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Upturn AI SWOT - About
FELE 
Franklin Electric Co Inc (FELE)
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Upturn Advisory Summary
03/03/2025: FELE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit -5.15% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/03/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.00B USD | Price to earnings Ratio 22.65 | 1Y Target Price 109 |
Price to earnings Ratio 22.65 | 1Y Target Price 109 | ||
Volume (30-day avg) 218884 | Beta 1.02 | 52 Weeks Range 85.56 - 111.65 | Updated Date 04/6/2025 |
52 Weeks Range 85.56 - 111.65 | Updated Date 04/6/2025 | ||
Dividends yield (FY) 1.21% | Basic EPS (TTM) 3.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.92% | Operating Margin (TTM) 10.66% |
Management Effectiveness
Return on Assets (TTM) 8.83% | Return on Equity (TTM) 14.65% |
Valuation
Trailing PE 22.65 | Forward PE 20.79 | Enterprise Value 3975719802 | Price to Sales(TTM) 1.98 |
Enterprise Value 3975719802 | Price to Sales(TTM) 1.98 | ||
Enterprise Value to Revenue 1.97 | Enterprise Value to EBITDA 13.51 | Shares Outstanding 45780400 | Shares Floating 39435162 |
Shares Outstanding 45780400 | Shares Floating 39435162 | ||
Percent Insiders 13.76 | Percent Institutions 84.02 |
Analyst Ratings
Rating 3.8 | Target Price 103 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold 3 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Franklin Electric Co Inc
Company Overview
History and Background
Franklin Electric was founded in 1944 by Ed Schaefer and T. Wayne Kehr in Bluffton, Indiana. Initially focused on submersible motors for water wells, the company expanded into various pumping and fluid handling solutions.
Core Business Areas
- Water Systems: Design, manufacture, and distribution of submersible motors, pumps, electronic controls, and related parts and equipment for use in a wide variety of water and wastewater applications.
- Fueling Systems: Design, manufacture, and distribution of complete fueling systems, including pumps, pipes, fittings, electronic controls, and related parts and equipment, primarily for use in retail and commercial fueling applications.
- Distribution: Distribution of products, parts and components from other third-party manufacturers that are used in applications related to water and fueling.
Leadership and Structure
Gregg C. Sengstack serves as Chairman and Chief Executive Officer. The company operates with a functional organizational structure across its various business segments.
Top Products and Market Share
Key Offerings
- Submersible Motors: Motors designed for use in submersible pumps for water wells and other applications. Franklin Electric is a leading provider in this market. Competitors: Grundfos, Xylem.
- Submersible Pumps: Pumps used to transfer fluids from one place to another. Market share is significant, but fragmented with competition from Grundfos, Pentair, and Xylem.
- Fueling Systems: Complete systems for fuel transfer and storage at gas stations and other fuel distribution centers. Key competitors include Gilbarco Veeder-Root and Dover Fueling Solutions.
Market Dynamics
Industry Overview
The water and fuel systems industries are driven by infrastructure development, replacement demand, and regulatory requirements. Growth is influenced by population trends, urbanization, and environmental concerns.
Positioning
Franklin Electric is a leading provider of submersible motors and pumps, with a strong global presence and a reputation for quality and reliability. Competitive advantages include its established brand, extensive distribution network, and technological expertise.
Total Addressable Market (TAM)
The TAM for Franklin Electric's products is estimated to be several billion dollars, spanning across water systems, fuel systems, and related markets. The company is positioned to capture a significant share through its diverse product portfolio and global reach.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Extensive distribution network
- Technological expertise
- Global presence
- Diverse product portfolio
Weaknesses
- Exposure to cyclical industries
- Reliance on distribution partners
- Potential raw material price volatility
Opportunities
- Infrastructure development in emerging markets
- Growing demand for water conservation technologies
- Expansion into new markets
- Acquisitions of complementary businesses
Threats
- Economic downturns
- Increased competition
- Fluctuations in raw material prices
- Regulatory changes
Competitors and Market Share
Key Competitors
- GRC.MI
- XYL
- PNR
Competitive Landscape
Franklin Electric has a strong position in the market due to its specialization in motors and pumps. Competitors are sometimes larger and diversified companies.
Major Acquisitions
Puronics, Inc.
- Year: 2019
- Acquisition Price (USD millions): 37.4
- Strategic Rationale: Expands Franklin Electric's offerings in the water treatment market.
Growth Trajectory and Initiatives
Historical Growth: Franklin Electric has demonstrated steady growth over the past several years, driven by acquisitions, product innovation, and market expansion.
Future Projections: Analysts project continued growth for Franklin Electric, driven by favorable industry trends and the company's strategic initiatives.
Recent Initiatives: Recent initiatives include acquisitions of complementary businesses, investments in new product development, and expansion into new markets.
Summary
Franklin Electric is a robust company with a strong market position in the water and fueling systems industries. Its extensive distribution network and technological expertise contribute to its success. The company should monitor raw material prices and potential economic downturns. Strategic acquisitions and expansion into new markets are promising growth drivers.
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Sources and Disclaimers
Data Sources:
- Company reports, investor presentations, analyst reports, industry publications.
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market share data is approximate and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Franklin Electric Co Inc
Exchange NASDAQ | Headquaters Fort Wayne, IN, United States | ||
IPO Launch date 1990-03-26 | CEO & Director Mr. Joseph A. Ruzynski | ||
Sector Industrials | Industry Specialty Industrial Machinery | Full time employees 6300 | |
Full time employees 6300 | |||
Franklin Electric Co., Inc., together with its subsidiaries, designs, manufactures, and distributes water and fuel pumping systems worldwide. The company operates through Water Systems, Distribution, and Energy Systems segments. The Water Systems segment offers motors, pumps, drives, electronic controls, monitoring devices, and related parts and equipment for use in groundwater, water transfer, and wastewater in a range of residential, agricultural, municipal, and industrial applications; and manufactures electronic drives and controls for the motors which control functionality and provide protection from various hazards, such as electrical surges, over-heating and dry wells or dry tanks. The Energy Systems segment produces and markets pumps, motors, pipe, sumps, fittings, vapor recovery components, electronic controls, monitoring devices and related parts and equipment for use in energy system applications; and tanks and the dispensers, including submersible pumps, motors, station hardware, piping, sumps, vapor recovery, corrosion control systems, and electronic controls and monitoring. This segment serves other energy markets, such as power reliability systems and includes intelligent electronic devices that are designed for online monitoring for the power utility, hydroelectric, rail, and telecommunication and data center infrastructure. The Distribution segment sells to and provides presale support and specifications to the installing contractors. The company sells its products to wholesale and retail distributors, specialty distributors, industrial and petroleum equipment distributors, as well as oil and utility companies, and original equipment manufacturers. Franklin Electric Co., Inc. was founded in 1944 and is headquartered in Fort Wayne, Indiana.
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