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Upturn AI SWOT - About
Krispy Kreme Inc (DNUT)
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Upturn Advisory Summary
04/01/2025: DNUT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -50.41% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 849.77M USD | Price to earnings Ratio 246 | 1Y Target Price 11.43 |
Price to earnings Ratio 246 | 1Y Target Price 11.43 | ||
Volume (30-day avg) 4242554 | Beta 1.4 | 52 Weeks Range 4.78 - 15.84 | Updated Date 04/1/2025 |
52 Weeks Range 4.78 - 15.84 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 2.84% | Basic EPS (TTM) 0.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.19% | Operating Margin (TTM) -2.12% |
Management Effectiveness
Return on Assets (TTM) -0.23% | Return on Equity (TTM) 0.31% |
Valuation
Trailing PE 246 | Forward PE - | Enterprise Value 2163506000 | Price to Sales(TTM) 0.51 |
Enterprise Value 2163506000 | Price to Sales(TTM) 0.51 | ||
Enterprise Value to Revenue 1.3 | Enterprise Value to EBITDA 10.14 | Shares Outstanding 170300000 | Shares Floating 85955519 |
Shares Outstanding 170300000 | Shares Floating 85955519 | ||
Percent Insiders 53.31 | Percent Institutions 53.99 |
Analyst Ratings
Rating 3.91 | Target Price 15.32 | Buy 4 | Strong Buy 3 |
Buy 4 | Strong Buy 3 | ||
Hold 4 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Krispy Kreme Inc
Company Overview
History and Background
Krispy Kreme was founded in 1937 by Vernon Rudolph in Winston-Salem, North Carolina. It initially sold donuts to local grocery stores. The company expanded through franchising and became known for its 'Hot Light' indicating fresh donuts. Krispy Kreme experienced rapid growth in the late 1990s and early 2000s before facing financial difficulties. It was taken private in 2016 by JAB Holding Company and went public again in 2021.
Core Business Areas
- Doughnut Shops: Operation and franchising of Krispy Kreme doughnut shops, selling a variety of doughnuts, coffee, and other beverages.
- Wholesale: Supplying doughnuts to grocery stores, convenience stores, and other retail partners.
- E-Commerce and Delivery: Online ordering and delivery services through the Krispy Kreme website and mobile app, as well as partnerships with third-party delivery platforms.
Leadership and Structure
Michael Tattersfield serves as the CEO. The company operates with a traditional corporate structure, including executive leadership, regional management, and franchise operators. The company is managed by the board of directors. JAB Holding Company has significant influence as a major shareholder.
Top Products and Market Share
Key Offerings
- Original Glazed Doughnut: Krispy Kreme's signature doughnut, known for its light and airy texture and sweet glaze. Market share data is difficult to pinpoint precisely for a single product, but it remains the top-selling item. Competitors: Dunkin', local bakeries, supermarket bakeries.
- Assorted Doughnuts: A variety of other doughnut flavors and fillings, including chocolate iced, cream-filled, and seasonal specialties. This constitutes a significant portion of sales. Competitors: Dunkin', local bakeries, supermarket bakeries.
- Coffee and Beverages: A range of coffee, tea, and other beverages that are sold in their stores. This complements the doughnut sales and improves the stores' revenue. Competitors: Starbucks, Dunkin', McDonald's
Market Dynamics
Industry Overview
The quick service restaurant (QSR) and bakery industry is highly competitive, with numerous national and regional players. Trends include increased demand for healthier options, customization, and convenience through online ordering and delivery.
Positioning
Krispy Kreme is positioned as a premium doughnut brand known for its iconic Original Glazed doughnut and unique 'Hot Light' experience. They compete on quality, freshness, and brand recognition.
Total Addressable Market (TAM)
The global bakery cafe market is estimated to be worth hundreds of billions of dollars. Krispy Kreme is positioned to capture a significant share through global expansion and omni-channel distribution.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Iconic Original Glazed doughnut
- 'Hot Light' experience
- Global presence
- Multi-channel distribution (retail, wholesale, e-commerce)
Weaknesses
- Perception as unhealthy
- High sugar content
- Dependence on a single product (Original Glazed)
- Franchise management challenges
- Inconsistent profitability
Opportunities
- Expansion into new markets
- Development of healthier options
- Leveraging digital channels
- Strategic partnerships
- Product innovation (new flavors and formats)
Threats
- Increased competition
- Changing consumer preferences
- Health concerns
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- DNKN
- CAKE
- YUM
Competitive Landscape
Krispy Kreme competes with other doughnut chains (e.g., Dunkin'), bakery cafes (e.g., Panera Bread), and fast-food restaurants (e.g., McDonald's). Krispy Kreme's advantage lies in its iconic brand and unique 'Hot Light' experience, but it faces challenges related to health concerns and intense competition.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Krispy Kreme's growth has been driven by expansion into new markets and increased brand awareness. However, profitability has been inconsistent.
Future Projections: Analyst estimates suggest continued growth in revenue driven by international expansion and increased digital sales, but profitability remains a key focus.
Recent Initiatives: Recent initiatives include expanding delivery services, introducing new limited-time offerings, and focusing on smaller shop formats.
Summary
Krispy Kreme has a strong brand and is expanding globally, which is positive. They face challenges related to health concerns, intense competition, and inconsistent profitability. Future success hinges on product innovation, digital growth, and effective franchise management. Attention to healthy options could allow it to expand its total addressable market.
Similar Companies
- DNKN
- CAKE
- SBUX
- MCD
Sources and Disclaimers
Data Sources:
- Company website
- Financial news sources
- Industry reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data and estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Krispy Kreme Inc
Exchange NASDAQ | Headquaters Charlotte, NC, United States | ||
IPO Launch date 2021-07-01 | President, CEO & Director Mr. Joshua Charlesworth | ||
Sector Consumer Defensive | Industry Grocery Stores | Full time employees 21000 | Website https://www.krispykreme.com |
Full time employees 21000 | Website https://www.krispykreme.com | ||
Krispy Kreme, Inc., together with its subsidiaries, produces doughnuts in the United States, the United Kingdom, Ireland, Australia, New Zealand, Mexico, Canada, Japan, and internationally. It operates in three segments: U.S., International, and Market Development. The company offers doughnut experiences through hot light theater and fresh shops, delivered fresh daily branded cabinets and merchandising units within grocery and convenience stores, quick service restaurants, club memberships, drug stores, and digital channels. It also operates Krispy Kreme company-owned shops and franchise shops. The company was formerly known as Krispy Kreme Doughnuts, Inc. and changed its name to Krispy Kreme, Inc. in May 2021. Krispy Kreme, Inc. was founded in 1937 and is based in Charlotte, North Carolina.
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