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Upturn AI SWOT - About
BWMX 
Betterware de México, S.A.P.I. de C.V. (BWMX)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
04/01/2025: BWMX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Analysis of Past Performance
Type Stock | Historic Profit 41.93% | Avg. Invested days 52 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 423.54M USD | Price to earnings Ratio 12.2 | 1Y Target Price 20.29 |
Price to earnings Ratio 12.2 | 1Y Target Price 20.29 | ||
Volume (30-day avg) 17109 | Beta 1.07 | 52 Weeks Range 9.78 - 18.45 | Updated Date 04/1/2025 |
52 Weeks Range 9.78 - 18.45 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 12.21% | Basic EPS (TTM) 0.93 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.05% | Operating Margin (TTM) 10.7% |
Management Effectiveness
Return on Assets (TTM) 9.78% | Return on Equity (TTM) 53.99% |
Valuation
Trailing PE 12.2 | Forward PE 6.18 | Enterprise Value 662552721 | Price to Sales(TTM) 0.03 |
Enterprise Value 662552721 | Price to Sales(TTM) 0.03 | ||
Enterprise Value to Revenue 0.96 | Enterprise Value to EBITDA 6.11 | Shares Outstanding 37316500 | Shares Floating 17126244 |
Shares Outstanding 37316500 | Shares Floating 17126244 | ||
Percent Insiders 53.91 | Percent Institutions 12.75 |
Analyst Ratings
Rating 5 | Target Price 19.86 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Betterware de México, S.A.P.I. de C.V.
Company Overview
History and Background
Betterware de Mu00c3u00a9xico, S.A.P.I. de C.V. was founded in 1995, initially focusing on home organization products. It has evolved through strategic partnerships and expansion of its product lines, becoming a leading direct-to-consumer company in Mexico.
Core Business Areas
- Home Organization: Offers a wide range of products designed to improve organization and storage solutions for homes.
- Home Improvement: Includes products to enhance the comfort and functionality of homes, like kitchenware, and cleaning supplies.
- Other Home Products: Offers other home products, for example, electronics, and appliances, and furniture.
Leadership and Structure
The company is led by a board of directors and a management team focused on strategic growth and operational efficiency. They employ a direct-selling model through distributors.
Top Products and Market Share
Key Offerings
- Modular Organizers: A range of stackable and customizable storage units. Market share data not publicly available. Competitors include Sterilite and Rubbermaid (NWL). Revenue not publicly broken down by product.
- Kitchen Gadgets: Innovative kitchen tools and appliances designed to simplify food preparation. Market share data not publicly available. Competitors include Tupperware and Pampered Chef. Revenue not publicly broken down by product.
- Water Filters: A variety of water filter to clean and remove chemicals from water. Market share data not publicly available. Competitors include Brita and Pur. Revenue not publicly broken down by product.
Market Dynamics
Industry Overview
The direct-to-consumer market in Mexico is characterized by a large unbanked population and a strong preference for personal relationships. The market is growing but facing increased competition.
Positioning
Betterware is positioned as a value-for-money provider of home solutions, leveraging its extensive distributor network and strong brand recognition in Mexico.
Total Addressable Market (TAM)
The TAM for household goods and direct selling in Mexico is estimated to be in the billions of USD. Betterware is positioned to capture a significant share through its distributor network and product innovation.
Upturn SWOT Analysis
Strengths
- Extensive distribution network
- Strong brand recognition in Mexico
- Wide product range
- Direct selling model
Weaknesses
- Dependence on direct sales model
- Exposure to economic fluctuations in Mexico
- Vulnerable to supply chain disruptions
- Limited international presence
Opportunities
- Expansion into new product categories
- Increased online presence and e-commerce initiatives
- Geographic expansion within Latin America
- Strategic partnerships
Threats
- Increased competition from other direct selling companies and retail chains
- Changes in consumer preferences
- Economic downturns in Mexico
- Regulatory changes affecting direct selling
Competitors and Market Share
Key Competitors
- TUP
- NWL
Competitive Landscape
Betterware's advantages lie in its direct-selling model tailored to the Mexican market. Disadvantages include dependence on distributor performance and potential supply chain vulnerabilities.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by expansion of product lines and distributor network growth.
Future Projections: Future projections are subject to analyst reports. Growth is expected to be tied to continued expansion and penetration of existing markets.
Recent Initiatives: Recent initiatives include investment in e-commerce and digital marketing to enhance distributor support and customer reach.
Summary
Betterware Mexico has a strong distribution network in Mexico. The company is expanding its products and presence online. However, it faces increasing competition and potential economic downturns in Mexico. The company needs to keep innovating its product offerings and improve supply chains in order to stay competitive.
Similar Companies
NWL
Newell Brands Inc
NWL
Newell Brands Inc
TUP
Tupperware Brands Corporation
TUP
Tupperware Brands Corporation
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Analyst Reports
Disclaimers:
The data provided is based on publicly available information and should not be considered financial advice. Market share figures are estimates based on available data and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Betterware de México, S.A.P.I. de C.V.
Exchange NASDAQ | Headquaters El Arenal, JA, Mexico | ||
IPO Launch date 2020-03-16 | Group CEO, President & Director Mr. Andres Campos Chevallier | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 2513 | Website https://www.betterware.com.mx |
Full time employees 2513 | Website https://www.betterware.com.mx | ||
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United Staes and Mexico. It operates through two segments, Home Organization Products; and Beauty and Personal Care Products. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The Beauty and Personal Care Products segment offers fragrances, colors, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers. The company is headquartered in El Arenal, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Campalier S.A. de C.V.
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