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Upturn AI SWOT - About
Clarus Corp (CLAR)
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Upturn Advisory Summary
03/13/2025: CLAR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -37.11% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 144.24M USD | Price to earnings Ratio - | 1Y Target Price 4.97 |
Price to earnings Ratio - | 1Y Target Price 4.97 | ||
Volume (30-day avg) 146239 | Beta 0.82 | 52 Weeks Range 3.69 - 7.39 | Updated Date 04/2/2025 |
52 Weeks Range 3.69 - 7.39 | Updated Date 04/2/2025 | ||
Dividends yield (FY) 2.66% | Basic EPS (TTM) -2.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-05 | When After Market | Estimate 0.09 | Actual -0.08 |
Profitability
Profit Margin -19.78% | Operating Margin (TTM) -5.39% |
Management Effectiveness
Return on Assets (TTM) -3.66% | Return on Equity (TTM) -33.68% |
Valuation
Trailing PE - | Forward PE 13.93 | Enterprise Value 115528729 | Price to Sales(TTM) 0.55 |
Enterprise Value 115528729 | Price to Sales(TTM) 0.55 | ||
Enterprise Value to Revenue 0.44 | Enterprise Value to EBITDA 14.7 | Shares Outstanding 38362200 | Shares Floating 26042921 |
Shares Outstanding 38362200 | Shares Floating 26042921 | ||
Percent Insiders 8.16 | Percent Institutions 77.16 |
Analyst Ratings
Rating 4 | Target Price 12.08 | Buy - | Strong Buy 3 |
Buy - | Strong Buy 3 | ||
Hold 3 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Clarus Corp
Company Overview
History and Background
Clarus Corp., formerly Black Diamond, Inc., was founded in 1989. It has evolved from a focus on outdoor recreational equipment to a diversified portfolio of outdoor and consumer brands through strategic acquisitions.
Core Business Areas
- Outdoor: Designs, develops, manufactures, and distributes outdoor equipment and apparel, including climbing, mountaineering, skiing, and trail running gear. Brands include Black Diamond Equipment and PIEPS.
- Precision Sport: Designs, develops, manufactures, and distributes precision sport equipment and ammunition. Brands include Sierra Bullets and Barnes Bullets.
- Adventure: Designs, develops, manufactures, and distributes camping and watersports equipment. Brands include MAXTRAX and Rhino-Rack.
Leadership and Structure
Warren B. Kanders serves as the Executive Chairman. John Walbrecht is the Chief Executive Officer. The company is structured with a functional organization across its brand portfolio.
Top Products and Market Share
Key Offerings
- Black Diamond Climbing Equipment: Climbing gear including harnesses, carabiners, ropes, and protection. The market share is estimated to be 20-25% in the climbing equipment market. Competitors include Petzl and Mammut. Revenue for climbing segment is estimated at $80-100M annually.
- Sierra Bullets: Ammunition and reloading components for hunting and target shooting. Market share is approximately 5-10% in the ammunition component market. Competitors include Hornady and Nosler. Revenue for bullets segment is estimated at $50-70M annually.
- Rhino-Rack: Roof racks and cargo management systems for vehicles. North American market share approximately 20%. Competitors include Thule and Yakima. Estimated revenue is $100-120M.
Market Dynamics
Industry Overview
The outdoor recreation and shooting sports industries are growing, driven by increasing participation in outdoor activities and a strong interest in shooting sports.
Positioning
Clarus Corp. is positioned as a provider of high-quality, performance-oriented products for outdoor enthusiasts and shooting sports enthusiasts. Its competitive advantages include strong brand reputation and innovative product development.
Total Addressable Market (TAM)
The global outdoor recreation market is estimated at over $400 billion. The global ammunition market is estimated at $25 billion. Clarus is well positioned in the outdoor and adventure segments, less so in the ammunition market. Expected growth of the market is 5-10% annually.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Diversified product offerings
- Innovative product development
- Global distribution network
- Experienced management team
Weaknesses
- Exposure to economic cycles
- Dependence on key brands
- Potential for product liability claims
- Fluctuations in raw material costs
- Impacted by political events and gun control legislation
Opportunities
- Expanding into new geographic markets
- Acquiring complementary businesses
- Developing new products and technologies
- Increasing online sales
- Capitalizing on growing demand for outdoor recreation
Threats
- Increased competition
- Changes in consumer preferences
- Product recalls
- Economic downturn
- Changes in government regulations
Competitors and Market Share
Key Competitors
- YETI (YETI)
- Vista Outdoor Inc. (VSTO)
- Thule Group AB (THULE.ST)
Competitive Landscape
Clarus Corp. competes with larger and smaller companies in its various segments. Its competitive advantages include a strong brand portfolio and innovative product development. Its disadvantages include smaller scale and limited financial resources compared to some competitors.
Major Acquisitions
Sierra Bullets
- Year: 2017
- Acquisition Price (USD millions): 79
- Strategic Rationale: Expanded Clarus Corp's presence in the precision sports market.
Rhino-Rack
- Year: 2021
- Acquisition Price (USD millions): 192
- Strategic Rationale: Expanded Clarus Corp's presence in the adventure segment.
Growth Trajectory and Initiatives
Historical Growth: Clarus Corp. has experienced growth through acquisitions and organic growth within its existing brands.
Future Projections: Analysts project continued revenue growth in the coming years, driven by increased demand for outdoor recreation and shooting sports products. Analyst estimates vary widely, ranging from 5% to 15% annual revenue growth.
Recent Initiatives: Recent initiatives include acquisitions of MAXTRAX and enhanced focus on e-commerce channels and increased R&D spend for new products.
Summary
Clarus Corp is a moderately strong company with a diversified portfolio and a focus on outdoor and adventure markets. Its strengths lie in its brand recognition and innovative products, but it faces challenges from larger competitors and fluctuations in market demand. Acquisitions have fueled growth, but also introduced integration risks. The company needs to carefully manage its debt and adapt to changing consumer preferences and regulatory landscapes to sustain its trajectory.
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Sources and Disclaimers
Data Sources:
- Clarus Corp. Investor Relations
- SEC Filings (10-K, 10-Q)
- Analyst Reports
- Market Research Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data is subject to change and may not be entirely accurate. Investing in stocks involves risk, including the potential loss of principal.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Clarus Corp
Exchange NASDAQ | Headquaters Salt Lake City, UT, United States | ||
IPO Launch date 1998-05-27 | CEO - | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 470 | Website https://www.claruscorp.com |
Full time employees 470 | Website https://www.claruscorp.com | ||
Clarus Corporation designs, develops, manufactures, and distributes outdoor equipment and lifestyle products in the United States, Australia, China, Austria and internationally. It operates through two segments, Outdoor and Adventure. The Outdoor segment offers apparels, such as shells, insulation, midlayers, pants, and logowear; rock-climbing footwear and equipment, including carabiners, protection devices, harnesses, belay devices, helmets, and ice-climbing gears; technical backpacks and day packs; trekking poles; headlamps and lanterns; gloves and mittens; and skis, ski poles, ski skins, avalanche airbag systems, avalanche transceivers, shovels, and probes. This segment offers its products for climbing, mountaineering, trail running, backpacking, skiing, and other outdoor recreation activities under the Black Diamond Equipment and PIEPS brand names. The Adventure segment offers engineered automotive roof racks, trays, mounting systems, luggage boxes, carriers, recovery boards, bicycle racks, and accessories under the Rhino-Rack brand name; and overlanding and off-road vehicle recovery and extraction tracks for the overland and the off-road market under the MAXTRAX brand name, as well as distributes and retails overlanding and off-road vehicle under the TRED brand name. The company markets and distributes its products through independent specialty stores and specialty chains, sporting goods and outdoor recreation stores, distributors, and original equipment manufacturers; and independent distributors, as well as through its websites. The company was formerly known as Black Diamond, Inc. and changed its name to Clarus Corporation in August 2017. The company was founded in 1957 and is headquartered in Salt Lake City, Utah.
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