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Upturn AI SWOT - About
DKNG 
DraftKings Inc (DKNG)
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Upturn Advisory Summary
04/01/2025: DKNG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit 37.8% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 17.65B USD | Price to earnings Ratio - | 1Y Target Price 57.57 |
Price to earnings Ratio - | 1Y Target Price 57.57 | ||
Volume (30-day avg) 11507018 | Beta 2.07 | 52 Weeks Range 28.69 - 53.61 | Updated Date 04/1/2025 |
52 Weeks Range 28.69 - 53.61 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.05 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -10.64% | Operating Margin (TTM) -13.21% |
Management Effectiveness
Return on Assets (TTM) -8.85% | Return on Equity (TTM) -54.81% |
Valuation
Trailing PE - | Forward PE 21.05 | Enterprise Value 17140328300 | Price to Sales(TTM) 3.7 |
Enterprise Value 17140328300 | Price to Sales(TTM) 3.7 | ||
Enterprise Value to Revenue 3.6 | Enterprise Value to EBITDA -36.37 | Shares Outstanding 499956000 | Shares Floating 478319761 |
Shares Outstanding 499956000 | Shares Floating 478319761 | ||
Percent Insiders 2.73 | Percent Institutions 80.04 |
Analyst Ratings
Rating 4.36 | Target Price 51.13 | Buy 9 | Strong Buy 20 |
Buy 9 | Strong Buy 20 | ||
Hold 7 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
DraftKings Inc
Company Overview
History and Background
DraftKings Inc. was founded in 2012 by Jason Robins, Matthew Kalish, and Paul Liberman. Initially a daily fantasy sports (DFS) platform, it has evolved into a comprehensive sports betting and iGaming company. Significant milestones include mergers, acquisitions, and expansion into legal sports betting markets across the US.
Core Business Areas
- Daily Fantasy Sports (DFS): Offers users the ability to create fantasy sports teams and compete for cash prizes based on real-life player performance.
- Sports Betting: Provides a platform for users to place bets on various sports events, including pre-game and in-game wagering.
- iGaming: Offers online casino games such as slots, blackjack, and roulette in states where iGaming is legal.
- Retail Sportsbook: Operates physical sportsbooks in partnership with casinos and other venues.
Leadership and Structure
Jason Robins serves as the CEO and Chairman. The company has a board of directors and a management team overseeing various departments such as technology, marketing, finance, and legal.
Top Products and Market Share
Key Offerings
- Market Share: DraftKings has approximately 25% national online sports betting market share in Q1 2024
- Sports Betting: Primary revenue driver, offering a wide range of sports and betting options. Competitors include FanDuel (Flutter Entertainment), BetMGM (MGM Resorts), and Caesars Sportsbook (CZR). Market share varies by state but is a major player overall in US market.
- Daily Fantasy Sports (DFS): One of the original offerings and still generates revenue, although sports betting is now dominant. Primary competitor is FanDuel (Flutter Entertainment).
- Market Share: DraftKings has approximately 45% national DFS market share in 2024.
- Market Share: DraftKings has approximately 17% market share in US iGaming market in Q1 2024.
- iGaming: Online casino games offered where regulations permit. Competitors include BetMGM (MGM Resorts), Caesars Sportsbook (CZR), and Golden Nugget (DKNG also competes directly with Golden Nugget, which is owned by Draftkings).
Market Dynamics
Industry Overview
The sports betting and iGaming industry is rapidly growing in the US due to the legalization of online gambling in various states. It is a highly competitive market with significant regulatory complexities.
Positioning
DraftKings is a leading player in the US sports betting and iGaming market, known for its strong brand, technology platform, and marketing capabilities. Its competitive advantage includes its established DFS user base and strategic partnerships.
Total Addressable Market (TAM)
Estimated TAM for North American online sports betting and iGaming is projected to reach over $100 billion. DraftKings is positioned to capture a significant portion of this market through expansion into new states and product innovation.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Large User Base
- Proprietary Technology Platform
- Strategic Partnerships
- Experienced Management Team
Weaknesses
- High Marketing Costs
- Dependence on Regulatory Approvals
- Negative Profitability Historically
- Intense Competition
Opportunities
- Further Legalization of Sports Betting and iGaming
- Expansion into New States
- Product Innovation (e.g., social betting)
- Acquisitions of Complementary Businesses
- Growth of Mobile Gaming
Threats
- Increased Competition
- Regulatory Changes and Compliance Costs
- Economic Downturn Impacting Consumer Spending
- Cybersecurity Risks
- Tax Increases
Competitors and Market Share
Key Competitors
- FLUT
- MGM
- CZR
Competitive Landscape
DraftKings faces intense competition from other established players in the sports betting and iGaming market. Its advantages include a strong brand and technology platform, while disadvantages include high marketing costs. FanDuel (FLUT) currently holds the largest market share.
Major Acquisitions
Golden Nugget Online Gaming
- Year: 2022
- Acquisition Price (USD millions): 1560
- Strategic Rationale: Expanded DraftKings' iGaming presence and provided access to proprietary casino content. Strengthened DKNG's market share in the iGaming market.
Growth Trajectory and Initiatives
Historical Growth: DraftKings has experienced rapid revenue growth since its founding, driven by the expansion of sports betting legalization. User acquisition and engagement have also been key factors.
Future Projections: Analysts project continued revenue growth for DraftKings as more states legalize sports betting and iGaming. Profitability is expected to improve as the company achieves greater scale and reduces marketing expenses. EPS estimates require up-to-date analyst data.
Recent Initiatives: Recent initiatives include expansion into new states, the launch of new product features (e.g., same-game parlays), and partnerships with sports leagues and teams.
Summary
DraftKings is a major player in the rapidly expanding US sports betting and iGaming market. Its strengths lie in its strong brand, technology, and user base. However, it faces intense competition and high marketing costs. Continued expansion and improvements to profitability will be key to its future success.
Similar Companies
- FLUT
- MGM
- CZR
- PENN
- GAN
- SGMS
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Market Research Reports
- Third Party Market Share Data
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About DraftKings Inc
Exchange NASDAQ | Headquaters Boston, MA, United States | ||
IPO Launch date 2020-04-24 | Co-Founder, Chairman & CEO Mr. Jason D. Robins | ||
Sector Consumer Cyclical | Industry Gambling | Full time employees 5100 | Website https://www.draftkings.com |
Full time employees 5100 | Website https://www.draftkings.com | ||
DraftKings Inc. operates as a digital sports entertainment and gaming company in the United States and internationally. It provides online sports betting, daily fantasy sports, media, digital lottery courier, media, and other products, as well as retails sportsbooks. The company also offers iGaming, or online casino products, which includes blackjack, roulette, baccarat and slot machines. In addition, the company also engages in the design and development of sports betting and casino gaming software for online and retail sportsbooks, and iGaming operators. Further, it offers DraftKings marketplace, a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT on marketplace. The company is headquartered in Boston, Massachusetts.
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