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ChoiceOne Financial Services Inc (COFS)



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Upturn Advisory Summary
04/01/2025: COFS (3-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 70% | Avg. Invested days 73 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 427.07M USD | Price to earnings Ratio 8.74 | 1Y Target Price 33 |
Price to earnings Ratio 8.74 | 1Y Target Price 33 | ||
Volume (30-day avg) 53693 | Beta 0.74 | 52 Weeks Range 20.74 - 37.49 | Updated Date 04/2/2025 |
52 Weeks Range 20.74 - 37.49 | Updated Date 04/2/2025 | ||
Dividends yield (FY) 3.95% | Basic EPS (TTM) 3.25 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 29.33% | Operating Margin (TTM) 37.65% |
Management Effectiveness
Return on Assets (TTM) 1.01% | Return on Equity (TTM) 11.72% |
Valuation
Trailing PE 8.74 | Forward PE 7.79 | Enterprise Value 345507104 | Price to Sales(TTM) 4.69 |
Enterprise Value 345507104 | Price to Sales(TTM) 4.69 | ||
Enterprise Value to Revenue 6.9 | Enterprise Value to EBITDA - | Shares Outstanding 15037600 | Shares Floating 7344806 |
Shares Outstanding 15037600 | Shares Floating 7344806 | ||
Percent Insiders 5.09 | Percent Institutions 22.24 |
Analyst Ratings
Rating 5 | Target Price 41 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
ChoiceOne Financial Services Inc

Company Overview
History and Background
ChoiceOne Financial Services Inc. was founded in 1898 as Sparta State Bank in Sparta, Michigan. Through acquisitions and organic growth, it has evolved into a multi-bank holding company serving communities across West Michigan.
Core Business Areas
- Community Banking: Provides traditional banking services to individuals and businesses, including checking and savings accounts, loans, and mortgages.
- Commercial Lending: Offers a range of commercial lending products to businesses, including term loans, lines of credit, and commercial real estate financing.
- Wealth Management: Provides wealth management and investment advisory services to individuals and families.
Leadership and Structure
ChoiceOne Financial Services Inc. is led by CEO Michael J. Burke Jr. The organizational structure includes various departments such as lending, retail banking, finance, and compliance, overseen by a board of directors.
Top Products and Market Share
Key Offerings
- Commercial Loans: Provide financing for business operations, equipment, and expansion. Market share data is unavailable. Competitors include larger regional banks and credit unions.
- Mortgage Loans: Offer financing for residential properties. Market share data is unavailable. Competitors include national mortgage lenders and local banks.
- Deposit Accounts: Offer a variety of checking, savings, and money market options. Market share data is unavailable. Competitors include larger regional banks and credit unions.
Market Dynamics
Industry Overview
The banking industry is undergoing significant changes due to technological advancements, increasing regulatory scrutiny, and shifting consumer preferences. Consolidation is also a key trend.
Positioning
ChoiceOne Financial Services Inc. positions itself as a community-focused bank, emphasizing personalized service and local decision-making. Its competitive advantages include strong customer relationships and local market knowledge.
Total Addressable Market (TAM)
The TAM is the total value of banking services in West Michigan. ChoiceOne Financial Services Inc. is positioned to capture a portion of this market through its community banking model. Precise TAM estimate is not publicly available.
Upturn SWOT Analysis
Strengths
- Strong community relationships
- Local market knowledge
- Experienced management team
- Solid financial performance
- Customer focused
Weaknesses
- Smaller scale compared to larger regional banks
- Limited geographic diversification
- Dependence on local economy
- Lower technological investment than larger banks
Opportunities
- Expansion into new markets
- Increased adoption of digital banking services
- Acquisition of smaller community banks
- Growing demand for wealth management services
Threats
- Increased competition from larger banks and credit unions
- Economic downturn
- Rising interest rates
- Cybersecurity threats
- Regulatory changes
Competitors and Market Share
Key Competitors
- FCNCA
- TCBI
- BOKF
Competitive Landscape
ChoiceOne Financial Services Inc. faces competition from larger regional banks and smaller community banks. Its advantage lies in personalized service, while larger banks offer a wider range of products and services.
Major Acquisitions
Lakestone Bank & Trust
- Year: 2019
- Acquisition Price (USD millions): 57
- Strategic Rationale: Expanded market presence in Southeast Michigan and increased assets.
Growth Trajectory and Initiatives
Historical Growth: ChoiceOne Financial Services Inc. has grown through a combination of organic growth and acquisitions.
Future Projections: Future growth projections depend on various factors, including economic conditions, interest rates, and competition. Analyst estimates vary.
Recent Initiatives: Recent initiatives include expanding digital banking services and strategic acquisitions.
Summary
ChoiceOne Financial Services Inc. is a community-focused bank that has grown through acquisitions and organic expansion. Its strengths lie in strong customer relationships and local market knowledge. Challenges include competition from larger banks and the need to adapt to technological changes. Careful monitoring of economic conditions and strategic initiatives will be critical for future success.
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Sources and Disclaimers
Data Sources:
- Company filings
- Financial news articles
- Industry reports
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ChoiceOne Financial Services Inc
Exchange NASDAQ | Headquaters Sparta, MI, United States | ||
IPO Launch date 2001-12-31 | CEO & Director Mr. Kelly J. Potes CFP | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 336 | Website https://www.choiceone.bank |
Full time employees 336 | Website https://www.choiceone.bank |
ChoiceOne Financial Services, Inc. operates as the bank holding company for ChoiceOne Bank that provides banking services in Michigan. The company offers time, savings, and demand deposits, safe deposit, and automated transaction machine services. It also provides commercial lending products, such as business, industry, agricultural, construction, inventory, and real estate loans; and consumer loans comprising direct and indirect loans to consumers and purchasers of residential and real properties. In addition, the company offers sells insurance policies, such as life and health for commercial and consumer clients; and alternative investment products, which include annuities and mutual funds through a registered broker, as well as owns intellectual property for a fintech product. Further, it provides trust and wealth management services. ChoiceOne Financial Services, Inc. was founded in 1898 and is headquartered in Sparta, Michigan.
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