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Upturn AI SWOT - About
BC 
Brunswick Corporation (BC)
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Upturn Advisory Summary
03/27/2025: BC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -34.93% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.53B USD | Price to earnings Ratio 24.2 | 1Y Target Price 78.02 |
Price to earnings Ratio 24.2 | 1Y Target Price 78.02 | ||
Volume (30-day avg) 836846 | Beta 1.54 | 52 Weeks Range 52.99 - 94.34 | Updated Date 03/30/2025 |
52 Weeks Range 52.99 - 94.34 | Updated Date 03/30/2025 | ||
Dividends yield (FY) 3.22% | Basic EPS (TTM) 2.21 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.48% | Operating Margin (TTM) 2.93% |
Management Effectiveness
Return on Assets (TTM) 4.56% | Return on Equity (TTM) 7.5% |
Valuation
Trailing PE 24.2 | Forward PE 13.61 | Enterprise Value 5767283509 | Price to Sales(TTM) 0.67 |
Enterprise Value 5767283509 | Price to Sales(TTM) 0.67 | ||
Enterprise Value to Revenue 1.1 | Enterprise Value to EBITDA 9.32 | Shares Outstanding 65907300 | Shares Floating 65208902 |
Shares Outstanding 65907300 | Shares Floating 65208902 | ||
Percent Insiders 0.82 | Percent Institutions 104.61 |
Analyst Ratings
Rating 3.8 | Target Price 86.96 | Buy 2 | Strong Buy 7 |
Buy 2 | Strong Buy 7 | ||
Hold 11 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Brunswick Corporation
Company Overview
History and Background
Brunswick Corporation was founded in 1845 as a carriage manufacturing company. It later diversified into billiards, bowling, and, eventually, recreational marine products. It has grown through acquisitions and internal development to become a leading manufacturer of boats, engines, parts, and accessories.
Core Business Areas
- Marine Engine: Designs, manufactures, and markets marine engines, including outboards, inboards, sterndrives, and related parts and accessories under brands like Mercury Marine.
- Boat: Designs, manufactures, and markets a wide variety of boats, including fiberglass boats, aluminum boats, and pontoons, under brands like Boston Whaler, Sea Ray, and Lund.
- Parts & Accessories: Supplies parts and accessories for marine engines and boats, as well as integrated digital solutions.
Leadership and Structure
Brunswick Corporation is led by CEO David Foulkes. The company operates with a decentralized structure, with each business segment having its own leadership team. The board of directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Mercury Marine Outboard Engines: A leading brand in outboard engines, known for innovation and performance. Estimated to have a significant market share within the outboard engine market, competing with Yamaha Marine and Suzuki Marine. Revenue is a significant contributor to Brunswick's financial health.
- Boston Whaler Boats: Known for their unsinkable design and high quality, Boston Whaler boats are popular among recreational boaters and anglers. Competitors include Grady-White Boats and Pursuit Boats. The number of users has grown steadily with expansion and acquisitions by Brunswick.
- Sea Ray Boats: One of the leading manufacturers of boats with a significant market share. Competitors include Beneteau Group, Malibu Boats and MasterCraft Boat Holdings.
Market Dynamics
Industry Overview
The recreational marine industry is cyclical and influenced by economic conditions, consumer confidence, and interest rates. Growth is driven by increasing participation in boating, technological advancements, and new product innovation.
Positioning
Brunswick Corporation is a market leader in the recreational marine industry, known for its strong brands, extensive distribution network, and technological innovation. Its competitive advantages include a diversified product portfolio and a global presence.
Total Addressable Market (TAM)
The global recreational boat market is estimated to be worth billions of dollars annually. Brunswick Corporation holds a significant portion of this market. Acquisitions provide opportunities to further increase its market share.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Technological innovation
- Global presence
- Diversified product portfolio
Weaknesses
- Cyclical business
- Dependence on economic conditions
- Exposure to raw material price fluctuations
Opportunities
- Growing recreational boating participation
- Expansion into new markets
- Technological advancements in electrification and autonomy
- Strategic acquisitions
Threats
- Economic downturns
- Increased competition
- Rising interest rates
- Changing consumer preferences
- Environmental regulations
Competitors and Market Share
Key Competitors
- Malibu Boats (MBUU)
- MasterCraft Boat Holdings (MCFT)
- Marine Products Corporation (MPX)
Competitive Landscape
Brunswick Corporation has a competitive advantage due to its strong brands and extensive distribution network. Competitors focus on specific market segments or product categories.
Major Acquisitions
Navico
- Year: 2021
- Acquisition Price (USD millions): 1050
- Strategic Rationale: The acquisition of Navico expanded Brunswick's portfolio of digital connectivity solutions and integrated systems, enhancing its ability to provide complete boating experiences.
Growth Trajectory and Initiatives
Historical Growth: Brunswick Corporation has experienced steady growth over the past decade, driven by acquisitions, organic growth, and strong demand for its products.
Future Projections: Analysts project continued growth for Brunswick Corporation, driven by increasing participation in boating and technological advancements. Revenue is expected to grow at a moderate pace.
Recent Initiatives: Recent initiatives include investments in electrification, autonomy, and digital connectivity. Acquisitions of companies in related industries.
Summary
Brunswick Corporation is a market leader in the recreational marine industry with a strong brand portfolio and extensive distribution network. Its financial performance is tied to economic cycles, but recent initiatives in electrification and autonomy position it for future growth. The company needs to watch out for competition and changing consumer preferences in a market that is vulnerable to economic downturns.
Similar Companies
- YAMA
- MPX
- MCFT
- MBUU
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share figures are estimates and may not be precise. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Brunswick Corporation
Exchange NYSE | Headquaters Mettawa, IL, United States | ||
IPO Launch date 1981-12-31 | CEO & Chairman Mr. David M. Foulkes | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 14250 | Website https://www.brunswick.com |
Full time employees 14250 | Website https://www.brunswick.com | ||
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. It operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; Thunder Jet heavy-gauge aluminum boats; Veer recreational and fishing boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.
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