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Upturn AI SWOT - About
CREX 
Creative Realities Inc (CREX)
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Upturn Advisory Summary
04/01/2025: CREX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit 14.28% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 20.37M USD | Price to earnings Ratio - | 1Y Target Price 6.62 |
Price to earnings Ratio - | 1Y Target Price 6.62 | ||
Volume (30-day avg) 54758 | Beta 3.4 | 52 Weeks Range 1.67 - 5.20 | Updated Date 04/2/2025 |
52 Weeks Range 1.67 - 5.20 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-19 | When Before Market | Estimate -0.11 | Actual -0.27 |
Profitability
Profit Margin -6.9% | Operating Margin (TTM) -6.48% |
Management Effectiveness
Return on Assets (TTM) 0.86% | Return on Equity (TTM) -12.92% |
Valuation
Trailing PE - | Forward PE 19.72 | Enterprise Value 33185985 | Price to Sales(TTM) 0.4 |
Enterprise Value 33185985 | Price to Sales(TTM) 0.4 | ||
Enterprise Value to Revenue 0.65 | Enterprise Value to EBITDA 13.54 | Shares Outstanding 10446700 | Shares Floating 7489210 |
Shares Outstanding 10446700 | Shares Floating 7489210 | ||
Percent Insiders 11.63 | Percent Institutions 36.64 |
Analyst Ratings
Rating 4.75 | Target Price 7.5 | Buy 1 | Strong Buy 3 |
Buy 1 | Strong Buy 3 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Creative Realities Inc
Company Overview
History and Background
Creative Realities, Inc. was founded in 2003. It focuses on providing digital signage solutions. The company has grown through acquisitions and organic expansion to offer comprehensive services.
Core Business Areas
- Digital Signage Solutions: Provides end-to-end digital signage solutions, including hardware, software, content creation, and installation services. Focuses on creating immersive digital experiences for retail, entertainment and other sectors.
- Interactive Technologies: Offers interactive kiosks, touch screen displays, and other interactive technologies to enhance customer engagement and provide data collection capabilities.
- Managed Services: Provides ongoing support and maintenance services for digital signage networks, including content management, remote monitoring, and troubleshooting.
Leadership and Structure
Rick Mills serves as Chief Executive Officer. The company operates with a functional structure, with departments specializing in sales, marketing, operations, and technology.
Top Products and Market Share
Key Offerings
- DXP (Digital Experience Platform): A software platform that manages and delivers digital signage content across various screens and devices. Difficult to determine market share due to proprietary nature. Competitors include BrightSign, Stratacache and Navori.
- RMaaS (Retail Media as a Service): Solution focusing on digital advertising in the retail environment, connecting brands with shoppers at the point of sale. Competitors include Cooler Screens, Vistar Media and GSTV. Market share varies by retail segment and coverage area.
Market Dynamics
Industry Overview
The digital signage industry is growing, driven by increasing demand for engaging customer experiences, and data driven advertising. Key trends include greater adoption of cloud-based solutions, AI-powered content personalization, and interactive displays.
Positioning
Creative Realities positions itself as a full-service provider of digital signage solutions, catering to various industries. It emphasizes its ability to deliver customized solutions and managed services.
Total Addressable Market (TAM)
The digital signage market is estimated to reach several billion dollars globally. Creative Realities is positioned to capture a small but growing portion through its comprehensive service offerings and focus on custom solutions.
Upturn SWOT Analysis
Strengths
- End-to-end service offerings
- Customized solutions
- Experienced management team
- Strong client relationships
Weaknesses
- Relatively small market share compared to larger competitors
- Dependence on key client relationships
- Limited brand recognition
- Potential supply chain vulnerabilities
Opportunities
- Expanding into new geographic markets
- Developing new software and hardware solutions
- Acquiring complementary businesses
- Leveraging partnerships to broaden reach
Threats
- Increasing competition from established players
- Economic downturns impacting client spending
- Technological obsolescence
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- STRT
- LG Display
- Samsun Electronics (Pink sheet: SSNLF)
Competitive Landscape
Creative Realities faces competition from larger, more established players. Its competitive advantage lies in its ability to offer customized solutions and its focus on specific industry verticals. The company will need to continue innovating and expanding its reach to remain competitive.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Creative Realities has experienced moderate growth through acquisitions and organic expansion.
Future Projections: Future projections are dependent on market conditions and company-specific initiatives. Analyst estimates are not readily available.
Recent Initiatives: Recent initiatives include focusing on new revenue streams such as Retail Media as a Service (RMaaS) and expanding partnerships to reach new markets.
Summary
Creative Realities is a growing company in the digital signage solutions market. It offers comprehensive services and custom solutions, giving it a competitive advantage. However, it faces competition from larger companies and needs to continue innovating to maintain its market position. Focusing on profitability and strategic partnerships will be crucial for future success.
Similar Companies
LPL
LG Display Co Ltd
LPL
LG Display Co Ltd
STRT
Strattec Security Corporation
STRT
Strattec Security Corporation
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- SEC Filings (for financial data, when available)
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Creative Realities Inc
Exchange NASDAQ | Headquaters Louisville, KY, United States | ||
IPO Launch date 2013-05-31 | CEO & Chairman of the Board Mr. Richard C. Mills | ||
Sector Technology | Industry Software - Application | Full time employees 146 | Website https://www.cri.com |
Full time employees 146 | Website https://www.cri.com | ||
Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company provides digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. It also offers hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.
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