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Ford Motor Company (F)



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Upturn Advisory Summary
03/27/2025: F (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -37.98% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 39.04B USD | Price to earnings Ratio 6.87 | 1Y Target Price 10.45 |
Price to earnings Ratio 6.87 | 1Y Target Price 10.45 | ||
Volume (30-day avg) 117660946 | Beta 1.61 | 52 Weeks Range 8.81 - 13.97 | Updated Date 03/31/2025 |
52 Weeks Range 8.81 - 13.97 | Updated Date 03/31/2025 | ||
Dividends yield (FY) 7.48% | Basic EPS (TTM) 1.46 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.18% | Operating Margin (TTM) 1.9% |
Management Effectiveness
Return on Assets (TTM) 1.16% | Return on Equity (TTM) 13.45% |
Valuation
Trailing PE 6.87 | Forward PE 7.15 | Enterprise Value 161166041427 | Price to Sales(TTM) 0.21 |
Enterprise Value 161166041427 | Price to Sales(TTM) 0.21 | ||
Enterprise Value to Revenue 0.87 | Enterprise Value to EBITDA 11.32 | Shares Outstanding 3892600064 | Shares Floating 3855721195 |
Shares Outstanding 3892600064 | Shares Floating 3855721195 | ||
Percent Insiders 0.33 | Percent Institutions 59.11 |
Analyst Ratings
Rating 3.12 | Target Price 11.89 | Buy 3 | Strong Buy 4 |
Buy 3 | Strong Buy 4 | ||
Hold 14 | Sell - | Strong Sell 4 | |
Strong Sell 4 |
Upturn AI SWOT
Ford Motor Company

Company Overview
History and Background
Ford Motor Company was founded by Henry Ford in 1903. It revolutionized mass production with the assembly line, making automobiles more accessible. Key milestones include the Model T, the F-Series truck, and recent investments in electric vehicles.
Core Business Areas
- Ford Blue: Focuses on iconic gasoline-powered vehicles, striving for profitability and quality leadership.
- Ford Model e: Responsible for developing electric vehicles and connected services.
- Ford Pro: Concentrates on commercial vehicles and services for businesses.
- Ford Credit: Provides automotive financing products and services.
Leadership and Structure
Jim Farley is the current CEO. The company is structured around the Ford Blue, Ford Model e, and Ford Pro business units, each with its own leadership team, overseen by the corporate headquarters.
Top Products and Market Share
Key Offerings
- F-Series Truck: The best-selling truck in the US for decades. Competitors include Chevrolet Silverado (GM), Ram Pickup (Stellantis). Market share in the US truck segment is around 30%.
- Explorer: A popular SUV known for its versatility. Competitors include Toyota Highlander, Honda Pilot. Market share in the US SUV segment is around 5%.
- Mustang Mach-E: An all-electric SUV representing Ford's push into EVs. Competitors include Tesla Model Y, Hyundai Ioniq 5. Market share in the US EV SUV segment is around 6%.
Market Dynamics
Industry Overview
The automotive industry is undergoing a major transformation, driven by electrification, autonomous driving, and connectivity. Increased competition from new EV manufacturers and changing consumer preferences are also factors.
Positioning
Ford is positioned as a major player in both traditional gasoline-powered vehicles and the emerging EV market. They are leveraging their brand recognition and manufacturing expertise to compete. However, they are behind some of the EV companies
Total Addressable Market (TAM)
The global automotive market is estimated to be worth trillions of dollars. Ford's positioning is shifting towards EVs, trying to capture a larger share of the growing EV segment, as well as continuing to sell gasoline based vehicles.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive dealer network
- Large manufacturing capacity
- Popular truck and SUV lineup
- Increasing investment in EVs
Weaknesses
- High debt levels
- Lower profit margins compared to some competitors
- Slower EV transition compared to some competitors
- Quality issues reported on some models
Opportunities
- Growing demand for electric vehicles
- Expansion into new markets
- Development of autonomous driving technology
- Partnerships with technology companies
Threats
- Intense competition in the automotive industry
- Rising raw material costs
- Economic slowdown or recession
- Supply chain disruptions
- Changing consumer preferences
Competitors and Market Share
Key Competitors
- General Motors (GM)
- Toyota Motor Corporation (TM)
- Tesla (TSLA)
- Stellantis (STLA)
Competitive Landscape
Ford faces strong competition from established automakers and new EV players. Its advantages include a strong brand and established dealer network, while disadvantages include lower profit margins and a slower EV transition compared to some competitors.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Ford's growth has been relatively stable in recent years, with some fluctuations due to economic conditions and industry trends.
Future Projections: Analysts project moderate growth for Ford, driven by increased EV sales and cost-cutting measures.
Recent Initiatives: Recent strategic initiatives include the restructuring into Ford Blue, Ford Model e, and Ford Pro, significant investments in EV production, and partnerships with battery manufacturers.
Summary
Ford is a major player in the automotive industry, with a strong brand and popular truck lineup. It is facing challenges in transitioning to EVs and improving profitability. Recent strategic initiatives aim to address these challenges and position the company for future growth, but the transition is not easy with the changing political landscape. The transition from gas to electric will continue to take a long time.
Similar Companies
- GM
- TSLA
- STLA
- HMC
- RACE
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data and estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ford Motor Company
Exchange NYSE | Headquaters Dearborn, MI, United States | ||
IPO Launch date 1972-06-01 | President, CEO & Director Mr. James Duncan Farley Jr. | ||
Sector Consumer Cyclical | Industry Auto Manufacturers | Full time employees 171000 | Website https://www.ford.com |
Full time employees 171000 | Website https://www.ford.com |
Ford Motor Company develops, delivers, and services Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles worldwide. It operates through Ford Blue, Ford Model e, Ford Pro, and Ford Credit segments. The company sells Ford and Lincoln internal combustion engine and hybrid vehicles, electric vehicles, service parts, accessories, and digital services for retail customers, as well as develops software. It also sells Ford and Lincoln vehicles, service parts, and accessories through distributors and dealers, as well as through dealerships to commercial fleet customers, daily rental car companies, and governments. In addition, it engages in the vehicle-related financing and leasing activities to and through automotive dealers. Further, the company provides retail installment sale contracts for new and used vehicles; and direct financing leases for new vehicles to retail and commercial customers, such as leasing companies, government entities, daily rental companies, and fleet customers. Additionally, it offers wholesale loans to dealers to finance the purchase of vehicle inventory; and loans to dealers to finance working capital and enhance dealership facilities, purchase dealership real estate, and other dealer vehicle programs. The company was incorporated in 1903 and is based in Dearborn, Michigan.
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