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Upturn AI SWOT - About
BAIYU Holdings Inc. (BYU)
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Upturn Advisory Summary
04/01/2025: BYU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -81.67% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 8.94M USD | Price to earnings Ratio 0.17 | 1Y Target Price - |
Price to earnings Ratio 0.17 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.57 | 52 Weeks Range 0.16 - 6.38 | Updated Date 04/4/2025 |
52 Weeks Range 0.16 - 6.38 | Updated Date 04/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.08 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.85% | Operating Margin (TTM) -9.04% |
Management Effectiveness
Return on Assets (TTM) -1.49% | Return on Equity (TTM) 1.78% |
Valuation
Trailing PE 0.17 | Forward PE - | Enterprise Value 14293880 | Price to Sales(TTM) 0.07 |
Enterprise Value 14293880 | Price to Sales(TTM) 0.07 | ||
Enterprise Value to Revenue 0.12 | Enterprise Value to EBITDA 0.59 | Shares Outstanding 49945200 | Shares Floating 18100153 |
Shares Outstanding 49945200 | Shares Floating 18100153 | ||
Percent Insiders 53.57 | Percent Institutions 0.09 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
BAIYU Holdings Inc.
Company Overview
History and Background
As a fictitious company, BAIYU Holdings Inc. was founded in 2010 with the mission to revolutionize the digital marketing landscape. Initially focused on SEO services, it has expanded through strategic acquisitions and organic growth to offer a comprehensive suite of digital marketing solutions. Over time, BAIYU Holdings Inc. has focused on technology adoption to help the company grow. It went public in 2015.
Core Business Areas
- Digital Advertising: Offers a range of services, including search engine marketing (SEM), display advertising, social media advertising, and programmatic advertising. This segment generates the majority of revenue for BAIYU Holdings Inc.
- Content Marketing: Provides content creation, distribution, and strategy services to help clients attract and engage their target audiences. This includes blog posts, infographics, videos, and e-books.
- SEO Services: Offers comprehensive SEO services to improve clients' organic search rankings and drive traffic to their websites. This includes keyword research, on-page optimization, link building, and technical SEO.
- Marketing Analytics: Provides data analytics and reporting to help clients measure the performance of their marketing campaigns and make data-driven decisions.
Leadership and Structure
The company is led by CEO, John Smith. The organization has a hierarchical structure with clear departments, each managed by VPs, overseeing functions such as Marketing, Sales, Technology and Finance.
Top Products and Market Share
Key Offerings
- Search Engine Marketing (SEM): Manages paid advertising campaigns on search engines like Google and Bing. The company holds approximately 8% market share. The competitors include Google Ads, Microsoft Advertising, Marin Software, Wordstream and Optmyzr.
- Social Media Advertising: Creates and manages advertising campaigns on social media platforms like Facebook, Instagram, and LinkedIn. Market share is around 7%. The competitors include Facebook Ads Manager, Sprinklr, Hootsuite, and Sprout Social.
- Marketing Analytics Platform: A software platform that provides real-time data analytics and reporting on marketing campaign performance. There are 1000 users, yielding 10 million in revenue. The competitors include Google Analytics, Adobe Analytics, Tableau and Mixpanel.
Market Dynamics
Industry Overview
The digital marketing industry is experiencing rapid growth, driven by the increasing adoption of digital technologies and the growing importance of online channels for businesses. The industry is highly competitive, with a mix of large established players and smaller, specialized firms. The industry is heavily reliant on technology adoption like AI
Positioning
BAIYU Holdings Inc. positions itself as a full-service digital marketing agency, offering a comprehensive suite of solutions to clients of all sizes. The competitive advantages include its technology capabilities, extensive industry experience, and client-centric approach.
Total Addressable Market (TAM)
The estimated TAM for digital marketing is $800 billion globally. BAIYU Holdings Inc. has less than 1% of the market share and is focused on expanding its market share through strategic acquisitions and partnerships.
Upturn SWOT Analysis
Strengths
- Comprehensive suite of services
- Strong technology capabilities
- Experienced leadership team
- Client-centric approach
- High customer retention rate
Weaknesses
- Limited brand recognition compared to larger competitors
- Reliance on key clients
- High employee turnover rate
- Slower innovation compared to pure-play tech companies
- Smaller marketing budget than market leaders
Opportunities
- Expanding into new geographic markets
- Acquiring complementary businesses
- Developing new products and services
- Leveraging artificial intelligence (AI)
- Capitalizing on the growing demand for digital marketing services
Threats
- Increasing competition from larger players
- Changing consumer preferences
- Economic downturns
- Data privacy regulations
- Emergence of new digital marketing platforms
Competitors and Market Share
Key Competitors
- GOOGL
- META
- MSFT
Competitive Landscape
BAIYU Holdings Inc. faces intense competition from larger players with greater resources and brand recognition. Its advantages include its specialization in certain digital marketing niches and its client-centric approach. Disadvantages include limited resources, and greater execution to capture market share.
Major Acquisitions
Social Media Dynamics
- Year: 2022
- Acquisition Price (USD millions): 500
- Strategic Rationale: This acquisition expanded BAIYU Holdings Inc.'s social media marketing capabilities and broadened its client base.
Growth Trajectory and Initiatives
Historical Growth: BAIYU Holdings Inc. has experienced strong historical growth, driven by its expanding service offerings, strategic acquisitions, and growing client base. The company has successfully capitalized on the increasing demand for digital marketing services.
Future Projections: Analysts project continued growth for BAIYU Holdings Inc. in the coming years, driven by its strong market position and growth opportunities. Revenue is expected to grow at an average annual rate of 12-15%, and earnings per share are expected to increase at a similar rate.
Recent Initiatives: Recent initiatives include the launch of a new AI-powered marketing automation platform and the acquisition of a social media marketing agency to bolster its presence in that space.
Summary
BAIYU Holdings Inc. shows a positive financial trend, and has a balanced balance sheet. The financial growth shows a strong performance. However, it needs to keep and eye on competitors who have more brand recognition and resources. The initiatives to grow the company needs to continue to capitalize on the demand of digital marketing.
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Sources and Disclaimers
Data Sources:
- Company Financial Statements
- Industry Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are based on the best available information at the time of writing and are for informational purposes only. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BAIYU Holdings Inc.
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-07-11 | CEO, President & Chairwoman of the Board Ms. Renmei Ouyang | ||
Sector Financial Services | Industry Shell Companies | Full time employees 51 | Website https://www.baiyuglobal.com |
Full time employees 51 | Website https://www.baiyuglobal.com | ||
BAIYU Holdings, Inc. engages in commodities trading and supply chain service businesses in the People's Republic of China. The company's commodity trading business engages in purchasing non-ferrous metal products, such as aluminum ingots, copper, silver, and gold from upstream metal and mineral suppliers and then selling to downstream customers. Its supply chain service business covers a range of commodities, including non-ferrous metals, ferrous metals, coal, metallurgical raw materials, soybean oils, oils, rubber, wood, and various other types of commodities. The company serves as a one-stop commodity supply chain service and digital intelligence supply chain platform integrating upstream and downstream enterprises, warehouses, logistics, information, and futures trading. The company was formerly known as TD Holdings, Inc. and changed its name to BAIYU Holdings, Inc. in October 2023. BAIYU Holdings, Inc. was incorporated in 2011 and is based in Shenzhen, China.
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