
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT
- About
Coupang LLC (CPNG)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
04/01/2025: CPNG (2-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -6.52% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 40.05B USD | Price to earnings Ratio 277.25 | 1Y Target Price 29.79 |
Price to earnings Ratio 277.25 | 1Y Target Price 29.79 | ||
Volume (30-day avg) 8617033 | Beta 1.1 | 52 Weeks Range 18.16 - 26.91 | Updated Date 04/2/2025 |
52 Weeks Range 18.16 - 26.91 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.51% | Operating Margin (TTM) 4.44% |
Management Effectiveness
Return on Assets (TTM) 2.45% | Return on Equity (TTM) 1.59% |
Valuation
Trailing PE 277.25 | Forward PE 16.67 | Enterprise Value 37891712927 | Price to Sales(TTM) 1.32 |
Enterprise Value 37891712927 | Price to Sales(TTM) 1.32 | ||
Enterprise Value to Revenue 1.25 | Enterprise Value to EBITDA 36.23 | Shares Outstanding 1647680000 | Shares Floating 1290472196 |
Shares Outstanding 1647680000 | Shares Floating 1290472196 | ||
Percent Insiders 0.82 | Percent Institutions 85.14 |
Analyst Ratings
Rating 4.24 | Target Price 28.78 | Buy 5 | Strong Buy 8 |
Buy 5 | Strong Buy 8 | ||
Hold 4 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Coupang LLC
Company Overview
History and Background
Coupang LLC was founded in 2010 by Bom Kim. Initially a daily deals website, it quickly evolved into an e-commerce platform, focusing on rapid delivery and a vast product selection. Significant milestones include the introduction of 'Rocket Delivery' and expansion into various verticals like food delivery and fintech. Coupang went public on the NYSE in March 2021.
Core Business Areas
- E-Commerce: Coupang's core business is its e-commerce platform, offering a wide range of products from various categories with a focus on fast delivery.
- Rocket Delivery: This is Coupang's signature rapid delivery service, promising same-day or next-day delivery for many items.
- Coupang Eats: A food delivery service competing with other major players in the South Korean market.
- Coupang Pay: A fintech platform providing payment and financial services to Coupang customers.
- Coupang Play: A streaming service that is included in a lot of Coupang's memberships.
Leadership and Structure
Bom Kim is the founder and CEO. The company operates with a typical corporate structure, including various executive leadership roles overseeing different business segments.
Top Products and Market Share
Key Offerings
- Description of Product 1, include any market share data or number of users or revenue from this product. Who are the competitors for this product:
- General Merchandise (E-commerce): Coupang's extensive product catalog spans various categories, attracting a broad customer base. Coupang is the largest e-commerce retailer in South Korea with roughly 25% market share. Competitors include Naver and Gmarket.
- Description of Product 2, include any market share data or number of users or revenue from this product. Who are the competitors for this product:
- Rocket Delivery: Rocket Delivery offers next-day and same-day delivery on millions of items. Competitors are logistic companies CJ Logistics and Hanjin, but they do not offer e-commerce platforms like Coupang. The service fuels Coupang's strong market share and customer loyalty.
- Coupang Eats: This food delivery service is in competition with Woowa Brothers' Baedal Minjok and Delivery Hero's Yogiyo in the South Korean market. Specific market share data for Coupang Eats varies, but it is considered a major player.
- Description of Product 2, include any market share data or number of users or revenue from this product. Who are the competitors for this product:
Market Dynamics
Industry Overview
The e-commerce industry in South Korea is highly competitive and rapidly growing, driven by high internet penetration and a strong consumer preference for online shopping.
Positioning
Coupang is the leading e-commerce player in South Korea, differentiating itself through its focus on speed, convenience, and a wide product selection. Their competitive advantages include logistics infrastructure and Rocket Delivery services.
Total Addressable Market (TAM)
The South Korean e-commerce market is estimated to reach over $200 billion in the coming years. Coupang is well-positioned to capture a significant portion of this market due to its established logistics network and growing customer base.
Upturn SWOT Analysis
Strengths
- Extensive logistics network
- Rapid delivery services (Rocket Delivery)
- Large and growing customer base
- Strong brand recognition in South Korea
- Technological Innovation
Weaknesses
- High operational costs due to logistics infrastructure
- Reliance on the South Korean market
- History of net losses
- Intense competition
Opportunities
- Expansion into new markets (e.g., Southeast Asia)
- Diversification of product and service offerings
- Further development of fintech services (Coupang Pay)
- Growth of the online grocery market
- AI and Machine Learning Integration to streamline process
Threats
- Increased competition from domestic and international players
- Changes in consumer spending habits
- Economic downturns
- Regulatory changes affecting e-commerce and delivery services
- Potential supply chain disruptions
Competitors and Market Share
Key Competitors
- AMZN
- BABA
- 005930.KS
Competitive Landscape
Coupang's advantages lie in its established logistics infrastructure and focus on the South Korean market. Disadvantages include its reliance on a single market and high operational costs. It's advantages against South Korean based competitors are its market cap and advanced infrastructure.
Major Acquisitions
Hypebeast
- Year: 2024
- Acquisition Price (USD millions): 80
- Strategic Rationale: Acquired luxury fashion e-commerce platform Hypebeast, which helps to expand the company's fashion portfolio and tap into the luxury and trendy markets.
Growth Trajectory and Initiatives
Historical Growth: Coupang has experienced rapid revenue growth driven by its e-commerce and delivery services.
Future Projections: Analysts project continued revenue growth but achieving sustained profitability remains a key challenge.
Recent Initiatives: Recent initiatives include expanding its product selection, investing in technology to improve delivery efficiency, and expanding Coupang Pay.
Summary
Coupang has a strong position in the South Korean e-commerce market and is experiencing revenue growth due to its rapid delivery services and logistics infrastructure. However, profitability remains a concern, and competition is fierce. It needs to focus on achieving sustained profitability through operational efficiencies and strategic expansion while navigating a competitive landscape.
Similar Companies

AMZN

Amazon.com Inc



AMZN

Amazon.com Inc

BABA

Alibaba Group Holding Ltd



BABA

Alibaba Group Holding Ltd

MELI

MercadoLibre Inc.



MELI

MercadoLibre Inc.

SHOP

Shopify Inc. Class A Subordinate Voting Shares



SHOP

Shopify Inc. Class A Subordinate Voting Shares
Sources and Disclaimers
Data Sources:
- Company reports
- Market research reports
- Analyst estimates
- Various Financial News outlets
- Official Company Website
Disclaimers:
This analysis is based on publicly available information and analyst estimates, which are subject to change. The AI-based rating is an estimate and should not be the only factor in investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Coupang LLC
Exchange NYSE | Headquaters Seattle, WA, United States | ||
IPO Launch date 2021-03-11 | Founder, CEO & Chairman Mr. Bom Suk Kim | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 95000 | Website https://www.aboutcoupang.com |
Full time employees 95000 | Website https://www.aboutcoupang.com |
Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products. The Developing Offerings segment offers Coupang Eats, a restaurant ordering and delivery service; Coupang Play, an online content streaming service; fintech activities; and Farfetch, a luxury fashion marketplace. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.