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Banco Bradesco S/A ADR (BBDO)



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Upturn Advisory Summary
02/11/2025: BBDO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit 10.63% | Avg. Invested days 40 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 22.78B USD | Price to earnings Ratio 9.04 | 1Y Target Price - |
Price to earnings Ratio 9.04 | 1Y Target Price - | ||
Volume (30-day avg) 58185 | Beta 0.63 | 52 Weeks Range 1.67 - 2.53 | Updated Date 04/1/2025 |
52 Weeks Range 1.67 - 2.53 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 6.70% | Basic EPS (TTM) 0.23 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 21.87% | Operating Margin (TTM) 21.49% |
Management Effectiveness
Return on Assets (TTM) 0.88% | Return on Equity (TTM) 10.44% |
Valuation
Trailing PE 9.04 | Forward PE 5.48 | Enterprise Value 487573192704 | Price to Sales(TTM) 0.29 |
Enterprise Value 487573192704 | Price to Sales(TTM) 0.29 | ||
Enterprise Value to Revenue 3.26 | Enterprise Value to EBITDA - | Shares Outstanding 5296370176 | Shares Floating 7577372643 |
Shares Outstanding 5296370176 | Shares Floating 7577372643 | ||
Percent Insiders - | Percent Institutions 0.12 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Banco Bradesco S/A ADR

Company Overview
History and Background
Banco Bradesco was founded in 1943 in Maru00edlia, Su00e3o Paulo, Brazil, by Amador Aguiar. Initially focused on small business loans, it expanded rapidly through acquisitions and organic growth to become one of Brazil's largest private banks. It has evolved into a diversified financial services provider.
Core Business Areas
- Banking Operations: Provides a range of banking services, including retail banking, corporate banking, and investment banking.
- Insurance: Offers insurance products, including life, health, and property insurance.
- Asset Management: Manages assets for institutional and individual investors.
- Credit Cards: Issues credit cards and provides related services.
Leadership and Structure
Octavio de Lazari Junior is the CEO. The bank operates with a board of directors and an executive team overseeing various business units.
Top Products and Market Share
Key Offerings
- Credit and Debit Cards: Bradesco offers a wide range of credit and debit cards, contributing significantly to its revenue. Competitors include Itau00fa Unibanco (ITUB), Banco do Brasil (BDORY), and Santander Brasil (BSBR). Market share is estimated at around 18% in the Brazilian credit card market.
- Loans: Bradesco offers personal, auto, mortgage, and corporate loans. Competitors include Itau00fa Unibanco (ITUB), Banco do Brasil (BDORY), and Caixa Economica Federal. Market share in the Brazilian loan market is estimated to be approximately 15%.
- Insurance Products: Bradesco Seguros is a major player in the Brazilian insurance market, offering a variety of life, health, and property insurance products. Competitors include Porto Seguro and SulAmu00e9rica. Estimated insurance market share around 25%.
- Investment Banking: Bradesco BBI provides investment banking services, including M&A advisory and underwriting. Competitors include BTG Pactual and Itau00fa BBA. This contributes about 5% of Bradescou2019s total revenue.
Market Dynamics
Industry Overview
The Brazilian financial services industry is competitive, with both domestic and international players. The industry is influenced by economic conditions, regulatory changes, and technological advancements. Fintech is a significant emerging player in the Brazilian financial market.
Positioning
Banco Bradesco is one of the largest private banks in Brazil, with a strong presence in retail and corporate banking. Its competitive advantages include a large branch network, brand recognition, and diversified product offerings.
Total Addressable Market (TAM)
The total addressable market for financial services in Brazil is estimated at over $500 billion. Bradesco's position allows it to capture a significant portion of this market through its diversified services and broad customer base.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large branch network
- Diversified product offerings
- Solid capital base
- Established presence in Brazil
Weaknesses
- Exposure to Brazilian economic volatility
- Bureaucratic structure
- Higher operational costs compared to fintech
- Dependence on traditional banking models
Opportunities
- Growth in digital banking
- Expansion into new markets
- Increased demand for insurance products
- Partnerships with fintech companies
- Growing middle class in Brazil
Threats
- Increased competition from fintech companies
- Regulatory changes
- Economic downturn in Brazil
- Cybersecurity risks
- Rising interest rates
Competitors and Market Share
Key Competitors
- ITUB
- BBDO
- SAN
Competitive Landscape
Bradesco faces stiff competition from other large banks, as well as from emerging fintech companies. Its strengths lie in its established brand and large branch network, while its weaknesses include higher operational costs and a more bureaucratic structure compared to fintech.
Major Acquisitions
HSBC Brazil
- Year: 2016
- Acquisition Price (USD millions): 5200
- Strategic Rationale: Expanded Bradesco's presence in the high-income segment and increased its branch network.
Growth Trajectory and Initiatives
Historical Growth: Banco Bradesco has experienced growth through acquisitions and organic expansion.
Future Projections: Future projections depend on analyst estimates that are based on expected Brazilian economic growth, regulatory changes, and global market conditions.
Recent Initiatives: Bradesco's recent initiatives include investments in digital banking, partnerships with fintech companies, and expansion of its insurance business.
Summary
Banco Bradesco is a major player in the Brazilian financial sector, benefiting from a strong brand and diversified operations. However, it faces challenges from fintech companies and economic volatility in Brazil. Recent strategic initiatives such as investments in digital banking aim to position it for future growth, but the company must also manage risks associated with regulatory changes and cybersecurity.
Similar Companies
- ITUB
- SAN
- XP
Sources and Disclaimers
Data Sources:
- Company reports, Financial news outlets, Analyst estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered as investment advice. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Banco Bradesco S/A ADR
Exchange NYSE | Headquaters Osasco, SP, Brazil | ||
IPO Launch date 2012-03-13 | CEO & Member of Executive Board Mr. Marcelo de Araujo Noronha | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 72642 | Website https://banco.bradesco |
Full time employees 72642 | Website https://banco.bradesco |
Banco Bradesco S.A., together with its subsidiaries, provides various banking products and services to individuals, corporates, and businesses in Brazil and internationally. The company operates through two segments, Banking and Insurance. It provides current, savings, click, and salary accounts; real estate credit, vehicle financing, payroll loans, mortgage loans, microcredit, leasing, and personal and installment credit; overdraft and agribusiness loans; debit and business cards; financial and security services; consortium products; car, personal accident, dental, travel, and life insurance; investment products; pension products; foreign currency exchange services; capitalization bonds; and internet banking services. The company was founded in 1943 and is headquartered in Osasco, Brazil.
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