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Upturn AI SWOT - About
DGLY 
Digital Ally Inc (DGLY)
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Upturn Advisory Summary
04/01/2025: DGLY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -69.37% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.71M USD | Price to earnings Ratio - | 1Y Target Price 11 |
Price to earnings Ratio - | 1Y Target Price 11 | ||
Volume (30-day avg) 53483120 | Beta 1.06 | 52 Weeks Range 0.02 - 3.29 | Updated Date 04/1/2025 |
52 Weeks Range 0.02 - 3.29 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -6.57 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-31 | When After Market | Estimate - | Actual - |
Profitability
Profit Margin -94.49% | Operating Margin (TTM) -62.99% |
Management Effectiveness
Return on Assets (TTM) -24.04% | Return on Equity (TTM) -267% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 9175809 | Price to Sales(TTM) 0.13 |
Enterprise Value 9175809 | Price to Sales(TTM) 0.13 | ||
Enterprise Value to Revenue 0.43 | Enterprise Value to EBITDA -1.39 | Shares Outstanding 79251296 | Shares Floating 5038615 |
Shares Outstanding 79251296 | Shares Floating 5038615 | ||
Percent Insiders 11.5 | Percent Institutions 41.96 |
Analyst Ratings
Rating 5 | Target Price 11 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Digital Ally Inc
Company Overview
History and Background
Digital Ally, Inc., founded in 2004, develops, manufactures, and markets digital video recording equipment and related products for law enforcement, security, and commercial applications. Initially focused on in-car video systems, it has expanded its product line to include body-worn cameras, cloud storage, and related software.
Core Business Areas
- Law Enforcement Solutions: In-car video systems, body-worn cameras, and related software for law enforcement agencies. This includes evidence management and storage solutions.
- Commercial Solutions: Video recording equipment and services for commercial security and transportation sectors. This includes fleet management solutions.
- Healthcare Solutions: Healthcare information management solutions to help streamline processes and improve patient outcomes. Digital Ally developed the ThermoVUu2122 temperature-sensing technology and the Shield disinfectant/sanitizer product lines.
Leadership and Structure
Stanton E. Ross serves as the Chairman and CEO. The company has a typical corporate structure with departments covering sales, marketing, R&D, finance, and operations.
Top Products and Market Share
Key Offerings
- FirstVU HD Body Camera: Body-worn cameras for law enforcement and security personnel. The market is competitive, with vendors such as Axon Enterprise and Motorola Solutions. Market share data for specific camera models is difficult to pinpoint precisely but Digital Ally's overall market share is relatively small compared to the market leaders.
- DVM-800 In-Car Video System: In-car video systems for police vehicles. Competitors include WatchGuard Video and L3 Mobile-Vision. Sales for this are much smaller compared to other competitor's products.
- ThermoVUu2122: Temperature-sensing technology and the Shield disinfectant/sanitizer product lines. Competitors include FLIR and Seek Thermal. Sales for this are much smaller compared to other competitor's products.
Market Dynamics
Industry Overview
The market for body-worn cameras and in-car video systems is growing due to increased demand for accountability and transparency in law enforcement. The market is competitive, with several established players and emerging startups.
Positioning
Digital Ally is positioned as a provider of comprehensive video solutions for law enforcement and commercial markets. Its competitive advantages may include product features or price points, but its market share is smaller than that of larger competitors.
Total Addressable Market (TAM)
The global body-worn camera market is projected to reach billions of dollars. Digital Ally's position within this TAM is relatively small compared to industry leaders like Axon. It needs to improve its visibility and innovation to gain market share.
Upturn SWOT Analysis
Strengths
- Product diversification (in-car, body-worn, healthcare)
- Established presence in the law enforcement market
- Ability to tailor solutions to specific customer needs
Weaknesses
- Smaller market share compared to major competitors
- Inconsistent profitability
- Limited financial resources for R&D and marketing
Opportunities
- Growing demand for body-worn cameras and in-car video systems
- Expansion into new markets and verticals (e.g., healthcare)
- Partnerships with technology providers
Threats
- Intense competition from larger companies with greater resources
- Changing regulations and data privacy concerns
- Technological advancements that could render existing products obsolete
Competitors and Market Share
Key Competitors
- Axon Enterprise (AXON)
- Motorola Solutions (MSI)
- WatchGuard Video (private)
Competitive Landscape
Digital Ally faces significant competition from larger companies with greater financial resources and established market presence. It needs to differentiate itself through innovation, customer service, or niche market targeting.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Growth has been inconsistent, with periods of rapid expansion followed by declines in revenue.
Future Projections: Future projections are uncertain and dependent on successful product development, market penetration, and overall industry trends.
Recent Initiatives: Recent initiatives include the expansion of its product line into healthcare and the pursuit of government contracts.
Summary
Digital Ally is a small player in the body-worn camera and in-car video market, facing significant competition from larger, well-established companies. While the company has diversified its product line and entered new markets like healthcare, its inconsistent profitability and limited resources pose challenges. To succeed, Digital Ally needs to focus on innovation, strategic partnerships, and effective market penetration. Recent initiatives like government contracts need to be pursued for growth.
Similar Companies
- AXON
- MSI
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. The data provided is based on available information and may not be entirely accurate. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Digital Ally Inc
Exchange NASDAQ | Headquaters Lenexa, KS, United States | ||
IPO Launch date 2007-05-16 | Chairman, President & CEO Mr. Stanton E. Ross | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 170 | Website https://www.digitalallyinc.com |
Full time employees 170 | Website https://www.digitalallyinc.com | ||
Digital Ally, Inc. produces and sells digital video imaging, storage, and disinfectant and related safety products for use in law enforcement, security, and commercial applications in the United States. It operates through three segments: Video Solutions, Revenue Cycle Management, and Entertainment. The company offers in-car digital video mirror systems for law enforcement; in-car digital video event recorder systems for commercial fleets; a suite of data management web-based tools to assist fleet managers in the organization, archival, and management of videos and telematics information; body-worn digital video systems for law enforcement and private security; and VuLink ecosystem that provides intuitive auto-activation functionality as well as coordination between multiple recording devices. It also provides EVO Web, a web-based software that enables police departments and security agencies to manage digital video evidence quickly and easily; FleetVU Manager, a web-based software for commercial fleet tracking and monitoring; ThermoVu, a non-contact temperature-screening instrument that measures temperature through the wrist and controls entry to facilities when temperature measurements exceed pre-determined parameters; and Shield disinfectants and cleansers, as well as other personal protective equipment and supplies, such as masks, gloves, disposable wipes, and electrostatic sprayer to health care workers and other consumers. In addition, the company offers working capital and back-office services, including insurance and benefit verification, medical treatment documentation and coding, and collections to healthcare organizations; and operates TicketSmarter.com, an online ticketing marketplace for ticket sales, partnerships, and ticket resale services for live events, including concerts, sporting events, theatres, and performing arts. Digital Ally, Inc. was founded in 2004 and is headquartered in Lenexa, Kansas.
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