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Brighthouse Financial Inc (BHF)



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Upturn Advisory Summary
04/01/2025: BHF (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -57.75% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.38B USD | Price to earnings Ratio 12.54 | 1Y Target Price 64.33 |
Price to earnings Ratio 12.54 | 1Y Target Price 64.33 | ||
Volume (30-day avg) 753126 | Beta 1.12 | 52 Weeks Range 40.00 - 64.12 | Updated Date 04/2/2025 |
52 Weeks Range 40.00 - 64.12 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 4.64 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.16% | Operating Margin (TTM) 88.02% |
Management Effectiveness
Return on Assets (TTM) 0.57% | Return on Equity (TTM) 7.84% |
Valuation
Trailing PE 12.54 | Forward PE 2.91 | Enterprise Value 5367347442 | Price to Sales(TTM) 0.54 |
Enterprise Value 5367347442 | Price to Sales(TTM) 0.54 | ||
Enterprise Value to Revenue 1.23 | Enterprise Value to EBITDA - | Shares Outstanding 58060500 | Shares Floating 57346350 |
Shares Outstanding 58060500 | Shares Floating 57346350 | ||
Percent Insiders 1.12 | Percent Institutions 74.66 |
Analyst Ratings
Rating 2.7 | Target Price 52.38 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 6 | Sell 1 | Strong Sell 2 | |
Strong Sell 2 |
Upturn AI SWOT
Brighthouse Financial Inc

Company Overview
History and Background
Brighthouse Financial, Inc. was established in 2017 after separating from MetLife. It focuses on life insurance and annuity products.
Core Business Areas
- Annuities: Provides a range of annuity products designed for retirement income, including fixed, variable, and indexed annuities.
- Life Insurance: Offers various life insurance policies, including term, whole, and universal life insurance, focusing on providing financial protection.
- Run-off: Includes products no longer actively sold, such as certain variable annuity contracts, helping to manage the remaining liabilities.
Leadership and Structure
The company is led by a CEO and executive team, operating with a functional organizational structure across its core business segments.
Top Products and Market Share
Key Offerings
- Shield Level Annuities: Indexed annuities that offer downside protection. Market share data is difficult to pinpoint exactly, but Brighthouse is a major player in the indexed annuity market. Competitors include Athene (ATH), Lincoln National (LNC), and AIG (AIG).
- Premier Accumulator Variable Annuity: A variable annuity product offering investment choices and tax-deferred growth. Similar to Shield Level Annuities, specific market share data is unavailable, but Brighthouse is a significant player in the variable annuity market. Competitors include Prudential Financial (PRU), Equitable Holdings (EQH), and Pacific Life.
- Term Life Insurance: Provides temporary coverage. Market share data is unavailable.
Market Dynamics
Industry Overview
The insurance and annuity industry is experiencing growth due to an aging population, increasing demand for retirement income, and volatile market conditions driving a need for financial security.
Positioning
Brighthouse Financial is a leading provider of annuity and life insurance products, focused on managing risk and delivering value to customers.
Total Addressable Market (TAM)
The total addressable market (TAM) for U.S. life insurance and annuities is estimated to be in the trillions of dollars. Brighthouse is well positioned within the TAM with its diverse product offerings and strong distribution network.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Established distribution network
- Diverse product portfolio
- Expertise in risk management
Weaknesses
- Sensitivity to interest rate fluctuations
- Complex regulatory environment
- Legacy liabilities from MetLife separation
- Dependence on market performance
Opportunities
- Expanding distribution channels
- Developing innovative product solutions
- Capitalizing on the growing retirement market
- Leveraging technology to improve efficiency
Threats
- Increased competition
- Changing regulatory landscape
- Economic downturns
- Rising interest rates
Competitors and Market Share
Key Competitors
- LNC
- PRU
- EQH
- AIG
- ATH
Competitive Landscape
Brighthouse competes primarily on product innovation, distribution strength, and financial stability. It needs to keep up with competitors and their competitive advantages.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by sales of annuity and life insurance products, with market volatility impacting results.
Future Projections: Analysts project modest growth in revenues and earnings as the company benefits from an aging population and increased demand for retirement solutions.
Recent Initiatives: Recent strategic initiatives include investments in technology, expansion of distribution channels, and new product development.
Summary
Brighthouse Financial is a key player in the annuity and life insurance market with a strong brand. However, its financial performance is sensitive to market fluctuations and interest rate changes. Expanding distribution channels and launching innovative products will be essential for future success. Brighthouse needs to also look out for what its competitors are doing in the space to ensure it remains a competitive player.
Similar Companies

AIG

American International Group Inc



AIG

American International Group Inc
EQH

Axa Equitable Holdings Inc


EQH

Axa Equitable Holdings Inc

LNC

Lincoln National Corporation



LNC

Lincoln National Corporation

PRU

Prudential Financial Inc



PRU

Prudential Financial Inc
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Financial news sources
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Brighthouse Financial Inc
Exchange NASDAQ | Headquaters Charlotte, NC, United States | ||
IPO Launch date 2017-07-17 | President, CEO & Director Mr. Eric Thomas Steigerwalt | ||
Sector Financial Services | Industry Insurance - Life | Full time employees 1400 | |
Full time employees 1400 |
Brighthouse Financial, Inc. provides annuity and life insurance products in the United States. The company operates through Annuities, Life, and Run-off segments. The Annuities segment offers variable, fixed, index-linked, and income annuities for contract holders' needs for protected wealth accumulation on a tax-deferred basis, wealth transfer, and income security. The Life segment provides term, universal, whole, and variable life products for policyholders' needs for financial security and protected wealth transfer. The Run-off segment manages universal life with secondary guarantees, structured settlements, pension risk transfer contracts, certain company-owned life insurance policies, and funding agreements. Brighthouse Financial, Inc. was founded in 1863 and is headquartered in Charlotte, North Carolina.
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