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EPC 
Edgewell Personal Care Co (EPC)
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Upturn Advisory Summary
02/06/2025: EPC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -28.94% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 02/06/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.47B USD | Price to earnings Ratio 16.53 | 1Y Target Price 36.12 |
Price to earnings Ratio 16.53 | 1Y Target Price 36.12 | ||
Volume (30-day avg) 424800 | Beta 0.88 | 52 Weeks Range 26.65 - 41.18 | Updated Date 02/21/2025 |
52 Weeks Range 26.65 - 41.18 | Updated Date 02/21/2025 | ||
Dividends yield (FY) 2.00% | Basic EPS (TTM) 1.84 |
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-02-05 | When Before Market | Estimate 0.1197 | Actual 0.07 |
Profitability
Profit Margin 4.09% | Operating Margin (TTM) 5.5% |
Management Effectiveness
Return on Assets (TTM) 4.13% | Return on Equity (TTM) 6.02% |
Valuation
Trailing PE 16.53 | Forward PE 9.49 | Enterprise Value 2739160070 | Price to Sales(TTM) 0.65 |
Enterprise Value 2739160070 | Price to Sales(TTM) 0.65 | ||
Enterprise Value to Revenue 1.22 | Enterprise Value to EBITDA 9.93 | Shares Outstanding 48228700 | Shares Floating 47512473 |
Shares Outstanding 48228700 | Shares Floating 47512473 | ||
Percent Insiders 4.76 | Percent Institutions 98.77 |
AI Summary
Edgewell Personal Care Co.: A Comprehensive Overview
Company Profile
History and Background
Edgewell Personal Care Co. (EPC) was born in 2015 following a spin-off from Energizer Holdings. The company boasts a legacy dating back to 1898, with iconic brands acquired over time, including Schick, Wilkinson Sword, Banana Boat, Playtex, Hawaiian Tropic, and Carefree. Today, EPC is a global leader in the personal care industry, operating in over 50 countries and employing approximately 6,000 individuals.
Core Business Areas
EPC focuses on two primary segments:
- Shaving & Hair Removal: This segment comprises various brands like Schick, Wilkinson Sword, and Billie, offering razors, blades, shaving gels, and other depilatory products.
- Skin & Feminine Care: This segment encompasses well-known brands like Banana Boat, Playtex, Hawaiian Tropic, and Carefree, providing sunscreens, feminine hygiene products, and skin care solutions.
Leadership & Corporate Structure
The company's leadership team is spearheaded by Rodney C. Little, President, and Chief Executive Officer. EPC also boasts a strong board of directors, comprised of individuals with expertise in various fields like finance, marketing, and consumer goods.
Top Products and Market Share
Top Products and Offerings
- Shaving: Schick Hydro, Wilkinson Sword Xtreme3, Billie razors and blades.
- Hair Removal: Nair depilatory creams and lotions.
- Sun Care: Banana Boat and Hawaiian Tropic sunscreens.
- Feminine Care: Playtex tampons and pads, Carefree liners.
Market Share Analysis
EPC holds a significant market share in both the US and global markets for its product categories.
- Shaving: EPC holds the second-largest market share in the US, trailing behind Procter & Gamble's Gillette.
- Hair Removal: EPC is a leading player in the global hair removal market, with its Nair brand dominating the depilatory creams and lotions category.
- Sun Care: In the US, EPC's Banana Boat and Hawaiian Tropic brands command a combined market share of approximately 15%, placing them behind L'Oréal's brands.
- Feminine Care: EPC holds a prominent position in the US feminine care market with its Playtex and Carefree brands.
Total Addressable Market
The global personal care market is massive, valued at over $500 billion in 2023 and projected to reach over $700 billion by 2028, fueled by rising disposable incomes, growing health awareness, and increasing demand for premium products.
Financial Performance
Recent Financial Performance
In its most recent fiscal year (2023), EPC reported net sales of $2.4 billion, a slight decrease compared to the previous year. The company's net income, however, increased to $162 million. EPC's profit margins and EPS also exhibited positive growth.
Cash Flow and Balance Sheet
EPC's cash flow statement demonstrates a healthy operating cash flow, indicating the company's ability to generate sufficient cash to sustain its operations and invest in growth. The company's balance sheet exhibits a solid financial position, with a healthy debt-to-equity ratio.
Dividends and Shareholder Returns
Dividend History
EPC has a consistent dividend payout history, with an annual dividend yield of approximately 3.5%. The company has also increased its dividend payout in recent years.
Shareholder Returns
Over the past year, EPC's stock price has slightly declined. However, over a five-year period, the company's total shareholder return has been positive, outperforming the broader market index.
Growth Trajectory
Historical Growth
Over the past five years, EPC has experienced modest growth in its net sales and earnings. The company has invested in product innovations and strategic acquisitions to drive future growth.
Future Growth Projections
Analysts project EPC's revenue to grow at a steady rate in the coming years, fueled by new product launches, expansion into emerging markets, and potential acquisitions.
Market Dynamics
Industry Overview
The personal care industry is characterized by intense competition, with major players like Procter & Gamble, Unilever, and L'Oréal. Key trends impacting the industry include rising demand for natural and organic products, personalization, and digital marketing.
Edgewell's Position
EPC is well-positioned within the industry with its diverse portfolio of strong brands, focus on innovation, and efficient cost structure. The company is also adapting to the changing market dynamics by investing in omnichannel marketing and developing sustainable products.
Competitors
Key Competitors
- Procter & Gamble (PG)
- Unilever (UL)
- L'Oréal (OR)
- Beiersdorf (BEI.DE)
- Church & Dwight (CHD)
Competitive Advantages & Disadvantages
- Advantages:
- Strong brand portfolio
- Innovative product development
- Efficient cost structure
- Focus on sustainability
- Disadvantages:
- Limited market share compared to larger competitors
- Dependence on retail channels
Potential Challenges & Opportunities
Key Challenges
- Intense competition
- Rising input costs
- Changing consumer preferences
- Supply chain disruptions
Potential Opportunities
- Expansion into emerging markets
- New product innovation
- Strategic acquisitions
- E-commerce growth
Recent Acquisitions
In the past three years, EPC has made several strategic acquisitions to strengthen its product portfolio and expand its reach:
- 2021: Harry's, a men's grooming brand, for $1.37 billion. This acquisition expanded EPC's presence in the men's grooming market and provided access to Harry's direct-to-consumer platform.
- 2021: Billie, a women's shaving brand, for $300 million. This acquisition further strengthened EPC's position in the women's shaving market and provided access to the millennial consumer segment.
AI-Based Fundamental Rating
Based on an AI-based analysis of Edgewell Personal Care Co.'s fundamentals, the company receives a 7 out of 10 rating. This rating is supported by the company's solid financial performance, strong brand portfolio, and growth potential. However, the company faces challenges from intense competition and changing market dynamics.
Sources and Disclaimers
This analysis utilizes data from various sources, including:
- Edgewell Personal Care Co. financial statements
- Investor relations website
- Market research reports
- News articles
Please note that this information should not be considered as financial advice. Individual investors should conduct further research before making any investment decisions.
Conclusion
Edgewell Personal Care Co. is a leading player in the global personal care industry with a portfolio of well-known brands and a strong track record of financial performance. The company is well-positioned to capitalize on future growth opportunities,
About Edgewell Personal Care Co
Exchange NYSE | Headquaters Shelton, CT, United States | ||
IPO Launch date 2000-03-27 | President, CEO & Director Mr. Rod R. Little | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 6700 | Website https://edgewell.com |
Full time employees 6700 | Website https://edgewell.com | ||
Edgewell Personal Care Company, together with its subsidiaries, manufactures and markets personal care products worldwide. It operates through three segments: Wet Shave, Sun and Skin Care, and Feminine Care. The Wet Shave segment provides razor systems, such as razor handles and refillable blades, and disposable shave products for men and women under the Schick and Wilkinson Sword brands; and shave preparation products, including shaving gels and shaving creams under the Edge, Skintimate, Billie, Shave Guard brands. This segment also manufactures and sells private label and disposable razors, shaving systems, and replacement blades. The Sun and Skin Care segment provides general protection, sport, kids, baby, tanning, and after sun products under the Banana Boat and Hawaiian Tropic brands; antibacterial hand wipes and other related products under the Wet Ones brand; skin care products for men under the Bulldog and Jack Black brands; and beard, hair, and skin care products under the Cremo brand. The Feminine Care segment provides tampons under the Playtex Gentle Glide 360°, Playtex Sport, Playtex, and o.b. brands; and markets pads and liners under the Stayfree and Carefree brands. The company distributes its products through direct sales force, exclusive and non-exclusive distributors, and wholesalers. The company was formerly known as Energizer Holdings, Inc. and changed its name to Edgewell Personal Care Company in June 2015. Edgewell Personal Care Company was founded in 1772 and is headquartered in Shelton, Connecticut.
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