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Upturn AI SWOT - About
FARO 
FARO Technologies Inc (FARO)
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Upturn Advisory Summary
03/05/2025: FARO (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -23.55% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 520.48M USD | Price to earnings Ratio - | 1Y Target Price 38.5 |
Price to earnings Ratio - | 1Y Target Price 38.5 | ||
Volume (30-day avg) 268877 | Beta 1.55 | 52 Weeks Range 13.52 - 33.13 | Updated Date 04/1/2025 |
52 Weeks Range 13.52 - 33.13 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.47 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.65% | Operating Margin (TTM) 7.8% |
Management Effectiveness
Return on Assets (TTM) 0.82% | Return on Equity (TTM) -3.5% |
Valuation
Trailing PE - | Forward PE 30.77 | Enterprise Value 507953084 | Price to Sales(TTM) 1.52 |
Enterprise Value 507953084 | Price to Sales(TTM) 1.52 | ||
Enterprise Value to Revenue 1.48 | Enterprise Value to EBITDA 27.68 | Shares Outstanding 18981700 | Shares Floating 16131198 |
Shares Outstanding 18981700 | Shares Floating 16131198 | ||
Percent Insiders 3.74 | Percent Institutions 100.63 |
Analyst Ratings
Rating 4.5 | Target Price 29.5 | Buy 1 | Strong Buy 1 |
Buy 1 | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
FARO Technologies Inc
Company Overview
History and Background
FARO Technologies Inc. was founded in 1981 by Simon Raab and Greg Fraser. Initially focused on developing computer-aided design (CAD) systems, FARO pivoted to 3D measurement and imaging solutions in the mid-1990s. They have since become a global leader in this area.
Core Business Areas
- 3D Measurement: FARO offers a range of 3D measurement devices, including portable coordinate measuring machines (CMMs), laser trackers, and scanners. These are used for inspection, reverse engineering, and quality control.
- Imaging Solutions: This segment focuses on developing and selling high-resolution imaging systems and software for various applications, including forensic analysis, construction, and cultural heritage preservation.
- Software: FARO provides specialized software solutions for processing and analyzing 3D scan data, including point cloud processing, CAD integration, and reporting.
Leadership and Structure
Michael Burger is the CEO. The company has a functional organizational structure with departments for sales, marketing, R&D, operations, and finance.
Top Products and Market Share
Key Offerings
- FARO ScanArm: A portable coordinate measuring machine (CMM) that allows manufacturers to easily verify the quality of parts by comparing 3D data to CAD models. Key competitors include Hexagon AB (HEXA-B.ST) and Creaform (AMETEK Inc. (AME)). Market share approximately 15-20% in portable CMM market.
- FARO Focus Laser Scanner: A 3D laser scanner used for capturing detailed as-built data of buildings, infrastructure, and other large objects. Key competitors include Trimble Inc. (TRMB) and Leica Geosystems (part of Hexagon AB (HEXA-B.ST)). The revenue from this product is proprietary information and is not publicly available. Market share estimated at 20-25% in terrestrial laser scanning.
- FARO Zone 3D: Accident Reconstruction, Crime Scene, Security Planning, and Fire Investigation Software. Competitors include NuGraf and Eon Reality. Revenue from this product is proprietary information and is not publicly available.
Market Dynamics
Industry Overview
The 3D measurement and imaging industry is growing due to increasing demand for automation, quality control, and digital twins in manufacturing, construction, and other sectors. Technological advancements in sensors and software are driving innovation.
Positioning
FARO is a leading player in the 3D measurement and imaging market, known for its innovative products and strong brand reputation. Its competitive advantages include its broad product portfolio, global sales and service network, and established customer base.
Total Addressable Market (TAM)
The estimated TAM for 3D metrology and imaging is around $10 billion USD. FARO's is well positioned but faces challenges from larger companies with greater R&D budgets.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Innovative technology
- Broad product portfolio
- Global sales and service network
- Established customer base
Weaknesses
- High product prices
- Dependence on economic cycles
- Intense competition
- Slower adoption rate in some industries
Opportunities
- Growing demand for automation and quality control
- Increasing adoption of digital twins
- Expansion into new markets (e.g., healthcare)
- Development of new applications for 3D measurement and imaging
- Strategic acquisitions
Threats
- Intense competition from larger companies
- Technological obsolescence
- Economic downturns
- Fluctuations in currency exchange rates
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- HEXA-B.ST
- TRMB
- AME
Competitive Landscape
FARO faces competition from larger, more diversified companies like Hexagon AB and Trimble Inc., as well as smaller, specialized players. FARO's advantages include its focus on 3D measurement and imaging, its innovative technology, and its strong brand reputation. Disadvantages may include its smaller size and limited resources compared to its larger competitors.
Major Acquisitions
Holobuilder
- Year: 2021
- Acquisition Price (USD millions): 34.4
- Strategic Rationale: Expanded FARO's construction offerings with reality capture and progress monitoring solutions.
Growth Trajectory and Initiatives
Historical Growth: FARO has experienced moderate revenue growth over the past several years, driven by increasing demand for its 3D measurement and imaging solutions. Growth has been impacted by economic cycles and competitive pressures.
Future Projections: Analyst estimates would need to be collected from available sources. Future growth is expected to be driven by the increasing adoption of automation, digital twins, and new applications for 3D measurement and imaging.
Recent Initiatives: Recent initiatives might include new product launches, strategic acquisitions, partnerships, and expansion into new markets.
Summary
FARO Technologies is a leading provider of 3D measurement and imaging solutions, with a strong brand and innovative technology. While it faces competition from larger players, its focus on niche markets and established customer base provide a competitive edge. Economic cycles and technological changes pose challenges that the company needs to address. Recent acquisitions are broadening its market reach and portfolio strength. Overall FARO has a solid competitive position that warrants further analysis.
Similar Companies
- HEXA-B.ST
- TRMB
- PTC
- AAPL
Sources and Disclaimers
Data Sources:
- Company Website
- Market Research Reports
- Financial News Articles
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market share data are estimates and may vary depending on the source and methodology. Financial data is subject to change and may not be completely accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About FARO Technologies Inc
Exchange NASDAQ | Headquaters Lake Mary, FL, United States | ||
IPO Launch date 1997-09-18 | CEO, President & Director Mr. Peter James Lau | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 1181 | Website https://www.faro.com |
Full time employees 1181 | Website https://www.faro.com | ||
FARO Technologies, Inc. designs, develops, manufactures, markets, and supports software driven three-dimensional measurement, imaging, and realization solutions worldwide. The company offers FaroArm, a combination of a portable articulated measurement arm, a computer, and CAM2 software programs; FARO Laser Tracker, a combination of a portable large-volume laser measurement tool, a computer, and CAM2 software programs; FARO Laser Projector, which provides a virtual template that operators and assemblers can use to position components; FARO Laser Scanning Portfolio to measure and collect a cloud of data points for 3D rendering of an object or area; and FARO Mobile Laser Portfolio provides 3D scanning while attached to other mobile devices, such as drones for metrology, reverse engineering, factory automation, building information modeling, public safety, and other applications. It provides FARO Software, a software solution that integrate with FARO hardware products to merge data and provide collaborative workflows and applications. It sells its products to automotive, aerospace, and metal and machine fabrication industries. FARO Technologies, Inc. was founded in 1981 and is headquartered in Lake Mary, Florida.
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