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FlexShopper Inc (FPAY)



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Upturn Advisory Summary
03/13/2025: FPAY (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -48.82% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 31.99M USD | Price to earnings Ratio - | 1Y Target Price 3.25 |
Price to earnings Ratio - | 1Y Target Price 3.25 | ||
Volume (30-day avg) 130567 | Beta 1.54 | 52 Weeks Range 0.97 - 2.37 | Updated Date 03/30/2025 |
52 Weeks Range 0.97 - 2.37 | Updated Date 03/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.26 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date 2025-03-31 | When Before Market | Estimate - | Actual - |
Profitability
Profit Margin 0.67% | Operating Margin (TTM) 26.52% |
Management Effectiveness
Return on Assets (TTM) 8.46% | Return on Equity (TTM) 3.09% |
Valuation
Trailing PE - | Forward PE 3.46 | Enterprise Value 197088519 | Price to Sales(TTM) 0.24 |
Enterprise Value 197088519 | Price to Sales(TTM) 0.24 | ||
Enterprise Value to Revenue 1.46 | Enterprise Value to EBITDA 2.14 | Shares Outstanding 23695400 | Shares Floating 6919828 |
Shares Outstanding 23695400 | Shares Floating 6919828 | ||
Percent Insiders 60.37 | Percent Institutions 15.68 |
Analyst Ratings
Rating 4 | Target Price 3.25 | Buy 2 | Strong Buy - |
Buy 2 | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
FlexShopper Inc

Company Overview
History and Background
FlexShopper, Inc., formerly Anchor Funding Services, Inc., was founded in 2013. It is a financial technology company that provides lease-to-own purchasing options for consumers through its e-commerce marketplace. FlexShopper has evolved from providing leasing services to offering a broader range of financial products.
Core Business Areas
- Lease-to-Own E-Commerce: FlexShopper operates an e-commerce marketplace where consumers can lease electronics, furniture, and other durable goods with the option to purchase them over time.
- Fintech Solutions: The company leverages technology to provide flexible payment solutions and alternative financing options.
Leadership and Structure
FlexShopper is led by its executive team, which includes the CEO and other key officers. The organizational structure typically consists of departments like sales, marketing, finance, and technology.
Top Products and Market Share
Key Offerings
- Electronics (TVs, Laptops, Smartphones): Electronics are a major category, offering consumers access to products through lease-to-own agreements. Market share data is difficult to obtain precisely, but electronics represent a significant portion of FlexShopper's revenue. Competitors include companies like Progressive Leasing and Katapult.
- Furniture: Furniture is another popular category, providing leasing options for home goods. Market share data is difficult to obtain precisely, but furniture represents a significant portion of FlexShopper's revenue. Competitors include companies like Progressive Leasing and Katapult.
- Appliances: FlexShopper also offers lease-to-own options for appliances. Market share data is difficult to obtain precisely, but appliances represent a significant portion of FlexShopper's revenue. Competitors include companies like Progressive Leasing and Katapult.
Market Dynamics
Industry Overview
The lease-to-own industry is experiencing growth driven by increasing consumer demand for flexible payment options, especially among those with limited access to traditional credit.
Positioning
FlexShopper positions itself as a provider of accessible and convenient lease-to-own solutions for consumers. Its competitive advantage lies in its e-commerce platform and focus on a diverse product selection.
Total Addressable Market (TAM)
The TAM for the lease-to-own market is estimated to be in the billions of dollars annually. FlexShopper's position in relation to the TAM depends on its market share, brand recognition, and ability to acquire and retain customers.
Upturn SWOT Analysis
Strengths
- E-commerce platform
- Flexible payment options
- Wide product selection
- Focus on underserved consumers
Weaknesses
- High cost of capital
- Dependence on consumer credit quality
- Competition from established players
- Negative perception of lease-to-own model
Opportunities
- Expansion into new product categories
- Partnerships with retailers
- Development of new financial products
- Increasing consumer demand for flexible payment options
Threats
- Economic downturn
- Increased competition
- Changes in regulations
- Negative publicity
Competitors and Market Share
Key Competitors
- PRG
- RAC
- KPLT
Competitive Landscape
FlexShopper's advantages include its e-commerce focus and flexible payment options. Disadvantages include its relatively smaller size and competition from larger, more established players.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends require specific financial data. This data is not available.
Future Projections: Future projections require analyst estimates. This data is not available.
Recent Initiatives: Recent initiatives could include new partnerships, product launches, or technology upgrades.
Summary
FlexShopper is a small player in the growing lease-to-own market. Its e-commerce platform and flexible payment options are strengths, but it faces significant competition from larger companies and is exposed to risks related to consumer credit quality and economic conditions. Further expansion and partnerships are crucial for continued growth. Monitoring economic conditions and regulatory changes will be important.
Similar Companies
- PRG
- RAC
- KPLT
Sources and Disclaimers
Data Sources:
- Company Information
- Industry Reports
- Financial News
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share estimates are approximate and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About FlexShopper Inc
Exchange NASDAQ | Headquaters Boca Raton, FL, United States | ||
IPO Launch date 2014-02-19 | CEO & CFO Mr. Harold Russell Heiser Jr., C.F.A., C.P.C. | ||
Sector Industrials | Industry Rental & Leasing Services | Full time employees 204 | Website https://www.flexshopper.com |
Full time employees 204 | Website https://www.flexshopper.com |
FlexShopper, Inc., a financial technology company, operates an e-commerce marketplace to shop electronics, home furnishings, and other durable goods on a lease-to-own (LTO) basis. The company offers consumer electronics; home appliances; computers, such as tablets and wearables; smartphones; tires; and jewelry and furniture, including accessories. It also provides payment options to consumers. The company offers its products under the LG, Samsung, Sony, TCL, Frigidaire, General Electric, Whirlpool, Apple, Asus, Dell, Hewlett Packard, Toshiba, Resident, Sealy, and Ashley brands. The company was formerly known as Anchor Funding Services, Inc. and changed its name to FlexShopper, Inc. in October 2013. FlexShopper, Inc. was founded in 2003 and is headquartered in Boca Raton, Florida.
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