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Dallasnews Corp (DALN)



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Upturn Advisory Summary
04/01/2025: DALN (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -26.68% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 24.74M USD | Price to earnings Ratio 228 | 1Y Target Price 3 |
Price to earnings Ratio 228 | 1Y Target Price 3 | ||
Volume (30-day avg) 48353 | Beta 0.57 | 52 Weeks Range 2.98 - 7.86 | Updated Date 03/31/2025 |
52 Weeks Range 2.98 - 7.86 | Updated Date 03/31/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-04 | When Before Market | Estimate - | Actual 0.7419 |
Profitability
Profit Margin 0.1% | Operating Margin (TTM) 8.09% |
Management Effectiveness
Return on Assets (TTM) -1.37% | Return on Equity (TTM) 2.68% |
Valuation
Trailing PE 228 | Forward PE - | Enterprise Value 32941702 | Price to Sales(TTM) 0.2 |
Enterprise Value 32941702 | Price to Sales(TTM) 0.2 | ||
Enterprise Value to Revenue 0.26 | Enterprise Value to EBITDA -7.46 | Shares Outstanding 4739010 | Shares Floating 4289539 |
Shares Outstanding 4739010 | Shares Floating 4289539 | ||
Percent Insiders 15.73 | Percent Institutions 32.75 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Dallasnews Corp

Company Overview
History and Background
DallasNews Corporation (DNCO) traces its roots back to 1842 with the Galveston News. In 1885, the company moved to Dallas and began publishing The Dallas Morning News. Over time, it expanded its media holdings and diversified its business operations.
Core Business Areas
- Publishing: The company's primary business is publishing The Dallas Morning News, a major daily newspaper in the Dallas-Fort Worth area. This includes news content, advertising, and digital subscriptions.
- Printing and Distribution: DallasNews Corp. provides printing and distribution services for its own publications as well as other newspapers and commercial clients.
- Marketing Solutions: The company offers digital marketing services to businesses through its Speakeasy division.
Leadership and Structure
Grant Moise serves as the Publisher and President of The Dallas Morning News and CEO of DallasNews Corporation. The organizational structure consists of departments focused on editorial, advertising, circulation, production, and digital operations, overseen by senior management.
Top Products and Market Share
Key Offerings
- The Dallas Morning News (Print and Digital): Flagship newspaper providing local, national, and international news, sports, business, and lifestyle content. Market share data is difficult to pinpoint exactly due to industry-wide shifts, but it remains a dominant player in the Dallas-Fort Worth market. Competitors include The Fort Worth Star-Telegram (owned by McClatchy), local TV news outlets, and various digital news providers.
- Speakeasy (Digital Marketing Services): Offers digital marketing solutions to businesses, including SEO, social media management, and online advertising. Competitors include local marketing agencies, national digital marketing firms (e.g., Wpromote), and freelancers.
- Printing and Distribution Services: Commercial printing and distribution services for newspapers, magazines, and other publications. Competitors include other regional printing companies like Texas Offset.
Market Dynamics
Industry Overview
The newspaper industry is facing significant challenges due to declining print advertising revenue and the rise of digital media. Companies are adapting by focusing on digital subscriptions, diversifying revenue streams, and reducing costs.
Positioning
DallasNews Corp. is a leading media company in North Texas, positioned as a provider of local news and information. It maintains a competitive advantage through its established brand reputation and extensive reach within the Dallas-Fort Worth area.
Total Addressable Market (TAM)
The TAM includes the broader North Texas advertising market, digital marketing services, and newspaper subscription market which has been estimated to be billions annually. DallasNews Corp's position within this market has been declining slightly.
Upturn SWOT Analysis
Strengths
- Established Brand Reputation
- Dominant Market Position in Dallas-Fort Worth
- Extensive Local News Coverage
- Diversified Revenue Streams (Publishing, Marketing, Printing)
- Strong Digital Presence
Weaknesses
- Declining Print Advertising Revenue
- Reliance on Local Market
- Legacy Cost Structure
- Susceptibility to Economic Downturns
- Digital Transformation Challenges
Opportunities
- Growth in Digital Subscriptions
- Expansion of Digital Marketing Services
- Strategic Acquisitions of Local Media Assets
- Development of New Revenue Streams (e.g., Events)
- Partnerships with Other Media Companies
Threats
- Competition from Digital News Providers
- Decline in Print Circulation
- Economic Recession
- Changes in Consumer Media Consumption Habits
- Increased Operating Costs (e.g., Newsprint)
Competitors and Market Share
Key Competitors
- MCHL
- GCI
- NYT
Competitive Landscape
DallasNews Corp competes with other media companies, digital news providers, and marketing agencies. Its advantage lies in local news coverage and strong brand reputation in Dallas-Fort Worth. Disadvantages include dependency on print revenue and reliance on local markets.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been weak, reflecting the challenges facing the newspaper industry.
Future Projections: Analyst estimates vary, but general projections suggest modest revenue growth in digital subscriptions and digital marketing services, offset by declines in print revenue.
Recent Initiatives: Recent initiatives include investments in digital platforms, expansion of marketing services, and cost-cutting measures.
Summary
DallasNews Corp faces significant headwinds due to the decline in print advertising and circulation. While its digital marketing services and efforts to boost digital subscriptions provide some growth opportunities, overall market conditions remain challenging. The company must focus on cost management, innovation, and revenue diversification to maintain its competitive position. Maintaining a strong local position is important to increase revenue.
Similar Companies
- MCHL
- GCI
- NYT
- CMCSA
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Industry Reports
- Market Data Providers
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. Financial data is subject to change, and investment decisions should be made after consulting a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dallasnews Corp
Exchange NASDAQ | Headquaters Dallas, TX, United States | ||
IPO Launch date 2008-01-23 | CEO - | ||
Sector Communication Services | Industry Publishing | Full time employees 526 | |
Full time employees 526 |
DallasNews Corporation, together with its subsidiaries, publishes and sells newspapers in Texas. The company operates The Dallas Morning News, a newspaper; dallasnews.com a digital platform; The News, a metropolitan newspaper; and Al Dia, an online Spanish-language newspapers. It also offers digital advertising and marketing services, such as strategic marketing services, consulting, branding, paid media strategy and management, creative services, search optimization, direct mail, and sale of promotional materials, as well as provides multi-channel marketing solutions through subscription sales of the company's cloud-based software. In addition, the company offers commercial printing, distribution, and shared mail packaging services; and operates Medium Giant, a full-service marketing agency. The company was formerly known as A.H. Belo Corporation and changed its name to DallasNews Corporation in June 2021. DallasNews Corporation was founded in 1842 and is headquartered in Dallas, Texas.
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