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Upturn AI SWOT - About
Better Home & Finance Holding Company (BETR)
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Upturn Advisory Summary
03/11/2025: BETR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -93.17% | Avg. Invested days 68 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 176.44M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 30802 | Beta 1.77 | 52 Weeks Range 7.71 - 30.00 | Updated Date 04/1/2025 |
52 Weeks Range 7.71 - 30.00 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -13.65 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -190.15% | Operating Margin (TTM) -167.35% |
Management Effectiveness
Return on Assets (TTM) -22.69% | Return on Equity (TTM) -640.35% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 669591830 | Price to Sales(TTM) 1.63 |
Enterprise Value 669591830 | Price to Sales(TTM) 1.63 | ||
Enterprise Value to Revenue 5.58 | Enterprise Value to EBITDA -0.85 | Shares Outstanding 9211350 | Shares Floating 6999448 |
Shares Outstanding 9211350 | Shares Floating 6999448 | ||
Percent Insiders 17.52 | Percent Institutions 46.86 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Better Home & Finance Holding Company
Company Overview
History and Background
Better Home & Finance Holding Company (Better.com) was founded in 2016 with the aim of revolutionizing the mortgage industry through technology. It grew rapidly, becoming a significant player in online mortgage lending.
Core Business Areas
- Mortgage Origination: Offers online mortgage application and origination services for home purchases and refinancing.
- Real Estate Services: Provides real estate agent matching and other services related to home buying and selling.
- Title Insurance: Offers title insurance and settlement services through its affiliated company.
Leadership and Structure
The CEO of Better.com has been Vishal Garg. The company's organizational structure is typical of a tech-driven financial services company, with departments focusing on technology, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- Mortgage Origination: Better.com's primary product is its online mortgage platform. While precise market share is variable and difficult to pinpoint, Better.com was a major player during the pandemic mortgage boom. Competitors include Rocket Mortgage (RKT), traditional banks, and other online lenders. Data on market share by company is not readily available and highly fragmented.
- Better Cover (Insurance): Better.com also offers home insurance products, competing with established insurance providers like Progressive (PGR), Allstate (ALL), and Lemonade (LMND). Market share and revenue data specific to this product are difficult to obtain.
Market Dynamics
Industry Overview
The mortgage industry is highly competitive and influenced by interest rates, economic conditions, and housing market trends. The shift towards online lending is ongoing.
Positioning
Better.com positions itself as a technology-driven disruptor in the mortgage industry, offering a streamlined and efficient online experience. Its competitive advantage lies in its technology platform and focus on customer experience.
Total Addressable Market (TAM)
The US mortgage market is a multi-trillion dollar market annually. Better.com is positioned to capture a portion of this TAM through its online platform, but faces stiff competition from established players.
Upturn SWOT Analysis
Strengths
- Technology-driven platform
- Efficient online application process
- Brand recognition (varied reputation)
- Vertically integrated services
Weaknesses
- Highly dependent on interest rate environment
- Past layoffs and reputational damage
- Profitability concerns
- High marketing costs
Opportunities
- Expansion into new markets
- Partnerships with real estate companies
- Further development of technology platform
- Increased adoption of online mortgage lending
Threats
- Rising interest rates
- Increased competition
- Economic downturn
- Regulatory changes
Competitors and Market Share
Key Competitors
- RKT
- LDI
- UWMC
- RDFN
- OPEN
Competitive Landscape
Better.com faces intense competition from established mortgage lenders and other fintech companies. Its advantages include its technology platform, but it needs to improve its reputation and achieve profitability.
Major Acquisitions
Komo Technologies
- Year: 2021
- Acquisition Price (USD millions): 200
- Strategic Rationale: Komo Technologies, a UK-based mortgage platform, was acquired to expand Better.com's global presence and enhance its technological capabilities.
Growth Trajectory and Initiatives
Historical Growth: Better.com experienced rapid growth during the low-interest-rate environment of 2020 and 2021, followed by significant contraction.
Future Projections: Future growth is highly dependent on interest rate stabilization, housing market recovery, and the company's ability to regain market confidence.
Recent Initiatives: Recent initiatives include cost-cutting measures, focusing on core mortgage business, and strategic partnerships.
Summary
Better Home & Finance Holding Company faces challenges. Its online mortgage platform has potential, but it needs to navigate the difficult interest rate environment and housing market. Improving profitability and rebuilding trust are crucial for its long-term success. The company's past actions have damaged its reputation, requiring significant effort to rebuild confidence. Ultimately, the company is weak due to market and past decisions.
Similar Companies
- RKT
- LDI
- UWMC
- RDFN
- OPEN
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Analysis
Disclaimers:
This analysis is based on publicly available information and analyst estimates. Financial data and market share are subject to change. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Better Home & Finance Holding Company
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2023-08-24 | Co-Founder, CEO & Director Mr. Vishal Garg | ||
Sector Financial Services | Industry Mortgage Finance | Full time employees 1250 | Website https://better.com |
Full time employees 1250 | Website https://better.com | ||
Better Home & Finance Holding Company operates as a homeownership company in the United States. The company provides government-sponsored enterprise (GSE) conforming loans, U.S. Federal Housing Administration insured loans, U.S. Department of Veterans Affairs guaranteed loans, and jumbo loans to GSEs, banks, insurance companies, asset managers, and mortgage real estate investment trusts. It also offers real estate agent services, title insurance and settlement services, and homeowners insurance services. The company formerly known as Better Mortgage Corporation and changed its name to Better Home & Finance Holding Company in August 2023. Better Home & Finance Holding Company is headquartered in New York, New York.
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