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Upturn AI SWOT - About
BTTR 
Better Choice Company Inc (BTTR)
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Upturn Advisory Summary
04/01/2025: BTTR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -32.16% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 3.34M USD | Price to earnings Ratio - | 1Y Target Price 10 |
Price to earnings Ratio - | 1Y Target Price 10 | ||
Volume (30-day avg) 201471 | Beta 0.74 | 52 Weeks Range 1.45 - 10.66 | Updated Date 04/3/2025 |
52 Weeks Range 1.45 - 10.66 | Updated Date 04/3/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -19.61 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-28 | When - | Estimate - | Actual -0.8289 |
Profitability
Profit Margin -0.48% | Operating Margin (TTM) -23.04% |
Management Effectiveness
Return on Assets (TTM) -22.92% | Return on Equity (TTM) -2.89% |
Valuation
Trailing PE - | Forward PE 5.07 | Enterprise Value 648168 | Price to Sales(TTM) 0.1 |
Enterprise Value 648168 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.02 | Enterprise Value to EBITDA -1.33 | Shares Outstanding 1980100 | Shares Floating 1293073 |
Shares Outstanding 1980100 | Shares Floating 1293073 | ||
Percent Insiders 13.47 | Percent Institutions 8.92 |
Analyst Ratings
Rating 5 | Target Price 10 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Better Choice Company Inc
Company Overview
History and Background
Better Choice Company Inc. was founded with the mission of providing healthier pet food options. It has grown through acquisitions and organic growth, focusing on natural and premium pet food brands. Specific founding year information needs verification from up-to-date primary source.
Core Business Areas
- Halo: Halo is a leading brand of holistic and natural pet food, focusing on high-quality ingredients and sustainability.
- TruDog: TruDog offers raw, freeze-dried, and natural pet food and treats, emphasizing a biologically appropriate diet for pets.
- RAWZ: RAWZ is a premium pet food brand that provides high-quality protein sources and limited ingredients.
Leadership and Structure
Better Choice Company Inc. is led by an executive team and operates with a structure designed to manage its multiple brands and distribution channels. Specifics of the current leadership and organizational chart require direct verification from the company's investor relations or public filings.
Top Products and Market Share
Key Offerings
- Halo Dry Food: Halo offers a variety of dry food formulas for dogs and cats, emphasizing whole meat and non-GMO ingredients. Market share specifics would require detailed sales data from retail channels. Competitors include Blue Buffalo (BFH), Merrick, and Wellness.
- TruDog Freeze-Dried Raw Food: TruDog specializes in freeze-dried raw food options, catering to pet owners seeking a natural diet. Market share is niche within the raw food segment. Competitors include Stella & Chewy's and Primal Pet Foods.
- RAWZ Wet Food: RAWZ provides wet food options featuring high-quality protein and limited ingredients for pets with sensitivities. Market share data would need to come from retail sales tracking. Competitors include Weruva and Tiki Cat.
Market Dynamics
Industry Overview
The pet food industry is experiencing growth, driven by increased pet ownership, humanization of pets, and a focus on premium and natural ingredients. Trends include subscription services, customized diets, and online sales.
Positioning
Better Choice Company Inc. positions itself as a provider of premium and natural pet food options, targeting health-conscious pet owners. Competitive advantages may include brand reputation, product quality, and distribution network.
Total Addressable Market (TAM)
The global pet food market is projected to reach over $100 billion USD. Better Choice Company Inc. aims to capture a larger share of the premium segment through its brands and distribution strategies.
Upturn SWOT Analysis
Strengths
- Brand portfolio in natural/premium pet food
- Focus on high-quality ingredients
- Distribution network (online and retail)
- Emphasis on pet health and wellness
Weaknesses
- Limited financial resources compared to larger competitors
- Market share concentration in specific segments
- Dependence on key suppliers
- Potential for supply chain disruptions
Opportunities
- Expansion into new geographic markets
- Development of new product lines (e.g., supplements, treats)
- Partnerships with veterinarians and pet retailers
- Growth in online sales channels
Threats
- Increased competition from established players
- Fluctuations in raw material costs
- Changing consumer preferences
- Economic downturn impacting pet spending
Competitors and Market Share
Key Competitors
- Blue Buffalo (BFH)
- Nestle Purina (NESN.SW)
- Mars Petcare (Privately Held)
Competitive Landscape
Better Choice Company Inc. competes with larger companies with greater resources. It differentiates itself through its focus on natural and premium ingredients. Competition for shelf space and online visibility is intense.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends are dependent on a review of Better Choice Company Inc.'s financial reports.
Future Projections: Future growth projections would require analyst estimates, which are subject to change.
Recent Initiatives: Recent initiatives need verification, but may include product launches, acquisitions, or partnerships.
Summary
Better Choice Company Inc. is a smaller player in a competitive pet food market, focusing on the premium natural segment. Its strengths lie in its brand portfolio and emphasis on quality ingredients. However, it faces challenges from larger competitors and needs to carefully manage its growth and financial resources.
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Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Market Research Data
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Market share estimates are approximate and may vary. Financial data is based on the most recent available reports. The AI-based rating is subjective and should not be used as the sole basis for investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Better Choice Company Inc
Exchange NYSE MKT | Headquaters Tampa, FL, United States | ||
IPO Launch date 2017-09-22 | CEO & Director Mr. Kent Cunningham | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees - | |
Full time employees - | |||
Better Choice Company Inc. operates as a pet health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews. The company sells its products under Halo Holistic and Halo Elevate brands. It primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers. The company has operations in the United States, Canada, and select Asian markets, including China. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 2019. Better Choice Company Inc. is based in Tampa, Florida.
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