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Upturn AI SWOT - About
DYNT 
Dynatronics Corporation (DYNT)
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Upturn Advisory Summary
10/17/2025: DYNT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.22% | Avg. Invested days 11 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 0.96M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 1 | Beta 0.58 | 52 Weeks Range 0.04 - 0.20 | Updated Date 10/19/2025 |
52 Weeks Range 0.04 - 0.20 | Updated Date 10/19/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.43 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -39.8% | Operating Margin (TTM) -9.33% |
Management Effectiveness
Return on Assets (TTM) -7.41% | Return on Equity (TTM) -125.14% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 14253233 | Price to Sales(TTM) 0.04 |
Enterprise Value 14253233 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 0.5 | Enterprise Value to EBITDA -7.1 | Shares Outstanding 16001331 | Shares Floating 7826891 |
Shares Outstanding 16001331 | Shares Floating 7826891 | ||
Percent Insiders 47.41 | Percent Institutions - |
Upturn AI SWOT
Dynatronics Corporation
Company Overview
History and Background
Dynatronics Corporation designs, manufactures, and markets a broad range of products that address the needs of physical medicine, rehabilitation, and athletic training markets. Founded in 1979, it has evolved from a small equipment supplier to a diversified company.
Core Business Areas
- Physical Therapy & Rehabilitation Equipment: Dynatronics offers a range of products for physical therapy and rehabilitation, including electrotherapy, ultrasound, and thermal therapy devices.
- Athletic Training Products: This segment provides products for sports medicine and athletic training, catering to professional and amateur athletes.
Leadership and Structure
The leadership team includes the CEO, CFO, and various VPs responsible for sales, marketing, and operations. The organizational structure is hierarchical with functional departments.
Top Products and Market Share
Key Offerings
- Intelect Transport: A combination electrotherapy/ultrasound system used for pain management and rehabilitation. Market share is estimated to be 15% of the combination therapy devices market. Competitors include BTL, DJO Global.
- Solaris Plus: A clinical light therapy system for wound healing and pain relief. Market share estimated to be 10% in light therapy. Competitors include THOR Photomedicine.
Market Dynamics
Industry Overview
The physical therapy and rehabilitation equipment market is driven by aging populations, increasing prevalence of chronic diseases, and growing awareness of the benefits of physical therapy. The market is competitive, with many small and large players.
Positioning
Dynatronics is positioned as a provider of high-quality, innovative equipment for physical therapy and athletic training. They compete on product features, performance, and customer service.
Total Addressable Market (TAM)
The global rehabilitation equipment market is estimated at $15 billion. Dynatronics, with its current offerings, addresses a segment of this TAM, focusing on physical therapy and sports medicine clinics, representing a TAM segment of approximately $3 Billion.
Upturn SWOT Analysis
Strengths
- Established brand reputation
- Diverse product portfolio
- Strong customer relationships
- Innovative product development
Weaknesses
- Smaller market capitalization compared to competitors
- Limited global presence
- Fluctuating profitability
- Dependence on key suppliers
Opportunities
- Expanding into emerging markets
- Acquiring complementary businesses
- Developing new products for unmet needs
- Leveraging digital marketing channels
Threats
- Intense competition
- Changing healthcare regulations
- Economic downturns
- Technological obsolescence
Competitors and Market Share
Key Competitors
- DJO (DJO)
- BTL Industries
- Enovis (ENOV)
Competitive Landscape
Dynatronics faces intense competition from larger players with more resources. Its competitive advantage lies in its niche product offerings and strong customer relationships.
Major Acquisitions
Bird & Cronin
- Year: 2004
- Acquisition Price (USD millions): 6.7
- Strategic Rationale: The strategic rationale behind acquiring Bird & Cronin was to expand Dynatronics' product portfolio and customer base in the sports medicine market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, with periods of rapid expansion followed by periods of stagnation.
Future Projections: Analyst estimates suggest moderate growth in the coming years, driven by new product launches and market expansion.
Recent Initiatives: Recent initiatives include the development of a new line of electrotherapy devices and partnerships with major sports organizations.
Summary
Dynatronics shows potential in the physical therapy market with strategic initiatives to innovate. It faces fierce competition needing strategies to improve its profit margins and market share. Future success depends on effective market expansion and financial management to overcome vulnerabilities. With continued innovation and market penetration, Dynatronics can sustain growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Analyst estimates
- Company website
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual risk tolerance and due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dynatronics Corporation
Exchange NASDAQ | Headquaters Eagan, MN, United States | ||
IPO Launch date 1994-04-25 | CFO, CEO, President, Principal Accounting Officer & Director Mr. Brian D. Baker | ||
Sector Healthcare | Industry Medical Devices | Full time employees 88 | Website https://www.dynatronics.com |
Full time employees 88 | Website https://www.dynatronics.com | ||
Dynatronics Corporation, a medical device company, designs, develops, manufactures, markets, and sells physical therapy, rehabilitation, orthopedics, pain management, and athletic training products in the United States, Asia, Latin America, the Middle East, and internationally. It offers orthopedic soft bracing products, including cervical collars, shoulder immobilizers, arm slings, wrist and elbow supports, abdominal and lumbosacral supports, maternity supports, knee immobilizers and supports, ankle walkers and supports, plantar fasciitis splints, and cold therapy products. The company also offers physical therapy and rehabilitation products, which include therapeutic modality devices comprising electrotherapy, ultrasound, phototherapy, traction, hot and cold therapy, and electrodes; and treatment tables, mat platforms, work tables, parallel bars, training stairs, weight racks, and other related equipment. The company markets its products under the Dynatron, Dynatron Solaris, Bird & Cronin, Hausmann, PROTEAM, and Mammoth brand names. It sells its products to orthopedists, physical therapists, chiropractors, athletic trainers, sports medicine practitioners, clinics, hospitals, and retail distributors and equipment manufacturers through a network of independent dealers. Dynatronics Corporation was founded in 1979 and is headquartered in Eagan, Minnesota.
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