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Upturn AI SWOT - About
FOXF 
Fox Factory Holding Corp (FOXF)
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Upturn Advisory Summary
03/03/2025: FOXF (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit -18.42% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 978.16M USD | Price to earnings Ratio 146.56 | 1Y Target Price 35.12 |
Price to earnings Ratio 146.56 | 1Y Target Price 35.12 | ||
Volume (30-day avg) 530299 | Beta 1.65 | 52 Weeks Range 22.76 - 54.85 | Updated Date 04/1/2025 |
52 Weeks Range 22.76 - 54.85 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.16 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.47% | Operating Margin (TTM) 3.39% |
Management Effectiveness
Return on Assets (TTM) 1.78% | Return on Equity (TTM) 0.54% |
Valuation
Trailing PE 146.56 | Forward PE 13.18 | Enterprise Value 1628226835 | Price to Sales(TTM) 0.7 |
Enterprise Value 1628226835 | Price to Sales(TTM) 0.7 | ||
Enterprise Value to Revenue 1.17 | Enterprise Value to EBITDA 11.67 | Shares Outstanding 41712400 | Shares Floating 41487157 |
Shares Outstanding 41712400 | Shares Floating 41487157 | ||
Percent Insiders 0.47 | Percent Institutions 103.16 |
Analyst Ratings
Rating 3.88 | Target Price 39.88 | Buy 1 | Strong Buy 3 |
Buy 1 | Strong Buy 3 | ||
Hold 4 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Fox Factory Holding Corp
Company Overview
History and Background
Fox Factory Holding Corp. was founded in 1974 by Bob Fox, initially focusing on motocross suspension systems. It has evolved into a leading designer, manufacturer, and marketer of high-performance products for a wide range of applications, including mountain bikes, off-road vehicles, and snowmobiles.
Core Business Areas
- Powered Vehicles Group (PVG): Designs and manufactures suspension products for off-road vehicles, snowmobiles, and other powered vehicles. Includes shocks, dampers, and related components that enhance vehicle performance and handling.
- Specialty Sports Group (SSG): Designs and manufactures suspension products for mountain bikes and other specialty sports applications. Includes forks, shocks, and dropper posts that improve rider performance and comfort.
Leadership and Structure
The CEO is Michael Dennison. The organizational structure includes functional departments such as engineering, manufacturing, sales, and marketing, as well as regional teams responsible for specific geographic markets.
Top Products and Market Share
Key Offerings
- FOX Racing Shox (PVG): High-performance shocks and dampers for off-road vehicles. These are a flagship product and have a considerable market share. Polaris, Yamaha and CanAm are competitors. Revenue for PVG makes up a large percent of the company's net sales, which was reported as approximately $1.17 billion in 2023.
- FOX Mountain Bike Suspension (SSG): Advanced suspension forks and shocks for mountain bikes, catering to both recreational and professional riders. Competitors include RockShox (owned by SRAM), and Marzocchi. Revenue for SSG makes up a substantial portion of the company's net sales which was reported as approximately $242 million in 2023.
Market Dynamics
Industry Overview
The high-performance suspension market is driven by increasing demand for advanced off-road vehicles and mountain bikes. Growth is fueled by outdoor recreational activities and technological advancements in suspension systems.
Positioning
Fox Factory Holding Corp. is positioned as a premium brand in the high-performance suspension market, known for its innovation, quality, and performance. It has a strong reputation among professional athletes and enthusiasts.
Total Addressable Market (TAM)
The global suspension market is estimated to reach multi-billion dollars in the next 5 years. Fox is well positioned to capitalize on this TAM, though it will face competition.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Technological innovation
- Extensive product portfolio
- Established distribution network
- High-performance product focus
Weaknesses
- Dependence on discretionary spending
- Exposure to raw material price fluctuations
- Seasonality in some markets
- Premium pricing may limit market reach
Opportunities
- Expanding into new geographic markets
- Developing new products for emerging applications
- Strategic acquisitions to broaden product portfolio
- Increased demand for electric off-road vehicles and bikes
- Partnerships with leading OEMs
Threats
- Increased competition from lower-priced alternatives
- Economic downturn impacting consumer spending
- Changes in government regulations
- Supply chain disruptions
- Fluctuations in foreign currency exchange rates
Competitors and Market Share
Key Competitors
- SRAM Corporation (Private)
- TENNECO (TEN)
Competitive Landscape
Fox Factory Holding Corp. has a strong competitive advantage due to its focus on high-performance products, brand recognition, and extensive distribution network. Competitors offer alternative products at different price points, providing consumers with a range of options.
Major Acquisitions
Marucci Sports
- Year: 2020
- Acquisition Price (USD millions): 572
- Strategic Rationale: The acquisition allows Fox to expand its product portfolio into new sporting goods markets.
Bicycle Suspension Business of Race Face and Easton Cycling
- Year: 2014
- Acquisition Price (USD millions): 30.3
- Strategic Rationale: The acquisition enhanced FOX's bicycle suspension capabilities and brand portfolio.
Growth Trajectory and Initiatives
Historical Growth: Fox Factory Holding Corp. has experienced strong growth in recent years, driven by increasing demand for its products across various end markets.
Future Projections: Analysts project continued revenue growth driven by increasing demand for recreational vehicles and bicycles. Earnings are expected to improve as the company benefits from economies of scale and operational efficiencies.
Recent Initiatives: Recent strategic initiatives include expanding into new geographic markets, developing new products, and making strategic acquisitions.
Summary
Fox Factory Holding Corp. is a strong company with a leading position in the high-performance suspension market. Its focus on innovation, quality, and brand recognition has driven significant growth. However, the company must be mindful of economic downturns and increased competition and continue to leverage strategic acquisitions and market expansion to maintain its competitive edge.
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Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Market Research Reports
Disclaimers:
This analysis is based on available information and is not financial advice. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Fox Factory Holding Corp
Exchange NASDAQ | Headquaters Duluth, GA, United States | ||
IPO Launch date 2013-08-12 | CEO & Director Mr. Michael C. Dennison | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 4100 | Website https://www.ridefox.com |
Full time employees 4100 | Website https://www.ridefox.com | ||
Fox Factory Holding Corp. designs, engineers, manufactures, and markets performance-defining products and system worldwide. The company offers powered vehicle products for off-road vehicles and trucks, side-by-sides, on-road vehicles with and without off-road capabilities, ATVs, snowmobiles, specialty vehicles and applications, and motorcycles; aftermarket truck suspension component products; suspension systems; and motorcycle shocks, forks, cushioning, and hydraulic components under the Marzocchi brand name. It also provides lift kits and components with shock products and aftermarket accessory packages for trucks; suspension tuning services, as well as wheels, off-road tires and accessories; shock products, superchargers, interior accessories, tires, lighting, and body enhancements; and mid-end and high-end front fork and rear suspension products. In addition, the company offers mountain and gravel bike wheels, and other performance cycling components, including cranks, chainrings, pedals, bars, stems, and seat posts under the Race Face and Easton Cycling brand names, as well as baseball and softball products comprising metal bats, wood bats, apparel and accessories, batting gloves, fielding gloves, and bags and protective equipment under the Marucci brand. The company serves aftermarket applications products under the BDS Suspension, Zone Offroad, JKS Manufacturing, RT Pro UTV, 4x4 Posi-Lok, Ridetech, Fox Factory Vehicles, Black Widow, Rocky Ridge, Outside Van, and Custom Wheel House brands; upfitting products under the Black Widow, Rocky Ridge, Badlander, Black Ops, Harley-Davidson, and Shelby American brand names; and mountain bikes, e-bikes, and gravel bikes under the FOX, Race Face, Easton Cycling, and Marzocchi brands. Fox Factory Holding Corp. was incorporated in 2007 and is based in Duluth, Georgia.
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