Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
EPC 
Edgewell Personal Care Co (EPC)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
02/06/2025: EPC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -28.94% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 02/06/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.51B USD | Price to earnings Ratio 16.96 | 1Y Target Price 36.12 |
Price to earnings Ratio 16.96 | 1Y Target Price 36.12 | ||
Volume (30-day avg) 424800 | Beta 1.04 | 52 Weeks Range 26.52 - 40.98 | Updated Date 04/1/2025 |
52 Weeks Range 26.52 - 40.98 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 1.92% | Basic EPS (TTM) 1.84 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.09% | Operating Margin (TTM) 5.5% |
Management Effectiveness
Return on Assets (TTM) 4.13% | Return on Equity (TTM) 6.02% |
Valuation
Trailing PE 16.96 | Forward PE 9.87 | Enterprise Value 2797516759 | Price to Sales(TTM) 0.67 |
Enterprise Value 2797516759 | Price to Sales(TTM) 0.67 | ||
Enterprise Value to Revenue 1.25 | Enterprise Value to EBITDA 10.14 | Shares Outstanding 48228700 | Shares Floating 47512473 |
Shares Outstanding 48228700 | Shares Floating 47512473 | ||
Percent Insiders 4.3 | Percent Institutions 99.34 |
Analyst Ratings
Rating 3.78 | Target Price 41.5 | Buy 1 | Strong Buy 4 |
Buy 1 | Strong Buy 4 | ||
Hold 3 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Edgewell Personal Care Co
Company Overview
History and Background
Edgewell Personal Care Co. was formed in 2015 as a spin-off from Energizer Holdings. Its roots trace back to the Wilkinson Sword brand, acquired by Energizer in 2003. The company focuses on personal care products, evolving from a battery and flashlight conglomerate to a dedicated personal care entity.
Core Business Areas
- Wet Shave: Includes razors, blades, and shaving creams under brands like Schick, Wilkinson Sword, and Edge. This segment is core to their business, focusing on innovation and consumer loyalty through quality products.
- Sun and Skin Care: Covers sunscreens, lotions, and other skincare products under brands like Banana Boat and Hawaiian Tropic. This segment relies on seasonal demand and brand recognition for consistent sales.
- Feminine Care: Includes tampons, pads, and liners under brands like Playtex and o.b.. Competes in a market with strong brand loyalty and focuses on product innovation and meeting consumer needs.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives. The organizational structure is divided into business segments (Wet Shave, Sun and Skin Care, Feminine Care), with supporting functions like marketing, R&D, and supply chain management.
Top Products and Market Share
Key Offerings
- Schick Razors: A leading brand in the wet shave category. Competitors include Gillette (PG) and Dollar Shave Club (owned by Unilever). Estimated market share in the razor blade market is roughly 15-20% globally. Revenue is not broken out for this particular brand, but wet shave makes up approximately 50% of overall revenue.
- Banana Boat Sunscreen: A major player in the sun care market, competing with Coppertone (owned by Bayer) and Neutrogena (owned by Johnson & Johnson, now Kenvue (KVUE)). Market share varies by region but is often around 20-25% in North America. Sun and Skin Care segment represents ~25-30% of overall revenue.
- Playtex Tampons: A key brand in feminine care, competing with Tampax (PG) and U by Kotex (KMB). Playtex holds an important market share. Feminine Care segment represents approximately 15-20% of overall revenue
Market Dynamics
Industry Overview
The personal care industry is competitive and influenced by consumer trends, including increasing demand for natural and sustainable products. Factors impacting the industry include innovation in product development and e-commerce growth.
Positioning
Edgewell Personal Care Co. positions itself as a provider of convenient, high-quality personal care products. Competitive advantages include established brands and distribution networks.
Total Addressable Market (TAM)
The global personal care market is estimated at around $600 billion. Edgewell is positioned with well-known brands but faces strong competition, capturing a relatively small portion of the overall TAM.
Upturn SWOT Analysis
Strengths
- Established brands (Schick, Banana Boat, Playtex)
- Strong distribution network
- Innovation in product development
- Brand equity
Weaknesses
- High debt levels
- Dependence on key brands
- Intense competition
- Supply chain vulnerabilities
Opportunities
- Expansion into emerging markets
- Growth in e-commerce
- Acquisition of complementary brands
- Development of sustainable products
Threats
- Changing consumer preferences
- Economic downturns
- Increased competition from private label brands
- Fluctuations in commodity prices
Competitors and Market Share
Key Competitors
- PG
- CL
- KMB
- EL
- BYR.DE
Competitive Landscape
Edgewell faces challenges in competing with larger players like P&G and Unilever but differentiates itself through innovation and targeted marketing efforts.
Major Acquisitions
Bulldog Skincare
- Year: 2016
- Acquisition Price (USD millions): 55
- Strategic Rationale: Expanded presence in men's grooming and access to natural skincare market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth can be gauged by reviewing Edgewell's historical financial reports.
Future Projections: Future growth prospects can be determined from analyst reports.
Recent Initiatives: Examples are product launches, distribution network changes, and acquisitions.
Summary
Edgewell Personal Care Co. is a major player in personal care products with established brands. It is working well with its core offerings. However, the company faces high competition and must continue innovating. Debt levels and supply chain vulnerabilities also pose potential risks to consider.
Similar Companies
- PG
- CL
- KMB
- EL
- BYR.DE
Sources and Disclaimers
Data Sources:
- SEC Filings (10-K, 10-Q)
- Company Website (Investor Relations)
- Market Research Reports
- Financial News Articles
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. Consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Edgewell Personal Care Co
Exchange NYSE | Headquaters Shelton, CT, United States | ||
IPO Launch date 2000-03-27 | President, CEO & Director Mr. Rod R. Little | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 6700 | Website https://edgewell.com |
Full time employees 6700 | Website https://edgewell.com | ||
Edgewell Personal Care Company, together with its subsidiaries, manufactures and markets personal care products worldwide. It operates through three segments: Wet Shave, Sun and Skin Care, and Feminine Care. The Wet Shave segment provides razor systems, such as razor handles and refillable blades, and disposable shave products for men and women under the Schick and Wilkinson Sword brands; and shave preparation products, including shaving gels and shaving creams under the Edge, Skintimate, Billie, Shave Guard brands. This segment also manufactures and sells private label and disposable razors, shaving systems, and replacement blades. The Sun and Skin Care segment provides general protection, sport, kids, baby, tanning, and after sun products under the Banana Boat and Hawaiian Tropic brands; antibacterial hand wipes and other related products under the Wet Ones brand; skin care products for men under the Bulldog and Jack Black brands; and beard, hair, and skin care products under the Cremo brand. The Feminine Care segment provides tampons under the Playtex Gentle Glide 360°, Playtex Sport, Playtex, and o.b. brands; and markets pads and liners under the Stayfree and Carefree brands. The company distributes its products through direct sales force, exclusive and non-exclusive distributors, and wholesalers. The company was formerly known as Energizer Holdings, Inc. and changed its name to Edgewell Personal Care Company in June 2015. Edgewell Personal Care Company was founded in 1772 and is headquartered in Shelton, Connecticut.
Upturn is now on iOS and Android!
Experience Upturn on your mobile. Install it now!
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.