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BRC logo BRC
Upturn stock ratingUpturn stock rating
BRC logo

Brady Corporation (BRC)

Upturn stock ratingUpturn stock rating
$71.26
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

04/01/2025: BRC (2-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

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Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

AI Based Fundamental Rating

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Above Average Performance

These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.

Analysis of Past Performance

Type Stock
Historic Profit 15.21%
Avg. Invested days 51
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 04/01/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 3.40B USD
Price to earnings Ratio 17.73
1Y Target Price 87
Price to earnings Ratio 17.73
1Y Target Price 87
Volume (30-day avg) 334461
Beta 0.71
52 Weeks Range 57.30 - 77.42
Updated Date 04/1/2025
52 Weeks Range 57.30 - 77.42
Updated Date 04/1/2025
Dividends yield (FY) 1.36%
Basic EPS (TTM) 4.02

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 13.62%
Operating Margin (TTM) 15.96%

Management Effectiveness

Return on Assets (TTM) 10.46%
Return on Equity (TTM) 17.92%

Valuation

Trailing PE 17.73
Forward PE 13.35
Enterprise Value 3396522118
Price to Sales(TTM) 2.4
Enterprise Value 3396522118
Price to Sales(TTM) 2.4
Enterprise Value to Revenue 2.39
Enterprise Value to EBITDA 12.02
Shares Outstanding 44241600
Shares Floating 42984050
Shares Outstanding 44241600
Shares Floating 42984050
Percent Insiders 3.15
Percent Institutions 84.04

Analyst Ratings

Rating 5
Target Price 87
Buy -
Strong Buy 2
Buy -
Strong Buy 2
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Brady Corporation

stock logo

Company Overview

overview logo History and Background

Brady Corporation was founded in 1914 by William H. Brady. Initially a small nameplate manufacturer, it evolved into a global leader in identification and specialty materials solutions, focusing on safety, security, and compliance products.

business area logo Core Business Areas

  • Identification Solutions: Offers products that identify and protect premises, products, and people. This includes printers, software, materials and labels.
  • Workplace Safety: Provides safety and compliance solutions, including lockout tagout devices, signs, and safety training materials.

leadership logo Leadership and Structure

The leadership team includes the CEO, CFO, and various VPs overseeing different business segments and functions. The organizational structure is divisional, based on product lines and geographic regions.

Top Products and Market Share

overview logo Key Offerings

  • Printers and Labels: Industrial printers and high-performance labels for various applications. Brady is a major player in the industrial label market. Competitors include Zebra Technologies (ZBRA) and Honeywell (HON).
  • Lockout Tagout (LOTO) Devices: Devices and systems to ensure equipment is properly shut off during maintenance. Brady is a leading provider in this market. Competitors include Master Lock (Fortune Brands Innovations - FBIN) and IDEAL Industries.

Market Dynamics

industry overview logo Industry Overview

The industrial identification and workplace safety market is driven by regulatory compliance, increasing automation, and the need for improved safety in industrial settings. It is a fragmented and competitive market.

Positioning

Brady Corporation holds a strong position due to its brand recognition, extensive product portfolio, and global distribution network. Competitive advantages include its focus on high-performance materials and customized solutions.

Total Addressable Market (TAM)

The TAM for identification solutions and workplace safety is estimated to be in the billions of dollars. Brady is well-positioned to capture a significant share due to its global presence and product diversification.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Extensive product portfolio
  • Global distribution network
  • Focus on high-performance materials
  • Strong cash flow generation

Weaknesses

  • Exposure to cyclical industries
  • Dependence on raw material prices
  • Competition from lower-cost alternatives
  • Potential for obsolescence of certain products

Opportunities

  • Growth in emerging markets
  • Expansion into new product categories
  • Increased demand for safety solutions
  • Strategic acquisitions
  • Technological advancements (e.g., RFID, IoT)

Threats

  • Economic downturns
  • Increased competition
  • Fluctuations in raw material costs
  • Changes in regulations
  • Disruptive technologies

Competitors and Market Share

competitor logo Key Competitors

  • Zebra Technologies (ZBRA)
  • Honeywell (HON)
  • Fortive (FTV)

Competitive Landscape

Brady's competitive advantage lies in its breadth of product offerings and global presence. However, it faces competition from companies with specialized expertise in specific market segments.

Major Acquisitions

Microscan Systems

  • Year: 2016
  • Acquisition Price (USD millions): 300
  • Strategic Rationale: Expanded Brady's capabilities in barcode scanning and machine vision technology.

Growth Trajectory and Initiatives

Historical Growth: Brady's historical growth has been influenced by economic conditions and acquisitions.

Future Projections: Analyst estimates for future growth are available from various financial information providers.

Recent Initiatives: Brady's recent initiatives often involve product innovation, market expansion, and operational improvements.

Summary

Brady Corporation is a stable company with a long history in identification and workplace safety solutions. It benefits from its strong brand, global reach, and diverse product portfolio. While sensitive to economic cycles, Brady is focused on innovation and strategic acquisitions to drive growth. Monitoring raw material prices and competitive pressures is crucial.

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HONratingrating

Honeywell International Inc

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IDCCratingrating

InterDigital Inc

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IDCCratingrating

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ZBRAratingrating

Zebra Technologies Corporation

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Sources and Disclaimers

Data Sources:

  • Brady Corporation Investor Relations
  • SEC Filings
  • Financial News Outlets
  • Market Research Reports

Disclaimers:

This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Market share data is approximate and may vary based on source and methodology.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Brady Corporation

Exchange NYSE
Headquaters Milwaukee, WI, United States
IPO Launch date 1984-06-28
President, CEO & Director Mr. Russell R. Shaller
Sector Industrials
Industry Security & Protection Services
Full time employees 5700
Full time employees 5700

Brady Corporation manufactures and supplies identification solutions (IDS) and workplace safety (WPS) products to identify and protect premises, products, and people in the United States and internationally. The company offers safety signs, traffic signs and control products, floor-marking tape, pipe markers, labeling systems, spill control products, lockout/tagout devices, personal protection equipment, first aid products, and software and services for safety compliance auditing, procedures writing, and training; materials, printing systems, radio frequency identification and barcode scanners for product identification, brand protection labeling, work in process labeling, finished product identification, asset tracking labels, asset tags, and industrial track and trace applications; and handheld printers, wire markers, sleeves, and tags. It also wristbands, labels, printing systems, and other products used in hospital, laboratory, and other healthcare settings for tracking and improving the safety of patients; tags, badges, lanyards, rigid card printing systems, and access control software. The company serves industrial manufacturing, electronic manufacturing, healthcare, chemical, oil, gas, alternative energy, automotive, aerospace, governments, mass transit, mechanical contractors, construction, utilities, education, leisure and entertainment and telecommunications, and others through distributors, direct sales force, and digital channels. Brady Corporation was incorporated in 1914 and is headquartered in Milwaukee, Wisconsin.

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