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Upturn AI SWOT - About
Viant Technology Inc (DSP)
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Upturn Advisory Summary
03/27/2025: DSP (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit 66.75% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 03/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 837.62M USD | Price to earnings Ratio 94.86 | 1Y Target Price 23.86 |
Price to earnings Ratio 94.86 | 1Y Target Price 23.86 | ||
Volume (30-day avg) 566787 | Beta 1.02 | 52 Weeks Range 7.77 - 26.33 | Updated Date 04/2/2025 |
52 Weeks Range 7.77 - 26.33 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.14 |
Earnings Date
Report Date 2025-03-03 | When After Market | Estimate 0.21 | Actual 0.15 |
Profitability
Profit Margin 0.82% | Operating Margin (TTM) 6.56% |
Management Effectiveness
Return on Assets (TTM) 0.51% | Return on Equity (TTM) 4.54% |
Valuation
Trailing PE 94.86 | Forward PE 46.51 | Enterprise Value 38135130 | Price to Sales(TTM) 2.9 |
Enterprise Value 38135130 | Price to Sales(TTM) 2.9 | ||
Enterprise Value to Revenue 0.13 | Enterprise Value to EBITDA 1.91 | Shares Outstanding 16353500 | Shares Floating 12888232 |
Shares Outstanding 16353500 | Shares Floating 12888232 | ||
Percent Insiders 6.85 | Percent Institutions 60.95 |
Analyst Ratings
Rating 4.43 | Target Price 20.57 | Buy 4 | Strong Buy 3 |
Buy 4 | Strong Buy 3 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Viant Technology Inc
Company Overview
History and Background
Viant Technology Inc. was founded in 1999. Initially focused on ad-tech solutions, Viant evolved into a programmatic advertising software company offering a DSP and related services. A significant milestone was the development of its Adelphic DSP and the acquisition by Meredith Corporation (now Dotdash Meredith) in 2016 and its subsequent IPO in 2021.
Core Business Areas
- Demand-Side Platform (DSP): Viant's core offering is its Adelphic DSP, a software platform that allows advertisers to plan, buy, and measure digital advertising across various channels and devices. It integrates with various data sources and inventory providers to optimize ad campaigns.
Leadership and Structure
Tim Vanderhook is the CEO. Viant operates with a typical corporate structure, with departments focused on sales, engineering, product development, marketing, and finance. The board of directors oversees the company's strategy and performance.
Top Products and Market Share
Key Offerings
- Adelphic DSP: Adelphic is Viant's flagship DSP, enabling advertisers to buy digital ads across channels. Market share data is not readily available, making a precise estimate difficult. Competitors include Google (DV360), The Trade Desk (TTD), and Amazon DSP. Adelphic helps customers get more views on their digital advertising
Market Dynamics
Industry Overview
The programmatic advertising industry is growing and competitive, driven by the increasing adoption of digital advertising. It is also increasing due to the use of AI-based targeting and personalization.
Positioning
Viant aims to differentiate itself through its people-based advertising approach and its integrated DSP. They are positioned as a solution for brands and agencies wanting control and transparency. It competes with larger, more established players.
Total Addressable Market (TAM)
The digital advertising TAM is significant and estimated to be in the hundreds of billions of dollars globally. Viant's positioning allows them to capture a segment of this TAM, focusing on advertisers seeking identity resolution and cross-channel campaign management.
Upturn SWOT Analysis
Strengths
- People-based advertising approach
- Integrated Adelphic DSP
- Strong customer relationships
- Cross-channel advertising capabilities
Weaknesses
- Smaller market share compared to larger competitors
- Dependence on data privacy regulations
- Limited international presence
- Profitability challenges
Opportunities
- Expansion into new geographic markets
- Increased adoption of programmatic advertising
- Partnerships with data providers
- Development of new advertising technologies
Threats
- Increasing competition from larger ad-tech companies
- Changes in data privacy regulations (e.g., GDPR, CCPA)
- Economic downturns affecting advertising budgets
- Technological disruptions in the ad-tech landscape
Competitors and Market Share
Key Competitors
- TTD
- GOOGL
- AMZN
Competitive Landscape
Viant is in competition with companies with larger capital, this is a slight disadvantage.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth data would need to be obtained from Viant Technology Inc.'s financial reports and public filings.
Future Projections: Analyst estimates for Viant Technology Inc.'s future growth can be found on financial analysis platforms.
Recent Initiatives: Recent strategic initiatives include technology upgrades to their Adelphic DSP, partnerships with data providers, and expanded sales and marketing efforts.
Summary
Viant Technology is a player in the competitive ad-tech industry, offering the Adelphic DSP. It shows weaknesses due to a smaller scale and profitability issues. The company's strengths is its people-based advertising approach. They need to navigate data privacy changes carefully and try to expand their presence to be more competitive.
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Sources and Disclaimers
Data Sources:
- SEC Filings (10-K, 10-Q), Company Website, Industry Reports
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Market share data is approximate and based on available industry reports and estimates. Financial metrics and growth projections require access to detailed financial data and analyst reports.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Viant Technology Inc
Exchange NASDAQ | Headquaters Irvine, CA, United States | ||
IPO Launch date 2021-02-10 | Co-Founder, Chairman & CEO Mr. Tim Vanderhook | ||
Sector Technology | Industry Software - Application | Full time employees 376 | Website https://www.viantinc.com |
Full time employees 376 | Website https://www.viantinc.com | ||
Viant Technology Inc. operates as an advertising technology company. It provides ViantAI, a suite of artificial intelligence products; Holistic, Omnichannel DSP, an integrated platform that manage omnichannel campaigns and access metrics; Household ID, an innovation that combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to securely share video-level data to power planning, targeting, and measurement solutions in ad supported streaming media; and Viant Data Platform, which offers ability to integrate first-party data with data from top third-party data providers in order to obtain key insights, reporting and attribution opportunities. The company also offers Direct Access, a supply path optimization program that creates a more cost efficient, direct path to premium inventory; Advanced Reporting and Measurement offers conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and Flexible Customer Engagement Model offers customers transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.
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