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Upturn AI SWOT - About
BuzzFeed (BZFDW)
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Upturn Advisory Summary
04/01/2025: BZFDW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -73.74% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio 0.33 | 1Y Target Price - |
Price to earnings Ratio 0.33 | 1Y Target Price - | ||
Volume (30-day avg) 24733 | Beta 3.75 | 52 Weeks Range 0.02 - 0.50 | Updated Date 04/1/2025 |
52 Weeks Range 0.02 - 0.50 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.16 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -5.32% | Operating Margin (TTM) -6.16% |
Management Effectiveness
Return on Assets (TTM) -4.08% | Return on Equity (TTM) -31.13% |
Valuation
Trailing PE 0.33 | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 21350644 |
Shares Outstanding - | Shares Floating 21350644 | ||
Percent Insiders - | Percent Institutions - |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
BuzzFeed
Company Overview
History and Background
BuzzFeed was founded in 2006 by Jonah Peretti. Initially focused on tracking viral content, it evolved into a prominent digital media and entertainment company, known for its quizzes, listicles, and news content. It went public via SPAC merger in December 2021.
Core Business Areas
- Advertising: Generating revenue through display ads, sponsored content, and programmatic advertising across its websites and apps.
- Content Licensing: Licensing its original content and formats to other media platforms and streaming services.
- Commerce: Earning commissions through affiliate links and direct sales of products featured in its content.
Leadership and Structure
The CEO is Jonah Peretti. The organizational structure includes departments for editorial, video production, advertising sales, and technology.
Top Products and Market Share
Key Offerings
- BuzzFeed News: News and investigative journalism. Competitors include The New York Times (NYT), CNN (WBD), and Fox News (FOXA). Revenue data is not separately reported. Market share for online news is fragmented and difficult to precisely determine.
- Quizzes & Listicles: Interactive and shareable content formats that drive engagement and ad revenue. Competitors include Playbuzz and similar content sites. Revenue data is not separately reported. Difficult to determine market share as this is integrated in broader media companies and social media platforms.
- Tasty: Food-focused video content and recipes. Competitors include Food Network (WBD) and other cooking-related websites and channels. Revenue data is not separately reported. The market share is not clear but they are a major influencer in online food media.
Market Dynamics
Industry Overview
The digital media industry is characterized by intense competition, shifting consumer preferences, and evolving advertising models. There is a continued rise in streaming services and content creation and distribution through social media platforms.
Positioning
BuzzFeed is positioned as a digital media company targeting a younger demographic, known for its engaging and shareable content. Its competitive advantage lies in its brand recognition and diverse content formats.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be in the hundreds of billions of dollars. BuzzFeed is positioned to capture a share of this market through its various content and advertising offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among younger audiences
- Diverse content formats (quizzes, videos, news)
- Established presence on social media platforms
- Data-driven approach to content creation
Weaknesses
- Reliance on advertising revenue
- Inconsistent profitability
- Brand perception as primarily entertainment-focused, affecting News credibility
- High competition in the digital media space
Opportunities
- Expanding into new content formats (e.g., podcasts, streaming)
- Developing new revenue streams (e.g., e-commerce, subscriptions)
- Acquiring complementary businesses
- Increasing international presence
Threats
- Changing social media algorithms
- Decline in advertising spending
- Increased competition from other digital media companies
- Negative publicity impacting brand reputation
Competitors and Market Share
Key Competitors
- NYT
- WBD
- FOXA
- GOOGL
- META
Competitive Landscape
BuzzFeed faces intense competition from established media companies and emerging digital platforms. Its advantage lies in its brand recognition among younger audiences, but it needs to effectively monetize its content and diversify revenue streams to remain competitive.
Major Acquisitions
Complex Media
- Year: 2021
- Acquisition Price (USD millions): 300
- Strategic Rationale: Expanded BuzzFeed's reach into lifestyle and culture content, targeting a broader audience and increasing advertising opportunities.
Growth Trajectory and Initiatives
Historical Growth: BuzzFeed's historical growth has been driven by increasing digital advertising revenue and expanding its content offerings.
Future Projections: Future growth projections depend on the company's ability to adapt to changing market conditions, diversify revenue streams, and maintain audience engagement.
Recent Initiatives: Recent initiatives include focusing on profitable areas such as Complex, cost-cutting measures, and exploring new revenue streams like AI-powered content creation.
Summary
BuzzFeed is a digital media company with strong brand recognition among younger audiences, but it faces challenges related to profitability and intense competition. While its diverse content formats and data-driven approach are strengths, it needs to diversify revenue streams and address its reliance on advertising to achieve sustainable growth. Recent initiatives to cut costs and explore new technologies are promising, but the company must navigate a rapidly evolving media landscape.
Similar Companies
- GOOGL
- META
- SNAP
- PINS
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Market Analysis Reports
- BuzzFeed Investor Relations
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change rapidly. Market share data is estimated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BuzzFeed
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-03-05 | Founder, Chairman & CEO Mr. Jonah Peretti | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 611 | Website https://www.buzzfeed.com |
Full time employees 611 | Website https://www.buzzfeed.com | ||
BuzzFeed, Inc., a digital media company, distributes content across owned and operated, as well as third-party platforms. The company offers BuzzFeed, a go-to authority for entertainment, pop culture, and Internet with articles, lists, quizzes, videos, and original series; BuzzFeed News, a pocket friendly newsroom; Tasty, a platform for food content; HuffPost, media platform for news, politics, opinion, entertainment, features, and lifestyle content. It also provides display, programmatic, and video advertising on its owned and operated sites and applications. BuzzFeed, Inc. was founded in 2006 and is headquartered in New York, New York.
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