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Upturn AI SWOT - About
DOOO 
BRP Inc (DOOO)
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Upturn Advisory Summary
03/27/2025: DOOO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -49.67% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.62B USD | Price to earnings Ratio 61.64 | 1Y Target Price 46.39 |
Price to earnings Ratio 61.64 | 1Y Target Price 46.39 | ||
Volume (30-day avg) 184156 | Beta 2.14 | 52 Weeks Range 33.05 - 74.41 | Updated Date 04/1/2025 |
52 Weeks Range 33.05 - 74.41 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 1.78% | Basic EPS (TTM) 0.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-26 | When Before Market | Estimate 0.8761 | Actual 0.98 |
Profitability
Profit Margin -2.72% | Operating Margin (TTM) 8.12% |
Management Effectiveness
Return on Assets (TTM) 6.08% | Return on Equity (TTM) 11.82% |
Valuation
Trailing PE 61.64 | Forward PE 8.25 | Enterprise Value 5424403456 | Price to Sales(TTM) 0.32 |
Enterprise Value 5424403456 | Price to Sales(TTM) 0.32 | ||
Enterprise Value to Revenue 0.82 | Enterprise Value to EBITDA 8.34 | Shares Outstanding 34512400 | Shares Floating 33336076 |
Shares Outstanding 34512400 | Shares Floating 33336076 | ||
Percent Insiders 2.93 | Percent Institutions 104.91 |
Analyst Ratings
Rating 3.8 | Target Price 64.12 | Buy 4 | Strong Buy 6 |
Buy 4 | Strong Buy 6 | ||
Hold 10 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
BRP Inc
Company Overview
History and Background
BRP Inc. (Bombardier Recreational Products) was founded in 2003 when Bombardier Inc. spun off its recreational products division. Bombardier's roots trace back to 1937 when Joseph-Armand Bombardier invented the snowmobile. Over the years, BRP expanded into ATVs, side-by-sides, personal watercraft, and other recreational vehicles.
Core Business Areas
- Powersports: Design, development, manufacturing, distribution and marketing of Ski-Doo and Lynx snowmobiles, Sea-Doo personal watercraft, Can-Am on- and off-road vehicles, Alumacraft and Quintrex boats, Rotax engines, and related parts, accessories and clothing.
- Marine: Design, development, manufacturing, distribution and marketing of boats (Alumacraft and Quintrex) and pontoon boats (Manoir, Legend, Weeres and Avalon) and related parts and accessories.
- Powersports Parts, Accessories and Clothing: The company also sells parts, accessories, and clothing.
Leadership and Structure
Josu00e9 Boisjoli is the President and CEO of BRP Inc. The company operates with a functional organizational structure with distinct departments for engineering, manufacturing, marketing, sales, and finance.
Top Products and Market Share
Key Offerings
- Sea-Doo Personal Watercraft: Sea-Doo is a major brand in personal watercraft (PWC). Competitors include Yamaha and Kawasaki.
- Ski-Doo Snowmobiles: Ski-Doo is a leading brand in snowmobiles, known for performance and innovation. BRP holds a significant market share, estimated around 45%. Competitors include Polaris, Yamaha, and Arctic Cat.
- Can-Am ATVs and Side-by-Sides: Can-Am offers a range of all-terrain vehicles (ATVs) and side-by-sides (UTVs). Market share is approximately 35%. Competitors are Polaris, Honda, Yamaha, and Kawasaki.
- Alumacraft and Quintrex Boats: Alumacraft and Quintrex are boat brands focused on fishing and leisure. Competitors are Brunswick, Malibu Boats, and MasterCraft.
Market Dynamics
Industry Overview
The recreational vehicle industry is influenced by consumer spending, economic conditions, and outdoor recreation trends. The market includes snowmobiles, personal watercraft, ATVs/UTVs, boats and related accessories. Growth is fueled by technological advancements and increasing interest in outdoor activities.
Positioning
BRP Inc. is positioned as a leader in the recreational vehicle market, known for innovation, performance, and a strong brand portfolio. Its competitive advantages include its diversified product line, strong dealer network, and advanced technology.
Total Addressable Market (TAM)
The global recreational vehicle market is expected to reach USD 40 billion. BRP Inc. is well-positioned to capture a significant portion of this TAM through its diversified product portfolio and strong brand recognition. They are leaders in snowmobiles and personal watercraft.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diversified product portfolio
- Innovative technology
- Extensive dealer network
- Global presence
Weaknesses
- Seasonality of some products (e.g., snowmobiles)
- Dependence on economic conditions
- Exposure to currency fluctuations
- Reliance on third-party suppliers
Opportunities
- Expanding into new markets
- Developing electric recreational vehicles
- Acquiring complementary businesses
- Growing the parts and accessories business
Threats
- Economic downturns
- Increased competition
- Changing consumer preferences
- Environmental regulations
Competitors and Market Share
Key Competitors
- PII
- YAMHF
- HMC
Competitive Landscape
BRP excels in innovation and product diversification, while facing challenges from competitors with established brands and varying pricing strategies. BRP benefits from a strong dealer network. Competitors like Polaris and Yamaha have large distributions.
Major Acquisitions
Telwater
- Year: 2019
- Acquisition Price (USD millions): 51
- Strategic Rationale: Strengthened BRP's marine portfolio and expanded its presence in the Australian market.
Growth Trajectory and Initiatives
Historical Growth: Historical Growth omitted due to lack of access to real-time data.
Future Projections: Future Projections omitted due to lack of access to real-time data.
Recent Initiatives: BRP has recently focused on electric vehicle development, strategic acquisitions to enhance its marine portfolio, and expanding its presence in emerging markets.
Summary
BRP Inc. is a well-established recreational vehicle manufacturer with a diversified product line. Their strong brands and innovative technology are key strengths. They need to keep an eye on the competitive landscape and economic conditions. Investment in electric vehicles and new markets will contribute to future growth.
Similar Companies
HMC
Honda Motor Co Ltd ADR
HMC
Honda Motor Co Ltd ADR
PII
Polaris Industries Inc
PII
Polaris Industries Inc
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis
- Market research reports
Disclaimers:
This analysis is based on available information and general industry knowledge. It should not be considered financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BRP Inc
Exchange NASDAQ | Headquaters Valcourt, QC, Canada | ||
IPO Launch date 2013-07-16 | President, CEO & Chairman Mr. Jose Boisjoli | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 16500 | Website https://www.brp.com |
Full time employees 16500 | Website https://www.brp.com | ||
BRP Inc., together with its subsidiaries, designs, develops, manufactures, and sells powersports vehicles and marine products in the Mexico, Canada, Austria, the United States, Finland, Australia, and Germany. The Powersports segment offers year-round products, such as all-terrain vehicles, side-by-side vehicles, and three-wheeled and two vehicles; seasonal products, including snowmobiles, personal watercraft, and pontoons; and OEM engines, which includes parts, accessories and apparel (PA&A), engines for karts, recreational aircraft and jet boats, and other services. The Marine segment includes boats, pontoons, outboard engines and related PA&A, and other services. It offers its products under SKI-DOO, LYNX, CAN-AM, SEA-DOO, ALUMACRAFT, MANITOU, QUINTREX, ROTAX brands. The company was formerly known as J.A. Bombardier (J.A.B.) Inc. and changed its name to BRP Inc. in April 2013. BRP Inc. was founded in 1937 and is headquartered in Valcourt, Canada.
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