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Brady Corporation (BRC)



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Upturn Advisory Summary
04/01/2025: BRC (2-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 15.21% | Avg. Invested days 51 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.40B USD | Price to earnings Ratio 17.73 | 1Y Target Price 87 |
Price to earnings Ratio 17.73 | 1Y Target Price 87 | ||
Volume (30-day avg) 334461 | Beta 0.71 | 52 Weeks Range 57.30 - 77.42 | Updated Date 04/1/2025 |
52 Weeks Range 57.30 - 77.42 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 1.36% | Basic EPS (TTM) 4.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.62% | Operating Margin (TTM) 15.96% |
Management Effectiveness
Return on Assets (TTM) 10.46% | Return on Equity (TTM) 17.92% |
Valuation
Trailing PE 17.73 | Forward PE 13.35 | Enterprise Value 3396522118 | Price to Sales(TTM) 2.4 |
Enterprise Value 3396522118 | Price to Sales(TTM) 2.4 | ||
Enterprise Value to Revenue 2.39 | Enterprise Value to EBITDA 12.02 | Shares Outstanding 44241600 | Shares Floating 42984050 |
Shares Outstanding 44241600 | Shares Floating 42984050 | ||
Percent Insiders 3.15 | Percent Institutions 84.04 |
Analyst Ratings
Rating 5 | Target Price 87 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Brady Corporation
Company Overview
History and Background
Brady Corporation was founded in 1914 by William H. Brady. Initially a small nameplate manufacturer, it evolved into a global leader in identification and specialty materials solutions, focusing on safety, security, and compliance products.
Core Business Areas
- Identification Solutions: Offers products that identify and protect premises, products, and people. This includes printers, software, materials and labels.
- Workplace Safety: Provides safety and compliance solutions, including lockout tagout devices, signs, and safety training materials.
Leadership and Structure
The leadership team includes the CEO, CFO, and various VPs overseeing different business segments and functions. The organizational structure is divisional, based on product lines and geographic regions.
Top Products and Market Share
Key Offerings
- Printers and Labels: Industrial printers and high-performance labels for various applications. Brady is a major player in the industrial label market. Competitors include Zebra Technologies (ZBRA) and Honeywell (HON).
- Lockout Tagout (LOTO) Devices: Devices and systems to ensure equipment is properly shut off during maintenance. Brady is a leading provider in this market. Competitors include Master Lock (Fortune Brands Innovations - FBIN) and IDEAL Industries.
Market Dynamics
Industry Overview
The industrial identification and workplace safety market is driven by regulatory compliance, increasing automation, and the need for improved safety in industrial settings. It is a fragmented and competitive market.
Positioning
Brady Corporation holds a strong position due to its brand recognition, extensive product portfolio, and global distribution network. Competitive advantages include its focus on high-performance materials and customized solutions.
Total Addressable Market (TAM)
The TAM for identification solutions and workplace safety is estimated to be in the billions of dollars. Brady is well-positioned to capture a significant share due to its global presence and product diversification.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive product portfolio
- Global distribution network
- Focus on high-performance materials
- Strong cash flow generation
Weaknesses
- Exposure to cyclical industries
- Dependence on raw material prices
- Competition from lower-cost alternatives
- Potential for obsolescence of certain products
Opportunities
- Growth in emerging markets
- Expansion into new product categories
- Increased demand for safety solutions
- Strategic acquisitions
- Technological advancements (e.g., RFID, IoT)
Threats
- Economic downturns
- Increased competition
- Fluctuations in raw material costs
- Changes in regulations
- Disruptive technologies
Competitors and Market Share
Key Competitors
- Zebra Technologies (ZBRA)
- Honeywell (HON)
- Fortive (FTV)
Competitive Landscape
Brady's competitive advantage lies in its breadth of product offerings and global presence. However, it faces competition from companies with specialized expertise in specific market segments.
Major Acquisitions
Microscan Systems
- Year: 2016
- Acquisition Price (USD millions): 300
- Strategic Rationale: Expanded Brady's capabilities in barcode scanning and machine vision technology.
Growth Trajectory and Initiatives
Historical Growth: Brady's historical growth has been influenced by economic conditions and acquisitions.
Future Projections: Analyst estimates for future growth are available from various financial information providers.
Recent Initiatives: Brady's recent initiatives often involve product innovation, market expansion, and operational improvements.
Summary
Brady Corporation is a stable company with a long history in identification and workplace safety solutions. It benefits from its strong brand, global reach, and diverse product portfolio. While sensitive to economic cycles, Brady is focused on innovation and strategic acquisitions to drive growth. Monitoring raw material prices and competitive pressures is crucial.
Similar Companies

FTV

Fortive Corp



FTV

Fortive Corp

HON

Honeywell International Inc



HON

Honeywell International Inc

IDCC

InterDigital Inc



IDCC

InterDigital Inc

ZBRA

Zebra Technologies Corporation



ZBRA

Zebra Technologies Corporation
Sources and Disclaimers
Data Sources:
- Brady Corporation Investor Relations
- SEC Filings
- Financial News Outlets
- Market Research Reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Market share data is approximate and may vary based on source and methodology.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Brady Corporation
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 1984-06-28 | President, CEO & Director Mr. Russell R. Shaller | ||
Sector Industrials | Industry Security & Protection Services | Full time employees 5700 | Website https://www.bradyid.com |
Full time employees 5700 | Website https://www.bradyid.com |
Brady Corporation manufactures and supplies identification solutions (IDS) and workplace safety (WPS) products to identify and protect premises, products, and people in the United States and internationally. The company offers safety signs, traffic signs and control products, floor-marking tape, pipe markers, labeling systems, spill control products, lockout/tagout devices, personal protection equipment, first aid products, and software and services for safety compliance auditing, procedures writing, and training; materials, printing systems, radio frequency identification and barcode scanners for product identification, brand protection labeling, work in process labeling, finished product identification, asset tracking labels, asset tags, and industrial track and trace applications; and handheld printers, wire markers, sleeves, and tags. It also wristbands, labels, printing systems, and other products used in hospital, laboratory, and other healthcare settings for tracking and improving the safety of patients; tags, badges, lanyards, rigid card printing systems, and access control software. The company serves industrial manufacturing, electronic manufacturing, healthcare, chemical, oil, gas, alternative energy, automotive, aerospace, governments, mass transit, mechanical contractors, construction, utilities, education, leisure and entertainment and telecommunications, and others through distributors, direct sales force, and digital channels. Brady Corporation was incorporated in 1914 and is headquartered in Milwaukee, Wisconsin.
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