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FROG 
Jfrog Ltd (FROG)
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Upturn Advisory Summary
01/09/2026: FROG (1-star) is a SELL. SELL since 5 days. Simulated Profits (-8.47%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $71.84
1 Year Target Price $71.84
| 12 | Strong Buy |
| 5 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 62.15% | Avg. Invested days 42 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.11B USD | Price to earnings Ratio - | 1Y Target Price 71.84 |
Price to earnings Ratio - | 1Y Target Price 71.84 | ||
Volume (30-day avg) 20 | Beta 1.13 | 52 Weeks Range 27.00 - 70.43 | Updated Date 01/9/2026 |
52 Weeks Range 27.00 - 70.43 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.7 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.88% | Operating Margin (TTM) -14.62% |
Management Effectiveness
Return on Assets (TTM) -4.76% | Return on Equity (TTM) -9.88% |
Valuation
Trailing PE - | Forward PE 66.23 | Enterprise Value 6468325066 | Price to Sales(TTM) 14.14 |
Enterprise Value 6468325066 | Price to Sales(TTM) 14.14 | ||
Enterprise Value to Revenue 12.87 | Enterprise Value to EBITDA -62.99 | Shares Outstanding 118312834 | Shares Floating 103870386 |
Shares Outstanding 118312834 | Shares Floating 103870386 | ||
Percent Insiders 12.16 | Percent Institutions 76.28 |
Upturn AI SWOT
Jfrog Ltd
Company Overview
History and Background
JFrog Ltd. was founded in 2008 by Shlomi Ben-Haim, Fredric Stoltz, and Yiftach Shoolman. It is a software company specializing in DevOps, security, and artifact management. JFrog pioneered the concept of a 'universal artifact repository' and has evolved its platform to provide end-to-end solutions for the software development lifecycle. The company went public on the NASDAQ stock exchange in September 2020.
Core Business Areas
- Platform: JFrog Platform offers a comprehensive suite of tools for managing the software development lifecycle, including continuous integration, continuous delivery, artifact management, security scanning, and deployment automation.
- DevOps Solutions: Provides tools and services that enable organizations to streamline their DevOps processes, from code commit to production deployment, improving efficiency and reducing time to market.
- Security Solutions: Integrates security scanning and vulnerability management throughout the software development pipeline, ensuring that software is secure from development to deployment.
- Artifact Management: Offers a universal repository manager that supports a wide range of package formats, enabling developers to store, manage, and distribute software artifacts efficiently and securely.
Leadership and Structure
JFrog is led by a management team with extensive experience in software development and enterprise technology. Shlomi Ben-Haim serves as the CEO and Co-Founder. The company operates with a global sales and engineering presence.
Top Products and Market Share
Key Offerings
- JFrog Platform: The JFrog Platform is JFrog's flagship product, providing a unified solution for DevOps, security, and artifact management. It includes JFrog Artifactory (artifact repository), JFrog Xray (security and compliance scanning), JFrog Pipelines (CI/CD automation), and JFrog Distribution (release management). Market share data for specific products is not publicly disclosed, but the platform serves over 6,000 customers, including 75% of the Fortune 100. Competitors include Sonatype, Nexus (by Sonatype), GitLab, GitHub, and Azure DevOps.
- JFrog Artifactory: A universal artifact repository that supports over 30 package types, enabling efficient management of binaries and dependencies. It is a core component of the JFrog Platform. Competitors include Sonatype Nexus Repository, Docker Hub, and Azure Artifacts.
- JFrog Xray: A security and compliance scanning tool that integrates with Artifactory to identify vulnerabilities and license compliance issues in software artifacts. Competitors include Sonatype Nexus Lifecycle, Snyk, and Veracode.
- JFrog Pipelines: A CI/CD automation tool that allows for the creation of complex build and release pipelines within the JFrog ecosystem. Competitors include Jenkins, GitLab CI/CD, GitHub Actions, and CircleCI.
Market Dynamics
Industry Overview
The DevOps, application security, and cloud-native development markets are experiencing rapid growth. Organizations are increasingly adopting DevOps practices to accelerate software delivery and improve operational efficiency. The demand for comprehensive solutions that integrate security and artifact management into the development lifecycle is high.
Positioning
JFrog is positioned as a leader in the universal artifact repository and end-to-end DevOps platform space. Its key competitive advantages include its broad support for various package types, robust security features, and a unified platform approach that simplifies the software supply chain.
Total Addressable Market (TAM)
The total addressable market for DevOps and application security solutions is estimated to be in the tens of billions of dollars and is growing rapidly. JFrog is well-positioned to capture a significant share of this market by offering a comprehensive platform that addresses critical needs for modern software development.
Upturn SWOT Analysis
Strengths
- Comprehensive and unified DevOps platform
- Strong market position in artifact management (JFrog Artifactory)
- Extensive support for diverse package types
- Robust security and compliance scanning capabilities (JFrog Xray)
- Large and growing customer base, including many Fortune 100 companies
Weaknesses
- Can be complex to implement and manage for smaller organizations
- Reliance on cloud-native and DevOps adoption trends
- Competition from established players and emerging startups
- Historically, profitability has been a focus area post-IPO
Opportunities
- Continued growth of DevOps adoption and cloud-native development
- Expansion of security features and AI-driven insights
- Strategic partnerships and integrations with other technology providers
- Further penetration into enterprise and government sectors
- Mergers and acquisitions to expand capabilities
Threats
- Intense competition from established software vendors and open-source solutions
- Changes in technology trends and customer preferences
- Economic downturns impacting IT spending
- Security breaches or vulnerabilities within their own platform
- Potential for disruptive new technologies
Competitors and Market Share
Key Competitors
- Sonatype Inc. (Private)
- GitLab Inc. (GTLB)
- GitHub (Microsoft Corp - MSFT)
- Atlassian Corporation Plc (TEAM)
Competitive Landscape
JFrog competes in a dynamic market. Its advantage lies in its specialized focus on artifact management and a unified platform. However, competitors like GitLab offer a broader set of integrated DevOps tools, and large cloud providers (Microsoft with GitHub and Azure DevOps) have significant market reach and resources. JFrog needs to continually innovate and demonstrate the value of its integrated approach.
Growth Trajectory and Initiatives
Historical Growth: JFrog has experienced significant historical growth, driven by the increasing adoption of DevOps and the expansion of its platform offerings. The company has seen a steady increase in its customer base and revenue.
Future Projections: Analyst projections for JFrog's future growth typically focus on continued expansion within the DevOps and security markets, driven by its platform strategy and new customer acquisitions. Specific growth rate projections would be available from financial analyst reports.
Recent Initiatives: Recent initiatives likely include enhancements to its platform, focus on AI and machine learning for security and operations, expansion into new geographic markets, and strategic partnerships to broaden its ecosystem.
Summary
JFrog Ltd. is a strong player in the rapidly growing DevOps and software supply chain security market, offering a comprehensive platform centered around its universal artifact repository. Its key strengths lie in its integrated solution and broad package support, serving a large enterprise customer base. However, the company faces intense competition and needs to continue focusing on achieving sustainable profitability while expanding its market reach and innovating its platform to maintain its competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- JFrog Ltd. Investor Relations Filings (SEC)
- Financial News and Analysis Websites
- Market Research Reports (general industry information)
- Company Website
Disclaimers:
This JSON output is a structured overview based on publicly available information and should not be considered financial advice. Market share data is estimated and subject to change. Numerical financial data requires up-to-date extraction from official company filings for the most accurate analysis.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Jfrog Ltd
Exchange NASDAQ | Headquaters Sunnyvale, CA, United States | ||
IPO Launch date 2020-09-16 | Co-Founder, CEO & Chairman of the Board Mr. Shlomi Ben Haim | ||
Sector Technology | Industry Software - Application | Full time employees 1600 | Website https://www.jfrog.com |
Full time employees 1600 | Website https://www.jfrog.com | ||
JFrog Ltd. provides software supply chain platform in the United States, Israel, India, and internationally. The company offers JFrog Artifactory, a package repository that allows teams and organizations to store, update, and manage their software packages; JFrog Curation that functions as a guardian outside the software development pipeline, controlling the admission of packages into an organization, primarily from open source or public repositories; JFrog Xray, which scans JFrog Artifactory to secure all software packages; JFrog Advanced Security, an optional add-on for select JFrog subscriptions; and JFrog Runtime Security, an optional add-on for select JFrog subscriptions to work with other JFrog Security solutions. It also provides JFrog ML, a platform-integrated solution designed for data science and MLOps teams to transform and store data, build, train, and deploy models, and monitor the entire Machine Learning pipeline as part of the JFrog Software Supply Chain Platform; JFrog Distribution that provides software package distribution; and JFrog Connect, a device management solution that allows companies to manage software updates and monitor performance in IoT device fleets. In addition, the company offers JFrog Pro that provides access to the universal version of JFrog Artifactory and ongoing updates, upgrades, and bug fixes; JFrog Pro X, a self-hosted-only subscription; JFrog Enterprise X, which offers cluster configuration, federated repositories, multi-region replication, larger enterprise-scale deployments, service-level agreement support, and deeper security; and JFrog Enterprise Plus, a full platform subscription option. It serves technology, financial services, retail, healthcare, and telecommunications organizations. JFrog Ltd. was incorporated in 2008 and is headquartered in Sunnyvale, California.
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