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Dropbox Inc (DBX)



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Upturn Advisory Summary
04/01/2025: DBX (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -15.44% | Avg. Invested days 48 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.97B USD | Price to earnings Ratio 19.41 | 1Y Target Price 28.1 |
Price to earnings Ratio 19.41 | 1Y Target Price 28.1 | ||
Volume (30-day avg) 5311487 | Beta 0.77 | 52 Weeks Range 20.68 - 33.33 | Updated Date 04/1/2025 |
52 Weeks Range 20.68 - 33.33 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.4 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 17.75% | Operating Margin (TTM) 21.01% |
Management Effectiveness
Return on Assets (TTM) 10.57% | Return on Equity (TTM) 16.83% |
Valuation
Trailing PE 19.41 | Forward PE 10.7 | Enterprise Value 9375414929 | Price to Sales(TTM) 3.13 |
Enterprise Value 9375414929 | Price to Sales(TTM) 3.13 | ||
Enterprise Value to Revenue 3.68 | Enterprise Value to EBITDA 15.03 | Shares Outstanding 216415008 | Shares Floating 213247047 |
Shares Outstanding 216415008 | Shares Floating 213247047 | ||
Percent Insiders 4.99 | Percent Institutions 107.94 |
Analyst Ratings
Rating 3.09 | Target Price 28.62 | Buy 1 | Strong Buy 1 |
Buy 1 | Strong Buy 1 | ||
Hold 7 | Sell 2 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Dropbox Inc

Company Overview
History and Background
Dropbox Inc. was founded in 2007 by Drew Houston and Arash Ferdowsi. It began as a solution to the founders' own frustration with carrying USB drives. Dropbox quickly gained popularity and became a leading cloud storage provider.
Core Business Areas
- Individual Plans: Offers cloud storage and file sharing solutions for individual users, including features like file recovery, password management, and integrations with other apps.
- Team and Business Plans: Provides cloud storage, collaboration, and productivity tools for teams and businesses, with features like team folders, admin controls, and advanced security features.
- Dropbox Sign: Electronic signature platform, formerly known as HelloSign, that integrates with the Dropbox ecosystem.
Leadership and Structure
Drew Houston serves as the CEO and co-founder. The organizational structure is typical of a technology company, with departments for engineering, product, marketing, sales, and finance.
Top Products and Market Share
Key Offerings
- Dropbox Basic: Free cloud storage plan with limited storage space (2GB) and basic features. Primary competitors are Google Drive and Microsoft OneDrive. Market share and revenue data not publicly broken out for specific free offerings.
- Dropbox Plus: Paid subscription plan for individuals with more storage space (2TB) and additional features. Competitors: Google One, Microsoft OneDrive. Data on user numbers is not readily available. Exact revenue breakdowns not disclosed but contributes substantially to total subscription revenue.
- Dropbox Business: Paid subscription plan for teams with increased storage, collaboration tools, and security features. Competitors: Box, Microsoft OneDrive for Business, Google Workspace. Revenue represents a substantial portion of Dropbox's overall revenue. Market share data not specified.
- Dropbox Sign: A secure and efficient eSignature solution that integrates seamlessly with Dropbox file storage, streamlining contract workflows. Competitors include DocuSign and Adobe Sign. Data on user numbers is not readily available. Exact revenue breakdowns not disclosed but contributes to total subscription revenue.
Market Dynamics
Industry Overview
The cloud storage and collaboration market is competitive and growing, driven by the increasing adoption of remote work and the need for secure file sharing and storage solutions.
Positioning
Dropbox is positioned as a user-friendly and reliable cloud storage provider with a focus on simplicity and seamless integration across devices.
Total Addressable Market (TAM)
The global cloud storage market is projected to reach hundreds of billions of dollars. Dropbox is positioned to capture a significant portion of this TAM by focusing on its core strengths and expanding into adjacent markets like e-signatures and document workflow.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- User-friendly interface
- Seamless integration across devices
- Focus on simplicity and reliability
- Established customer base
Weaknesses
- Limited storage space in free plan
- Higher pricing compared to some competitors
- Reliance on subscription revenue
- Slower pace of innovation relative to larger competitors.
Opportunities
- Expansion into new markets and industries
- Integration with other productivity tools
- Development of new features and services
- Acquisition of complementary technologies
- Growth in remote work and cloud adoption
Threats
- Intense competition from larger tech companies
- Price wars and commoditization of cloud storage
- Data security and privacy concerns
- Economic downturns and reduced IT spending
- Changes in technology and user preferences
Competitors and Market Share
Key Competitors
- GOOGL
- MSFT
- BOX
- ADBE
Competitive Landscape
Dropbox offers a streamlined, user-friendly experience. However, Google and Microsoft have the advantage of integrating cloud storage with their existing ecosystems, such as Google Workspace and Microsoft 365. Box focuses more on enterprise-level solutions. Adobe competes directly with Dropbox Sign.
Major Acquisitions
HelloSign
- Year: 2019
- Acquisition Price (USD millions): 230
- Strategic Rationale: To integrate electronic signature capabilities into the Dropbox platform and expand into the document workflow market.
Growth Trajectory and Initiatives
Historical Growth: Dropbox has experienced steady growth in revenue and user base over the past years. Growth has been fueled by the increasing adoption of cloud storage and collaboration tools.
Future Projections: Analyst estimates for future growth vary, but generally project continued growth in revenue and profitability, driven by expansion into new markets and the development of new features.
Recent Initiatives: Recent initiatives include the launch of new features for Dropbox Business, increased focus on integrations with other productivity tools, and the expansion of its sales and marketing efforts.
Summary
Dropbox is a well-established cloud storage provider with a strong brand and user base. Its user-friendly interface and seamless integration across devices are key strengths. However, it faces intense competition from larger companies with broader ecosystems. Expanding into new markets and developing innovative features will be crucial for continued growth.
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Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Market research reports (e.g., Gartner, Forrester)
- Analyst reports
- Company website and press releases
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dropbox Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2018-03-23 | Co-Founder, Interim President, CEO & Chairman Mr. Andrew W. Houston | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 2204 | Website https://www.dropbox.com |
Full time employees 2204 | Website https://www.dropbox.com |
Dropbox, Inc. provides a content collaboration platform worldwide. The company's platform allows individuals, families, teams, and organizations to collaborate and sign up for free through its website or app, as well as upgrade to a paid subscription plan for premium features. The company serves customers in professional services, technology, media, education, industrial, consumer and retail, and financial services industries. The company was formerly known as Evenflow, Inc. and changed its name to Dropbox, Inc. in October 2009. Dropbox, Inc. was incorporated in 2007 and is based in San Francisco, California.
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