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Estee Lauder Companies Inc (EL)



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Upturn Advisory Summary
04/01/2025: EL (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -42.18% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 24.73B USD | Price to earnings Ratio - | 1Y Target Price 76.3 |
Price to earnings Ratio - | 1Y Target Price 76.3 | ||
Volume (30-day avg) 3236306 | Beta 1.07 | 52 Weeks Range 61.70 - 146.73 | Updated Date 04/2/2025 |
52 Weeks Range 61.70 - 146.73 | Updated Date 04/2/2025 | ||
Dividends yield (FY) 2.06% | Basic EPS (TTM) -1.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.61% | Operating Margin (TTM) 11.51% |
Management Effectiveness
Return on Assets (TTM) 4.35% | Return on Equity (TTM) -12.99% |
Valuation
Trailing PE - | Forward PE 29.15 | Enterprise Value 31210887251 | Price to Sales(TTM) 1.63 |
Enterprise Value 31210887251 | Price to Sales(TTM) 1.63 | ||
Enterprise Value to Revenue 2.06 | Enterprise Value to EBITDA 54.19 | Shares Outstanding 234172992 | Shares Floating 232922945 |
Shares Outstanding 234172992 | Shares Floating 232922945 | ||
Percent Insiders 0.43 | Percent Institutions 93.65 |
Analyst Ratings
Rating 3.16 | Target Price 76.48 | Buy 2 | Strong Buy 3 |
Buy 2 | Strong Buy 3 | ||
Hold 24 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Estee Lauder Companies Inc

Company Overview
History and Background
Estee Lauder Companies Inc. was founded in 1946 by Estu00e9e Lauder and her husband, Joseph Lauder. Initially selling skincare products in beauty salons, the company expanded rapidly, introducing new products and brands. Key milestones include international expansion in the 1960s and going public in 1995.
Core Business Areas
- Skincare: Encompasses a range of skincare products, including moisturizers, serums, cleansers, and sunscreens. Major brands include Estu00e9e Lauder, Clinique, and La Mer.
- Makeup: Includes foundations, lipsticks, eye shadows, and other makeup products. Major brands include Estu00e9e Lauder, MAC Cosmetics, and Bobbi Brown.
- Fragrance: Develops and markets a variety of fragrances for men and women. Major brands include Jo Malone London, Tom Ford Beauty, and Estu00e9e Lauder.
- Haircare: Offers a range of haircare products including shampoos, conditioners, styling products and hair colour products. Major brands include Aveda and Bumble and Bumble.
Leadership and Structure
The company is led by Fabrizio Freda (President and CEO). The organizational structure includes various brand presidents and functional leaders responsible for global operations, finance, and strategy.
Top Products and Market Share
Key Offerings
- Estu00e9e Lauder Advanced Night Repair Serum: A popular anti-aging serum. Competitors include L'Oru00e9al (OR.PA) and P&G (PG). Hard to find market share data, however it is one of the top selling serums in the world for many years.
- MAC Cosmetics Lipsticks: Wide range of lipsticks with considerable market share in the premium makeup category. Competitors include L'Oru00e9al (OR.PA) and Coty (COTY). Hard to find market share data for single products.
- La Mer Cru00e8me de la Mer: A high-end luxury moisturizer. Competitors include L'Oru00e9al (OR.PA) and Shiseido (4911.T). Hard to find market share data for single products.
Market Dynamics
Industry Overview
The beauty industry is characterized by innovation, trends, and strong brand loyalty. Growth is driven by emerging markets, e-commerce, and personalized beauty solutions. Increased competition from smaller brands and digital disruption are key factors.
Positioning
Estu00e9e Lauder Companies Inc. is a leading player in the prestige beauty market, known for its strong brand portfolio, innovation, and global distribution network. It competes primarily on brand image, product quality, and customer experience.
Total Addressable Market (TAM)
The global beauty market is estimated at hundreds of billions of dollars. Estu00e9e Lauder is positioned to capture a significant portion of this TAM through its diverse brand portfolio and global reach. Total Addressable Market (TAM) is projected to reach $580 Billion by 2027.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Innovation in product development
- Strong financial performance
- Established reputation for quality
Weaknesses
- High dependence on prestige market
- Vulnerability to economic downturns
- Complex organizational structure
- Supply Chain disruptions
Opportunities
- Expansion in emerging markets
- Growth in e-commerce
- Development of personalized beauty solutions
- Acquisition of smaller brands
- Increased focus on sustainability
Threats
- Intense competition
- Changing consumer preferences
- Counterfeit products
- Economic downturns
- Regulatory changes
Competitors and Market Share
Key Competitors
- L'Oru00e9al (OR.PA)
- Coty (COTY)
- Shiseido (4911.T)
- Procter & Gamble (PG)
Competitive Landscape
Estu00e9e Lauder competes on brand reputation, product quality, and innovation. L'Oru00e9al is its biggest competitor in terms of global market share. Coty focuses on different market segments, while Shiseido has a strong presence in Asia.
Major Acquisitions
Deciem Beauty Group Inc.
- Year: 2021
- Acquisition Price (USD millions): 1000
- Strategic Rationale: Deciem, known for brands like The Ordinary, expands Estee Lauder's presence in the fast-growing, science-backed skincare market.
Growth Trajectory and Initiatives
Historical Growth: Estu00e9e Lauder Companies Inc. has experienced growth driven by brand acquisitions, expansion into new markets, and innovation in product development.
Future Projections: Future growth projections depend on various factors, including market conditions, competitive landscape, and company strategy. Analyst estimates are available from financial analysis platforms.
Recent Initiatives: Recent initiatives include expanding e-commerce channels, investing in digital marketing, and developing sustainable packaging.
Summary
Estu00e9e Lauder Companies Inc. is a strong player in the prestige beauty market with a robust brand portfolio and global reach. Its focus on innovation and expansion into emerging markets are working well. However, it must be mindful of intense competition, changing consumer preferences, and economic downturns. They need to continue building out their sustainability initiatives.
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Sources and Disclaimers
Data Sources:
- Company Filings
- Financial News Outlets
- Market Research Reports
- Analyst Estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Estee Lauder Companies Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 1995-11-16 | CEO, President & Director Mr. Stephane de la Faverie | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 44020 | Website https://www.elcompanies.com |
Full time employees 44020 | Website https://www.elcompanies.com |
The Estée Lauder Companies Inc. manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide. It offers skin care products, including moisturizers, serums, cleansers, toners, body care, exfoliators, acne care and oil correctors, facial masks, and sun care products; and makeup products, such as lipsticks, lip glosses, mascaras, foundations, eyeshadows, and powders, as well as compacts, brushes, and other makeup tools. The company also provides fragrance products in various forms comprising eau de parfum sprays and colognes, as well as lotions, powders, creams, candles, and soaps; and hair care products, including shampoos, conditioners, styling products, treatment, finishing sprays, and hair color products, as well as sells ancillary products and services. It offers its products under the Estée Lauder, Clinique, Origins, M·A·C, Bobbi Brown Cosmetics, La Mer, Aveda, Jo Malone London, TOM FORD, Too Faced, Dr.Jart+, and The Ordinary brands. The company sells its products through department stores, specialty-multi retailers, upscale perfumeries and pharmacies, and salons and spas; freestanding stores; its own and authorized retailer websites; third-party online malls; stores in airports; and duty-free locations. The Estée Lauder Companies Inc. was founded in 1946 and is headquartered in New York, New York.
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