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Upturn AI SWOT - About
DoubleVerify Holdings Inc (DV)
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Upturn Advisory Summary
03/27/2025: DV (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -58.05% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.24B USD | Price to earnings Ratio 42.22 | 1Y Target Price 20.61 |
Price to earnings Ratio 42.22 | 1Y Target Price 20.61 | ||
Volume (30-day avg) 3090169 | Beta 1.06 | 52 Weeks Range 12.81 - 34.39 | Updated Date 04/2/2025 |
52 Weeks Range 12.81 - 34.39 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.32 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.56% | Operating Margin (TTM) 20.33% |
Management Effectiveness
Return on Assets (TTM) 4.09% | Return on Equity (TTM) 5.21% |
Valuation
Trailing PE 42.22 | Forward PE 38.61 | Enterprise Value 2023862404 | Price to Sales(TTM) 3.41 |
Enterprise Value 2023862404 | Price to Sales(TTM) 3.41 | ||
Enterprise Value to Revenue 3.08 | Enterprise Value to EBITDA 14.98 | Shares Outstanding 166012000 | Shares Floating 138526824 |
Shares Outstanding 166012000 | Shares Floating 138526824 | ||
Percent Insiders 0.63 | Percent Institutions 103.38 |
Analyst Ratings
Rating 3.82 | Target Price 22.8 | Buy 9 | Strong Buy 6 |
Buy 9 | Strong Buy 6 | ||
Hold 5 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
DoubleVerify Holdings Inc
Company Overview
History and Background
DoubleVerify (DV) was founded in 2008. It specializes in digital media measurement and analytics. DV has grown through partnerships and acquisitions to enhance its offerings in brand safety, ad fraud detection, and viewability verification.
Core Business Areas
- Verification Solutions: Provides independent measurement and verification of digital advertising, ensuring ads are viewable by real people, are brand safe, and free from fraud.
- Analytics and Reporting: Offers data-driven insights and reporting on campaign performance to help advertisers optimize their media spend.
- Supply Chain Optimization: Helps advertisers optimize their advertising supply chain by identifying and eliminating inefficiencies and fraud.
Leadership and Structure
Mark Zagorski is the CEO. The company has a board of directors and a structured organizational framework with departments for technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- DV Authentic Adu2122: This product authenticates the quality of digital media, ensuring it is viewable, fraud-free, and brand-safe. DV claims a significant portion of Fortune 500 brands as users. Competitors include Integral Ad Science and Comscore. Market share data is dynamic but DV is a leading player.
- DV Custom Contextualu2122: This provides contextual targeting solutions, aligning ads with relevant content. Competitors include Oracle Advertising and Peer39. It allows ads to be placed based on a page's actual content, rather than relying solely on cookie data, allowing DV to bypass privacy concerns. Market share data unavailable, but growth in this area is high.
Market Dynamics
Industry Overview
The digital ad verification industry is growing due to increasing concerns about ad fraud, brand safety, and the need for transparency in digital advertising. Digital advertising spend continues to increase overall.
Positioning
DoubleVerify is a leading independent provider of digital ad verification solutions. Their competitive advantages include established relationships with major advertisers and platforms, and advanced technology for detecting fraud and ensuring brand safety.
Total Addressable Market (TAM)
The TAM is estimated to be in the billions of dollars. DV is positioned to capture a substantial portion of the market with its comprehensive solutions.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Advanced technology
- Established relationships with major advertisers
- Comprehensive product suite
Weaknesses
- Reliance on third-party data
- Potential for technological disruption
- Dependence on the health of the digital advertising market
Opportunities
- Expansion into new markets
- Development of new products and services
- Increased adoption of programmatic advertising
- Growth of connected TV (CTV)
Threats
- Increased competition
- Evolving ad fraud techniques
- Changes in privacy regulations
- Economic downturns
Competitors and Market Share
Key Competitors
- IAS
- CMCSA
- ORCL
Competitive Landscape
DoubleVerify has a competitive advantage with its comprehensive product suite and strong relationships with major advertisers. However, it faces competition from other players in the market, such as Integral Ad Science, Comscore, Oracle, and Google.
Major Acquisitions
OpenSlate
- Year: 2021
- Acquisition Price (USD millions): 150
- Strategic Rationale: Expanded DoubleVerify's brand safety and suitability capabilities, particularly in social media and video.
Meetrics
- Year: 2018
- Acquisition Price (USD millions): 0
- Strategic Rationale: The acquisition of Meetrics expanded DoubleVerify's European presence and provided access to new technologies and expertise in ad verification.
Growth Trajectory and Initiatives
Historical Growth: DoubleVerify has experienced significant revenue growth in recent years due to the increasing demand for ad verification solutions.
Future Projections: Analysts project continued revenue growth for DoubleVerify, driven by the expansion of digital advertising and the increasing need for fraud prevention and brand safety.
Recent Initiatives: DV acquired Meetrics in 2018 and OpenSlate in 2021. Recent initiatives include expanding into new markets such as CTV and focusing on contextual advertising.
Summary
DoubleVerify is a strong player in the digital ad verification market with growing revenue and healthy financials. Its advanced technology and established relationships drive its success. However, competition and evolving ad fraud techniques pose ongoing challenges, and relying on third-party data is a weakness to watch out for.
Similar Companies
CMCSA
Comcast Corp
CMCSA
Comcast Corp
GOOG
Alphabet Inc Class C
GOOG
Alphabet Inc Class C
IAS
Integral Ad Science Holding LLC
IAS
Integral Ad Science Holding LLC
ORCL
Oracle Corporation
ORCL
Oracle Corporation
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
- Financial websites
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market data and financial figures are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About DoubleVerify Holdings Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2021-04-21 | CEO & Director Mr. Mark S. Zagorski | ||
Sector Technology | Industry Software - Application | Full time employees 1197 | Website https://www.doubleverify.com |
Full time employees 1197 | Website https://www.doubleverify.com | ||
DoubleVerify Holdings, Inc. provides media effectiveness platforms in the United States and internationally. The company provides data analytics that enable advertisers to increase the effectiveness and quality and return on their digital advertising investments. It offers DV Authentic Ad, a metric of digital media quality, which evaluates the existence of fraud, brand safety and suitability, viewability and geography for each digital ad; DV Authentic Attention that provides actionable and comprehensive data to drive campaign performance; Scibids AI, an AI-powered digital campaign optimization solutions. and Custom Contextual solution, which allows advertisers to match their ads to relevant content to maximize user engagement and drive campaign performance. In addition, the company provides DV Publisher suite, a solution for digital publishers to manage revenue and increase inventory yield by improving video delivery, identifying lost or unfilled sales, and aggregate data across all inventory sources; and DV Pinnacle, a service and analytics platform user interface that allows its customers to adjust and deploy controls for their media plan and track campaign performance metrics across channels, formats, and devices. Further, it offers software platform that is integrated across digital advertising ecosystem, including programmatic platforms, social media channels, and digital publishers. The company serves brands, publishers, and other supply-side customers covering various industry verticals, including consumer packaged goods, financial services, telecommunications, technology, automotive, and healthcare. The company was founded in 2008 and is headquartered in New York, New York.
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