases. JFrog went public in September 2020.
Core Business Areas
- DevOps Platform: JFrog offers a unified DevOps platform that includes Artifactory (repository management), Xray (security vulnerability analysis), Distribution (software release management), and Pipelines (CI/CD automation).
Leadership and Structure
The CEO is Shlomi Ben Haim. The company operates with a typical corporate structure, including departments for engineering, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Artifactory: Artifactory is JFrog's flagship product, a universal artifact repository manager. It supports various package types, enabling developers to manage, secure, and distribute software components. While precise market share is difficult to determine, Artifactory is considered a leader in the repository management space. Competitors include Sonatype Nexus Repository, Cloudsmith, and GitLab Package Registry.
- Xray: Xray is a universal software composition analysis (SCA) tool that identifies security vulnerabilities and license compliance issues in software artifacts. It integrates with Artifactory. Competitors include Sonatype Nexus Lifecycle, Snyk, and Black Duck Software.
- Distribution: JFrog Distribution is used to manage and distribute software releases at scale. It allows users to package software, sign it, and then distribute it to multiple endpoints. Competitors include Cloudflare and Akamai Technologies.
- Pipelines: JFrog Pipelines is a CI/CD automation tool that integrates with Artifactory and Xray to enable automated software delivery. Competitors include GitLab CI, GitHub Actions, and Jenkins.
Market Dynamics
Industry Overview
The DevOps market is experiencing significant growth, driven by the increasing need for organizations to accelerate software delivery cycles and improve software quality and security. Cloud-native architectures and microservices are further fueling this trend.
Positioning
JFrog is positioned as a leading provider of DevOps platforms for managing and securing software releases. Its competitive advantage lies in its comprehensive suite of products and strong integration across the DevOps lifecycle.
Total Addressable Market (TAM)
Estimates for the DevOps market vary, but reports suggest a TAM in the tens of billions of dollars. JFrog is well-positioned to capture a significant portion of this market.
Upturn SWOT Analysis
Strengths
- Comprehensive DevOps platform
- Strong integration across products
- Support for a wide range of package types
- Strong customer base
- Established brand reputation
Weaknesses
- Pricing can be a barrier for smaller organizations
- Complexity of the platform may require significant training and expertise
- Dependency on open-source ecosystems
Opportunities
- Expanding into new markets and industries
- Integrating with other DevOps tools and platforms
- Developing new products and services to address emerging needs
- Capitalizing on the growing adoption of cloud-native architectures
Threats
- Increasing competition from other DevOps vendors
- Economic downturn could reduce IT spending
- Security vulnerabilities in open-source components
- Rapid technological changes
Competitors and Market Share
Key Competitors
- SONA
- MSFT
- GIT
Competitive Landscape
JFrog competes with a range of DevOps vendors, including both specialized players and large technology companies. It differentiates itself through its comprehensive platform and strong focus on security and scalability.
Major Acquisitions
Upsolver
- Year: 2023
- Acquisition Price (USD millions): 30
- Strategic Rationale: JFrog acquired Upsolver, a provider of data lake engineering solutions, to expand its DevOps capabilities and support data-driven decision-making.
Growth Trajectory and Initiatives
Historical Growth: Historical Growth trends need to be populated with real-time metrics.
Future Projections: Future Projections need to be populated with real-time metrics.
Recent Initiatives: Recent initiatives need to be populated with real-time metrics.
Summary
JFrog is a key player in the DevOps market with a strong product suite and established brand. However, it faces increasing competition and must continue to innovate to maintain its leadership position. Growth opportunities exist in expanding into new markets and integrating with other DevOps tools. A potential economic downturn and security vulnerabilities in open-source dependencies pose risks to their growth.
Similar Companies
- SONA
- MSFT
- GIT
- SPLK
- SNOW
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Jfrog Ltd
Exchange NASDAQ | Headquaters Sunnyvale, CA, United States | ||
IPO Launch date 2020-09-16 | Co-Founder, CEO & Chairman of the Board Mr. Shlomi Ben Haim | ||
Sector Technology | Industry Software - Application | Full time employees 1600 | Website https://www.jfrog.com |
Full time employees 1600 | Website https://www.jfrog.com |
JFrog Ltd. provides software supply chain platform in the United States, Israel, India, and internationally. The company offers JFrog Artifactory, a package repository that allows teams and organizations to store, update, and manage their software packages; JFrog Curation that functions as a guardian outside the software development pipeline, controlling the admission of packages into an organization, primarily from open source or public repositories; JFrog Xray, which scans JFrog Artifactory to secure all software packages; JFrog Advanced Security, an optional add-on for select JFrog subscriptions; and JFrog Runtime Security, an optional add-on for select JFrog subscriptions to work with other JFrog Security solutions. It also provides JFrog ML, a platform-integrated solution designed for data science and MLOps teams to transform and store data, build, train, and deploy models, and monitor the entire Machine Learning pipeline as part of the JFrog Software Supply Chain Platform; JFrog Distribution that provides software package distribution; and JFrog Connect, a device management solution that allows companies to manage software updates and monitor performance in IoT device fleets. In addition, the company offers JFrog Pro that provides access to the universal version of JFrog Artifactory and ongoing updates, upgrades, and bug fixes; JFrog Pro X, a self-hosted-only subscription; JFrog Enterprise X, which offers cluster configuration, federated repositories, multi-region replication, larger enterprise-scale deployments, service-level agreement support, and deeper security; and JFrog Enterprise Plus, a full platform subscription option. It serves technology, financial services, retail, healthcare, and telecommunications organizations. JFrog Ltd. was incorporated in 2008 and is headquartered in Sunnyvale, California.
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