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CARS logo CARS
Upturn stock ratingUpturn stock rating
CARS logo

Cars.com Inc (CARS)

Upturn stock ratingUpturn stock rating
$11.76
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

03/27/2025: CARS (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

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Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

AI Based Fundamental Rating

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Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Analysis of Past Performance

Type Stock
Historic Profit -8.19%
Avg. Invested days 27
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 03/27/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 725.95M USD
Price to earnings Ratio 15.79
1Y Target Price 18.14
Price to earnings Ratio 15.79
1Y Target Price 18.14
Volume (30-day avg) 981185
Beta 2.17
52 Weeks Range 10.80 - 21.24
Updated Date 04/2/2025
52 Weeks Range 10.80 - 21.24
Updated Date 04/2/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.72

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 6.7%
Operating Margin (TTM) 10.96%

Management Effectiveness

Return on Assets (TTM) 2.93%
Return on Equity (TTM) 9.6%

Valuation

Trailing PE 15.79
Forward PE 5.06
Enterprise Value 1130560620
Price to Sales(TTM) 1.01
Enterprise Value 1130560620
Price to Sales(TTM) 1.01
Enterprise Value to Revenue 1.56
Enterprise Value to EBITDA 5.59
Shares Outstanding 63847500
Shares Floating 59195534
Shares Outstanding 63847500
Shares Floating 59195534
Percent Insiders 8.8
Percent Institutions 94.86

Analyst Ratings

Rating 3.71
Target Price 22.29
Buy 1
Strong Buy 3
Buy 1
Strong Buy 3
Hold 2
Sell -
Strong Sell 1
Strong Sell 1

ai summary icon Upturn AI SWOT

Cars.com Inc

stock logo

Company Overview

overview logo History and Background

Cars.com Inc. was founded in 1998 as a consortium of newspaper companies to create an online classifieds marketplace for cars. It spun off from Gannett in 2017 and became an independent publicly traded company.

business area logo Core Business Areas

  • Marketplace Solutions: Provides an online marketplace connecting car shoppers with sellers (dealers and OEMs). This includes listings, search functionalities, and vehicle information. The product aims to drive high-intent traffic to dealer websites.
  • Advertising Solutions: Offers advertising solutions for automotive dealers and manufacturers to reach potential customers on the Cars.com platform. This includes targeted ads and brand building opportunities.
  • Digital Retail Solutions: Provides digital retailing tools for dealerships to enable online car buying experiences, including pricing, financing, and trade-in evaluations.

leadership logo Leadership and Structure

The leadership team is headed by the CEO. The organizational structure includes departments for sales, marketing, technology, finance, and operations.

Top Products and Market Share

overview logo Key Offerings

  • Cars.com Marketplace: The core platform offering vehicle listings, reviews, and research tools for car shoppers. The marketplace aims to connect car buyers with sellers. Competitors include AutoTrader, Edmunds, and TrueCar.
  • Dealer Inspire: A website and digital marketing solutions provider for car dealerships, acquired by Cars.com. It helps dealerships manage their online presence and generate leads. Competitors include Dealer.com and Sincro.
  • Accu-Trade: Provides vehicle valuation and appraisal tools for dealerships. This allows dealers to accurately assess the value of vehicles for trade-ins or purchases. Competitors include Kelley Blue Book Instant Cash Offer and Black Book.

Market Dynamics

industry overview logo Industry Overview

The automotive marketplace industry is highly competitive and evolving with the increasing adoption of online car shopping. It is influenced by factors such as consumer preferences, technological advancements, and economic conditions.

Positioning

Cars.com Inc. positions itself as a leading digital automotive marketplace connecting buyers and sellers. Its competitive advantages include its brand recognition, large user base, and comprehensive suite of solutions for dealers.

Total Addressable Market (TAM)

The TAM for automotive digital advertising and marketplace solutions is estimated to be in the tens of billions of dollars annually. Cars.com is positioned to capture a portion of this market through its various offerings.

Upturn SWOT Analysis

Strengths

  • Established Brand Recognition
  • Large User Base
  • Comprehensive Dealer Solutions
  • Strong Marketplace Platform

Weaknesses

  • Dependence on Automotive Industry
  • Intense Competition
  • Fluctuating Advertising Revenue
  • Potential for Disruption by New Technologies

Opportunities

  • Expansion into New Markets
  • Growth in Digital Retail
  • Partnerships with OEMs
  • Adoption of New Technologies (e.g., AI)

Threats

  • Economic Downturn
  • Changes in Consumer Behavior
  • Emergence of New Competitors
  • Regulatory Changes

Competitors and Market Share

competitor logo Key Competitors

  • KMX
  • AN
  • CVNA
  • TSLA

Competitive Landscape

Cars.com competes with other online automotive marketplaces and digital marketing solutions providers. It differentiates itself through its brand recognition, large user base, and suite of dealer solutions. Competitive disadvantages may include slower innovation compared to more agile startups.

Major Acquisitions

Dealer Inspire

  • Year: 2018
  • Acquisition Price (USD millions): 165
  • Strategic Rationale: Enhanced digital retail capabilities for dealerships. Improved Cars.com's offerings in website design and marketing for automotive retailers.

Growth Trajectory and Initiatives

Historical Growth: Historical growth trends are dependent on company performance and require specific financial data.

Future Projections: Future growth projections are based on analyst estimates and depend on various market factors.

Recent Initiatives: Recent initiatives include strategic acquisitions (like Dealer Inspire), platform enhancements, and expansion of digital retail solutions.

Summary

Cars.com is a relatively strong player in the online automotive marketplace with a recognizable brand. It has a good suite of products for dealers, but faces stiff competition. It needs to continue to innovate to stay ahead and be aware of market disruption and economic downturns.

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Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Analyst Estimates

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market data is subject to change. Accuracy of external source data cannot be guaranteed.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Cars.com Inc

Exchange NYSE
Headquaters Chicago, IL, United States
IPO Launch date 2017-05-18
CEO & Director Mr. T. Alex Vetter
Sector Consumer Cyclical
Industry Auto & Truck Dealerships
Full time employees 1800
Full time employees 1800

Cars.com Inc., an audience-driven technology company, provides solutions for the automotive industry in the United States. The company offers cars commerce platforms, such as Marketplace, allowing OEMs and dealers to merchandise their inventory and allowing consumers to add and save vehicles to virtual garage and track the Cars.com market value of current vehicle, as well as provides reputation management technology and digital financing tools and access to in-market consumers who are ready to trade-in its vehicle for a new one. It also provides website creation and platform hosting; digital retailing solutions; and trade and appraisal product, including AccuTrade, uses real-time market data and diagnostic scans to determine the right trade-in offer for every VIN in minutes. In addition, the company offers Cars Commerce Media Network products comprising Cars Social, allows dealers to target and serve native advertisements displaying real-time inventory to in-market car shoppers on Facebook and Instagram; VIN Performance Media, a machine-learning for media campaign, including audience targeting, real-time inventory, and ad placement across search, social, and display; In-Market Video, provides OEMs and dealers to pinpoint serious, ready-to-buy shoppers geographically; and In-Market Display, enable dealers and OEMs to extend reach and access audience of in-market car shoppers. The company serves local dealers, OEMs, dealer groups, and auto-adjacent companies. Cars.com Inc. was founded in 1998 and is headquartered in Chicago, Illinois.

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