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COFS logo COFS
Upturn stock ratingUpturn stock rating
COFS logo

ChoiceOne Financial Services Inc (COFS)

Upturn stock ratingUpturn stock rating
$28.38
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

04/01/2025: COFS (3-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

ratingratingratingratingrating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

AI Based Fundamental Rating

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Above Average Performance

These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.

Analysis of Past Performance

Type Stock
Historic Profit 70%
Avg. Invested days 73
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 4.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 04/01/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 427.07M USD
Price to earnings Ratio 8.74
1Y Target Price 33
Price to earnings Ratio 8.74
1Y Target Price 33
Volume (30-day avg) 53693
Beta 0.74
52 Weeks Range 20.74 - 37.49
Updated Date 04/2/2025
52 Weeks Range 20.74 - 37.49
Updated Date 04/2/2025
Dividends yield (FY) 3.95%
Basic EPS (TTM) 3.25

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 29.33%
Operating Margin (TTM) 37.65%

Management Effectiveness

Return on Assets (TTM) 1.01%
Return on Equity (TTM) 11.72%

Valuation

Trailing PE 8.74
Forward PE 7.79
Enterprise Value 345507104
Price to Sales(TTM) 4.69
Enterprise Value 345507104
Price to Sales(TTM) 4.69
Enterprise Value to Revenue 6.9
Enterprise Value to EBITDA -
Shares Outstanding 15037600
Shares Floating 7344806
Shares Outstanding 15037600
Shares Floating 7344806
Percent Insiders 5.09
Percent Institutions 22.24

Analyst Ratings

Rating 5
Target Price 41
Buy -
Strong Buy 1
Buy -
Strong Buy 1
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

ChoiceOne Financial Services Inc

stock logo

Company Overview

overview logo History and Background

ChoiceOne Financial Services Inc. was founded in 1898 as Sparta State Bank in Sparta, Michigan. Through acquisitions and organic growth, it has evolved into a multi-bank holding company serving communities across West Michigan.

business area logo Core Business Areas

  • Community Banking: Provides traditional banking services to individuals and businesses, including checking and savings accounts, loans, and mortgages.
  • Commercial Lending: Offers a range of commercial lending products to businesses, including term loans, lines of credit, and commercial real estate financing.
  • Wealth Management: Provides wealth management and investment advisory services to individuals and families.

leadership logo Leadership and Structure

ChoiceOne Financial Services Inc. is led by CEO Michael J. Burke Jr. The organizational structure includes various departments such as lending, retail banking, finance, and compliance, overseen by a board of directors.

Top Products and Market Share

overview logo Key Offerings

  • Commercial Loans: Provide financing for business operations, equipment, and expansion. Market share data is unavailable. Competitors include larger regional banks and credit unions.
  • Mortgage Loans: Offer financing for residential properties. Market share data is unavailable. Competitors include national mortgage lenders and local banks.
  • Deposit Accounts: Offer a variety of checking, savings, and money market options. Market share data is unavailable. Competitors include larger regional banks and credit unions.

Market Dynamics

industry overview logo Industry Overview

The banking industry is undergoing significant changes due to technological advancements, increasing regulatory scrutiny, and shifting consumer preferences. Consolidation is also a key trend.

Positioning

ChoiceOne Financial Services Inc. positions itself as a community-focused bank, emphasizing personalized service and local decision-making. Its competitive advantages include strong customer relationships and local market knowledge.

Total Addressable Market (TAM)

The TAM is the total value of banking services in West Michigan. ChoiceOne Financial Services Inc. is positioned to capture a portion of this market through its community banking model. Precise TAM estimate is not publicly available.

Upturn SWOT Analysis

Strengths

  • Strong community relationships
  • Local market knowledge
  • Experienced management team
  • Solid financial performance
  • Customer focused

Weaknesses

  • Smaller scale compared to larger regional banks
  • Limited geographic diversification
  • Dependence on local economy
  • Lower technological investment than larger banks

Opportunities

  • Expansion into new markets
  • Increased adoption of digital banking services
  • Acquisition of smaller community banks
  • Growing demand for wealth management services

Threats

  • Increased competition from larger banks and credit unions
  • Economic downturn
  • Rising interest rates
  • Cybersecurity threats
  • Regulatory changes

Competitors and Market Share

competitor logo Key Competitors

  • FCNCA
  • TCBI
  • BOKF

Competitive Landscape

ChoiceOne Financial Services Inc. faces competition from larger regional banks and smaller community banks. Its advantage lies in personalized service, while larger banks offer a wider range of products and services.

Major Acquisitions

Lakestone Bank & Trust

  • Year: 2019
  • Acquisition Price (USD millions): 57
  • Strategic Rationale: Expanded market presence in Southeast Michigan and increased assets.

Growth Trajectory and Initiatives

Historical Growth: ChoiceOne Financial Services Inc. has grown through a combination of organic growth and acquisitions.

Future Projections: Future growth projections depend on various factors, including economic conditions, interest rates, and competition. Analyst estimates vary.

Recent Initiatives: Recent initiatives include expanding digital banking services and strategic acquisitions.

Summary

ChoiceOne Financial Services Inc. is a community-focused bank that has grown through acquisitions and organic expansion. Its strengths lie in strong customer relationships and local market knowledge. Challenges include competition from larger banks and the need to adapt to technological changes. Careful monitoring of economic conditions and strategic initiatives will be critical for future success.

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FCNCAratingrating

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Sources and Disclaimers

Data Sources:

  • Company filings
  • Financial news articles
  • Industry reports

Disclaimers:

This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About ChoiceOne Financial Services Inc

Exchange NASDAQ
Headquaters Sparta, MI, United States
IPO Launch date 2001-12-31
CEO & Director Mr. Kelly J. Potes CFP
Sector Financial Services
Industry Banks - Regional
Full time employees 336
Full time employees 336

ChoiceOne Financial Services, Inc. operates as the bank holding company for ChoiceOne Bank that provides banking services in Michigan. The company offers time, savings, and demand deposits, safe deposit, and automated transaction machine services. It also provides commercial lending products, such as business, industry, agricultural, construction, inventory, and real estate loans; and consumer loans comprising direct and indirect loans to consumers and purchasers of residential and real properties. In addition, the company offers sells insurance policies, such as life and health for commercial and consumer clients; and alternative investment products, which include annuities and mutual funds through a registered broker, as well as owns intellectual property for a fintech product. Further, it provides trust and wealth management services. ChoiceOne Financial Services, Inc. was founded in 1898 and is headquartered in Sparta, Michigan.

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