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First Merchants Corporation Depository Shares (FRMEP)



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Upturn Advisory Summary
04/01/2025: FRMEP (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 4.99% | Avg. Invested days 61 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio 6.66 | 1Y Target Price - |
Price to earnings Ratio 6.66 | 1Y Target Price - | ||
Volume (30-day avg) 2542 | Beta 1.06 | 52 Weeks Range 22.54 - 25.70 | Updated Date 04/2/2025 |
52 Weeks Range 22.54 - 25.70 | Updated Date 04/2/2025 | ||
Dividends yield (FY) 7.50% | Basic EPS (TTM) 3.81 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 32.96% | Operating Margin (TTM) 47.63% |
Management Effectiveness
Return on Assets (TTM) 1.1% | Return on Equity (TTM) 8.85% |
Valuation
Trailing PE 6.66 | Forward PE - | Enterprise Value 2283492096 | Price to Sales(TTM) - |
Enterprise Value 2283492096 | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 57636143 |
Shares Outstanding - | Shares Floating 57636143 | ||
Percent Insiders - | Percent Institutions 711.2 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
First Merchants Corporation Depository Shares
Company Overview
History and Background
First Merchants Corporation is a financial holding company founded in 1893 in Muncie, Indiana. It has grown through organic expansion and acquisitions, focusing on community banking and wealth management services across the Midwest.
Core Business Areas
- Community Banking: Provides a full range of commercial and retail banking services, including deposit accounts, loans, and other financial products to individuals, businesses, and institutions.
- Wealth Management: Offers trust, investment management, and financial planning services to individuals and families.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives. The organizational structure is hierarchical, with regional and functional divisions reporting to the corporate headquarters.
Top Products and Market Share
Key Offerings
- Commercial Loans: Loans provided to businesses for various purposes, including working capital, equipment financing, and real estate. Market share data is regionally specific and variable, competition includes large national banks and smaller community banks. Competitors include JP Morgan Chase, Old National Bancorp (ONB), and Huntington Bancshares (HBAN).
- Residential Mortgages: Loans offered to individuals for the purchase or refinance of homes. Competition includes large national mortgage lenders and other local banks. Competitors include Rocket Mortgage, United Wholesale Mortgage (UWMC).
- Deposit Accounts: Checking, savings, and money market accounts offered to individuals and businesses. Market share is dependent upon geographic location. Competitors include Chase, Bank of America, and local credit unions.
Market Dynamics
Industry Overview
The banking industry is highly competitive and regulated. It is subject to economic cycles, interest rate fluctuations, and changes in consumer preferences and technological innovations. The industry is currently facing challenges related to rising interest rates and economic uncertainty.
Positioning
First Merchants positions itself as a community-focused bank with a strong emphasis on customer service and local decision-making. Its competitive advantage lies in its deep understanding of the local markets it serves and its ability to build long-term relationships with customers.
Total Addressable Market (TAM)
The TAM for banking services in First Merchants' geographic footprint is estimated to be in the billions of dollars. First Merchants' position is strong within its local markets, but its overall share of the TAM is relatively small compared to larger national banks.
Upturn SWOT Analysis
Strengths
- Strong community ties
- Experienced management team
- Solid capital position
- Diverse product offerings
Weaknesses
- Limited geographic reach
- Smaller size compared to national banks
- Dependence on interest rate spreads
- Potential for increased regulatory scrutiny
Opportunities
- Expanding into new markets
- Acquiring smaller banks
- Increasing digital banking capabilities
- Growing wealth management business
Threats
- Increased competition from larger banks
- Rising interest rates
- Economic downturn
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- HBAN
- ONB
- JPM
Competitive Landscape
First Merchants competes with larger national banks, smaller community banks, and credit unions. Its advantages lie in its local focus and customer service, while its disadvantages include its smaller size and limited geographic reach.
Major Acquisitions
Lafayette Bank & Trust Company
- Year: 2016
- Acquisition Price (USD millions): 146.4
- Strategic Rationale: Expanded First Merchants' presence in the Lafayette, Indiana market.
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- Year: 2013
- Acquisition Price (USD millions): 31
- Strategic Rationale: Expanded First Merchants' presence into Chicago.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is dependent on the FMBH. Growth has historically been steady, driven by organic growth and strategic acquisitions.
Future Projections: Future growth projections are based on analyst estimates for FMBH and are subject to change based on economic conditions and other factors. Specific data required.
Recent Initiatives: Recent strategic initiatives include expanding into new markets and increasing digital banking capabilities.
Summary
First Merchants is a community-focused bank with a solid track record of growth through organic expansion and acquisitions. Its strengths include strong community ties and an experienced management team. However, its smaller size and limited geographic reach present challenges. The company is well-positioned to capitalize on opportunities in expanding markets and increasing digital capabilities.
Similar Companies

HBAN

Huntington Bancshares Incorporated



HBAN

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KEY

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KEY

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ONB

Old National Bancorp


ONB

Old National Bancorp
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Analyst Reports
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market share data is estimated based on available information. Financial data needs to be researched and added from publically available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About First Merchants Corporation Depository Shares
Exchange NASDAQ | Headquaters Muncie, IN, United States | ||
IPO Launch date 2022-04-01 | CEO & Director Mr. Mark K. Hardwick | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 2120 | Website https://www.firstmerchants.com |
Full time employees 2120 | Website https://www.firstmerchants.com |
First Merchants Corporation operates as the financial holding company for First Merchants Bank that provides commercial and consumer banking services. The company offers a range of financial services, including checking, savings, and deposit products; debit and credit cards; mortgages, home equity lending, vehicle loans, and personal loans; and local commercial lending, asset-based lending solutions, agricultural lending, commercial real estate solutions, debt capital markets, practice finance, public finance, small business administration lending, and sponsor finance services. It also provides personal and commercial wealth management services, trust services, retirement planning, brokerage, investment management, private banking, fiduciary estate, and financial planning services. The company operates banking locations in Indiana, Ohio, and Michigan counties. It offers its services through electronic and mobile delivery channels. First Merchants Corporation was founded in 1893 and is headquartered in Muncie, Indiana.
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