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Sprinklr Inc (CXM)



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Upturn Advisory Summary
04/01/2025: CXM (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -58.89% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.18B USD | Price to earnings Ratio 19.36 | 1Y Target Price 10.54 |
Price to earnings Ratio 19.36 | 1Y Target Price 10.54 | ||
Volume (30-day avg) 2046170 | Beta 0.8 | 52 Weeks Range 6.91 - 12.86 | Updated Date 04/2/2025 |
52 Weeks Range 6.91 - 12.86 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.44 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-12 | When - | Estimate 0.0709 | Actual 0.1 |
Profitability
Profit Margin 15.27% | Operating Margin (TTM) 5.07% |
Management Effectiveness
Return on Assets (TTM) 1.39% | Return on Equity (TTM) 18.83% |
Valuation
Trailing PE 19.36 | Forward PE 22.42 | Enterprise Value 1745397991 | Price to Sales(TTM) 2.74 |
Enterprise Value 1745397991 | Price to Sales(TTM) 2.74 | ||
Enterprise Value to Revenue 2.19 | Enterprise Value to EBITDA 40.92 | Shares Outstanding 139788000 | Shares Floating 111927263 |
Shares Outstanding 139788000 | Shares Floating 111927263 | ||
Percent Insiders 7.27 | Percent Institutions 92.39 |
Analyst Ratings
Rating 3.29 | Target Price 10.21 | Buy 1 | Strong Buy 3 |
Buy 1 | Strong Buy 3 | ||
Hold 8 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Sprinklr Inc
Company Overview
History and Background
Sprinklr Inc. was founded in 2009 by Ragy Thomas. It began as a social media management platform and has evolved into a unified customer experience management (Unified-CXM) platform.
Core Business Areas
- Unified Customer Experience Management (Unified-CXM) Platform: Sprinklr's core offering is its Unified-CXM platform, which integrates various customer-facing functions like social media management, marketing, advertising, research, and customer care into a single platform.
- Sprinklr Service: A comprehensive suite of tools for customer service, including case management, live chat, and AI-powered agent assistance.
- Sprinklr Marketing: Tools for marketing campaign management, content creation, and social advertising, providing a unified view of customer interactions.
- Sprinklr Social: Enables brands to manage their social media presence, engage with customers, and monitor brand sentiment across various social channels.
- Sprinklr Insights: Provides advanced analytics and reporting capabilities to help brands understand customer behavior and measure the impact of their CXM efforts.
Leadership and Structure
Ragy Thomas is the founder and CEO. Sprinklr has a typical corporate structure with departments like Sales, Marketing, Engineering, and Customer Success. The board of directors includes experienced technology and business leaders.
Top Products and Market Share
Key Offerings
- Unified-CXM Platform: Sprinklr's core Unified-CXM platform integrates social media management, marketing, advertising, research, and customer care. Competitors include Adobe (ADBE), Salesforce (CRM), and Qualtrics (XM).
- Sprinklr Service: Provides comprehensive customer service tools. Market share data is not readily available as it is bundled within the larger CXM market. Competitors include Zendesk (ZEN), ServiceNow (NOW), and Salesforce (CRM).
- Sprinklr Marketing: A suite of marketing campaign management and social advertising tools. Revenue data is bundled within the overall platform revenue. Competitors include Adobe (ADBE) and Salesforce (CRM).
Market Dynamics
Industry Overview
The customer experience management (CXM) market is growing rapidly, driven by the increasing importance of customer satisfaction and loyalty. Cloud-based solutions are becoming increasingly popular, and AI is playing a larger role in CXM.
Positioning
Sprinklr positions itself as a leader in the Unified-CXM space, differentiating itself through its comprehensive platform and its focus on enterprise customers. Its competitive advantage lies in its integrated approach and its ability to handle large volumes of data.
Total Addressable Market (TAM)
The CXM market is estimated to be in the tens of billions of dollars. Sprinklr is positioned to capture a significant portion of this market with its unified platform, targeting large enterprises needing comprehensive solutions.
Upturn SWOT Analysis
Strengths
- Unified-CXM platform
- Strong enterprise focus
- Comprehensive suite of tools
- AI-powered capabilities
- Scalable architecture
Weaknesses
- High cost of implementation
- Complexity of the platform
- Limited brand awareness compared to larger competitors
- Dependence on enterprise clients
- Profitability concerns
Opportunities
- Expanding into new markets
- Integrating new technologies like generative AI
- Acquiring smaller companies to expand product offerings
- Partnerships with other technology providers
- Increasing demand for unified CXM solutions
Threats
- Competition from larger players like Adobe and Salesforce
- Economic downturn affecting IT spending
- Rapid technological changes
- Data privacy and security concerns
- Changing customer expectations
Competitors and Market Share
Key Competitors
- ADBE
- CRM
- ZEN
- NOW
Competitive Landscape
Sprinklr faces intense competition from larger, more established players like Adobe and Salesforce. Its advantages lie in its unified platform and focus on enterprise customers, but it needs to continue to innovate and expand its market presence.
Major Acquisitions
Nanigans
- Year: 2019
- Acquisition Price (USD millions): 95
- Strategic Rationale: Expanded Sprinklr's advertising capabilities and integrated ad tech expertise.
Growth Trajectory and Initiatives
Historical Growth: Sprinklr has experienced growth in revenue, driven by the increasing adoption of its Unified-CXM platform.
Future Projections: Analyst estimates vary, but generally project continued growth in revenue. This depends on market conditions, product innovation, and competitive factors.
Recent Initiatives: Recent initiatives include expanding AI capabilities, integrating with new data sources, and focusing on specific industry verticals.
Summary
Sprinklr is a key player in the growing Unified-CXM market with a competitive platform and a focus on enterprise clients. While they offer a comprehensive solution, their profitability and brand awareness need improvement. Competition from larger companies and rapid tech changes remain crucial factors that Sprinklr needs to watch out for. Continuous innovation and market expansion are essential for Sprinklr's future success.
Similar Companies

ADBE

Adobe Systems Incorporated



ADBE

Adobe Systems Incorporated

CRM

Salesforce.com Inc



CRM

Salesforce.com Inc

NOW

ServiceNow Inc



NOW

ServiceNow Inc
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Analyst Reports
- Press Releases
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. It is not financial advice, and investors should conduct their own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sprinklr Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2021-06-23 | Founder, Advisor to the CEO & Chairman Mr. Ragy Thomas | ||
Sector Technology | Industry Software - Application | Full time employees 3589 | Website https://www.sprinklr.com |
Full time employees 3589 | Website https://www.sprinklr.com |
Sprinklr, Inc. provides enterprise cloud software products worldwide. The company operates Unified Customer Experience Management platform, a software that enables customer-facing teams to collaborate across internal silos, communicate across digital channels, and leverages AI to deliver customer experiences. Its products include Sprinklr Service, a suite of artificial intelligence (AI) based products and solutions that unifies customer service across voice, digital, and social channels; Sprinklr Social, a suite of AI-powered products and solutions that unifies social media publishing, engagement, and analytics across various channels; Sprinklr Insights, a suite of AI-based products and solutions that delivers consumer intelligence and helps to manage customer feedback; and Sprinklr Marketing, a suite of AI-based products and solutions that unifies content production and content lifecycle management with paid campaigns across various channels. The company also provides professional, implementation, managed, training, and consultancy services. Sprinklr, Inc. was founded in 2009 and is headquartered in New York, New York.
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