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eBay Inc (EBAY)



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Upturn Advisory Summary
03/13/2025: EBAY (3-star) is a SELL. SELL since 1 days. Profits (-1.37%). Updated daily EoD!
Analysis of Past Performance
Type Stock | Historic Profit 4.65% | Avg. Invested days 48 | Today’s Advisory SELL |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 31.56B USD | Price to earnings Ratio 17.15 | 1Y Target Price 65.07 |
Price to earnings Ratio 17.15 | 1Y Target Price 65.07 | ||
Volume (30-day avg) 5297528 | Beta 1.44 | 52 Weeks Range 47.63 - 71.29 | Updated Date 03/31/2025 |
52 Weeks Range 47.63 - 71.29 | Updated Date 03/31/2025 | ||
Dividends yield (FY) 1.71% | Basic EPS (TTM) 3.95 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 19.21% | Operating Margin (TTM) 18.57% |
Management Effectiveness
Return on Assets (TTM) 6.87% | Return on Equity (TTM) 34.29% |
Valuation
Trailing PE 17.15 | Forward PE 12.69 | Enterprise Value 33269560000 | Price to Sales(TTM) 3.07 |
Enterprise Value 33269560000 | Price to Sales(TTM) 3.07 | ||
Enterprise Value to Revenue 3.24 | Enterprise Value to EBITDA 11.63 | Shares Outstanding 466000000 | Shares Floating 463986880 |
Shares Outstanding 466000000 | Shares Floating 463986880 | ||
Percent Insiders 0.3 | Percent Institutions 100.1 |
Analyst Ratings
Rating 3.38 | Target Price 63.37 | Buy 4 | Strong Buy 6 |
Buy 4 | Strong Buy 6 | ||
Hold 22 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
eBay Inc

Company Overview
History and Background
eBay Inc. was founded in 1995 by Pierre Omidyar as AuctionWeb, later renamed eBay. It became a major player in online auctions and marketplaces, evolving to include fixed-price sales and expanding internationally. It spun off PayPal in 2015.
Core Business Areas
- Marketplace: eBay's core business segment, facilitating online sales between individuals and businesses. It includes a wide range of products across various categories through auction-style and fixed-price listings.
- StubHub: A global online ticket marketplace for buying and selling tickets to sports, music, and theater events. (eBay sold StubHub in early 2020, so it is no longer part of their core business)
Leadership and Structure
Jamie Iannone is the CEO. The company has a typical corporate structure with various departments like marketing, technology, finance, and operations. Board of Directors oversees overall strategy.
Top Products and Market Share
Key Offerings
- General Merchandise Marketplace: eBay's primary offering is a general merchandise marketplace. Market share in US eCommerce is around 2.5%. Competitors include Amazon (AMZN), Walmart (WMT), and Etsy (ETSY). Revenue generated is primarily from transaction fees based on the price of the product sold.
- eBay Motors: A dedicated platform for buying and selling vehicles and auto parts. Competitors include Carvana (CVNA), AutoTrader, and Craigslist. Revenue generated is primarily from listing fees.
Market Dynamics
Industry Overview
The eCommerce industry is experiencing continued growth, driven by increasing internet penetration and changing consumer preferences. The online marketplace segment is highly competitive.
Positioning
eBay is positioned as a global online marketplace connecting buyers and sellers. Its competitive advantages include a large user base and a diverse range of products.
Total Addressable Market (TAM)
The global e-commerce market is expected to reach trillions of dollars. eBay is well-positioned, but constrained from capturing the full TAM due to strong competition and shifting consumer preferences for curated and personalized shopping experiences.
Upturn SWOT Analysis
Strengths
- Large and diverse user base
- High brand recognition
- Extensive product range
- Global presence
Weaknesses
- Competition from larger eCommerce platforms
- Dependence on third-party sellers
- Risk of counterfeit products
- Complex fee structure
Opportunities
- Expansion into new markets
- Development of new services and features
- Partnerships with other companies
- Increase focus on Gen Z
Threats
- Increasing competition from established eCommerce giants
- Changes in consumer preferences
- Economic downturns
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- AMZN
- WMT
- ETSY
- SHOP
Competitive Landscape
eBay faces intense competition. Amazon dominates eCommerce, while Walmart's online presence is growing rapidly. Etsy focuses on handmade and vintage items. eBay differentiates itself through its auction format and a large selection of unique items.
Major Acquisitions
myTVS
- Year: 2022
- Acquisition Price (USD millions): 75
- Strategic Rationale: Expansion into automotive services and aftermarket solutions in India. Enhanced eBay's presence in the automotive vertical.
Growth Trajectory and Initiatives
Historical Growth: eBay's growth has slowed down in recent years compared to earlier periods. It has focused on improving user experience and attracting younger demographics.
Future Projections: Analyst estimates suggest moderate revenue growth in the coming years.
Recent Initiatives: eBay has been investing in AI to enhance its platform, improving search and personalization. Focus on high-value categories like sneakers, luxury watches, and trading cards.
Summary
eBay is a well-established online marketplace facing intense competition. While it maintains a large user base and high brand recognition, it must continue to innovate and adapt to changing consumer preferences to maintain market share and drive growth. Focusing on technology and user experience are key. The market is heavily dominated by Amazon which reduces eBay's possible impact on the market.
Similar Companies

AMZN

Amazon.com Inc



AMZN

Amazon.com Inc

ETSY

Etsy Inc



ETSY

Etsy Inc

GOOG

Alphabet Inc Class C



GOOG

Alphabet Inc Class C

META

Meta Platforms Inc.



META

Meta Platforms Inc.

SHOP

Shopify Inc. Class A Subordinate Voting Shares



SHOP

Shopify Inc. Class A Subordinate Voting Shares

WMT

Walmart Inc



WMT

Walmart Inc
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Reports
- Statista
Disclaimers:
This analysis is based on available data and represents a general overview. Investment decisions should be made after consulting with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About eBay Inc
Exchange NASDAQ | Headquaters San Jose, CA, United States | ||
IPO Launch date 1998-09-24 | CEO, President & Director Mr. Jamie J. Iannone | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 11500 | Website https://www.ebayinc.com |
Full time employees 11500 | Website https://www.ebayinc.com |
eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company's marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. Its platforms enable users to list, sell, buy, and pay various products. The company was founded in 1995 and is headquartered in San Jose, California.
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