
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT
- About


Cheetah Mobile Inc (CMCM)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
04/01/2025: CMCM (2-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 50.41% | Avg. Invested days 47 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 128.50M USD | Price to earnings Ratio - | 1Y Target Price 6.42 |
Price to earnings Ratio - | 1Y Target Price 6.42 | ||
Volume (30-day avg) 47954 | Beta 1.56 | 52 Weeks Range 3.01 - 6.78 | Updated Date 04/2/2025 |
52 Weeks Range 3.01 - 6.78 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.87 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-26 | When - | Estimate - | Actual -1.6863 |
Profitability
Profit Margin -76.54% | Operating Margin (TTM) -22.88% |
Management Effectiveness
Return on Assets (TTM) -3.19% | Return on Equity (TTM) -24.72% |
Valuation
Trailing PE - | Forward PE 12 | Enterprise Value -117685936 | Price to Sales(TTM) 0.16 |
Enterprise Value -117685936 | Price to Sales(TTM) 0.16 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA 0.82 | Shares Outstanding 9744250 | Shares Floating 346606589 |
Shares Outstanding 9744250 | Shares Floating 346606589 | ||
Percent Insiders 9.65 | Percent Institutions 1.47 |
Analyst Ratings
Rating - | Target Price 1.35 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Cheetah Mobile Inc

Company Overview
History and Background
Cheetah Mobile Inc. was founded in 2010 as Kingsoft Security. It rebranded to Cheetah Mobile in 2014. Initially focused on PC security software, it transitioned to mobile utilities and content-driven apps.
Core Business Areas
- Mobile Utilities: Originally the company's core business, focused on mobile security (Clean Master) and system optimization apps. However, this segment significantly declined after being removed from the Google Play store and facing scrutiny regarding data privacy.
- Mobile Entertainment: Includes mobile games and live streaming apps. This area became more important as the company moved away from security apps.
Leadership and Structure
The information for the current leadership and organizational structure is difficult to ascertain due to the delisting from NYSE. It's likely that the current structure is significantly different from the publicly traded entity.
Top Products and Market Share
Key Offerings
- Clean Master: Once the flagship product for mobile security and optimization, it had millions of users. Due to issues with advertising fraud and user privacy, it was removed from the Google Play Store. Market share is now minimal to non-existent. Competitors included Avast, AVG, and other antivirus apps.
- Gaming Apps: Cheetah Mobile developed a portfolio of casual mobile games. Revenue and market share are difficult to ascertain and likely not significant. The mobile gaming market is highly competitive with companies such as Tencent, NetEase, and Activision Blizzard.
- News Republic: A news aggregation application. Sold in 2017. No longer under CM umbrella.
Market Dynamics
Industry Overview
Cheetah Mobile previously operated within the mobile utilities and mobile gaming industries. The mobile utilities market is dominated by larger companies and operating system providers integrating utilities directly into their systems. The mobile gaming market is highly competitive and fragmented.
Positioning
Cheetah Mobile's position deteriorated significantly after issues with advertising fraud and removal from app stores. It lost its competitive advantage and brand reputation.
Total Addressable Market (TAM)
The total addressable market for mobile utilities and mobile gaming is very large, worth hundreds of billions of USD. However, Cheetah Mobile is not a major player and struggles to capture significant market share.
Upturn SWOT Analysis
Strengths
Weaknesses
- Damaged brand reputation due to advertising fraud and privacy concerns
- Removal from major app stores
- Dependence on advertising revenue
- Lack of innovation
- Unclear strategic direction
Opportunities
Threats
- Continued scrutiny regarding data privacy
- Increased competition in the mobile gaming market
- Changes in app store policies
- Negative publicity and reputational damage
Competitors and Market Share
Key Competitors
Competitive Landscape
Cheetah Mobile faces intense competition in both the mobile utilities and mobile gaming markets. Its competitive advantages have diminished due to reputational damage and app store removals.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Cheetah Mobile experienced rapid growth initially, driven by the popularity of Clean Master and other utility apps. However, growth stalled and declined significantly.
Future Projections: Future projections are highly uncertain and unavailable due to the company's changed circumstances.
Recent Initiatives: Information about the company's current initiatives is limited due to its delisted status.
Summary
Cheetah Mobile faced significant setbacks after being removed from app stores and experiencing reputational damage. The company's financials declined and now lacks public information because of delisting from the NYSE. Cheetah Mobile now is a very risky company due to its loss of competitive advantages in its core market sectors. Its future will depend on the company re-establishing itself with a renewed focus on data privacy.
Similar Companies
Sources and Disclaimers
Data Sources:
- SEC filings (historical data)
- Third-party market research reports (historical data)
- News articles and press releases (historical data)
Disclaimers:
The information provided is based on publicly available data prior to Cheetah Mobile's delisting from the NYSE. The current state of the company is uncertain, and the analysis may not reflect the company's current financial or operational status. Market share data is estimated based on historical trends and may not be accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Cheetah Mobile Inc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2014-05-08 | Chairman of the Board & CEO Mr. Sheng Fu | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees - | Website https://www.cmcm.com |
Full time employees - | Website https://www.cmcm.com |
Cheetah Mobile Inc. along with its subsidiaries, engages in provision of internet services, artificial intelligence, and other services in the People's Republic of China, Hong Kong, Japan, and internationally. The company's internet products include Duba Anti-virus, an internet security application to protect users against known and unknown security threats and malicious applications; and Clean Master, a junk file cleaning, memory boosting, and privacy protection tool for mobile devices. It also offers value-added products, such as PC and mobile products, as well as wallpaper, office optimization software, and others; E-Coupon vending robot, a delivery and reception robot, which includes marketing campaigns and services; and multi-cloud management platform and overseas advertising agency service. In addition, the company provides mobile advertising services; duba.com personal start page that aggregates online resources and provides users access to their online destinations, such as online shopping, video, online game, travel, and local information; artificial intelligence and other services; and premium membership services. It serves mobile advertising networks and partners, e-commerce companies, mobile application developers, and mobile game developers, as well as individual customers. The company was formerly known as Kingsoft Internet Software Holdings Limited and changed its name to Cheetah Mobile Inc. in March 2014. Cheetah Mobile Inc. was incorporated in 2009 and is based in Beijing, the People's Republic of China.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.