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Atour Lifestyle Holdings Limited American Depositary Shares (ATAT)



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Upturn Advisory Summary
04/01/2025: ATAT (1-star) is a SELL. SELL since 5 days. Profits (-1.48%). Updated daily EoD!
Analysis of Past Performance
Type Stock | Historic Profit 4.98% | Avg. Invested days 25 | Today’s Advisory SELL |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.94B USD | Price to earnings Ratio 22.71 | 1Y Target Price 36.46 |
Price to earnings Ratio 22.71 | 1Y Target Price 36.46 | ||
Volume (30-day avg) 1233668 | Beta 0.39 | 52 Weeks Range 14.88 - 33.31 | Updated Date 04/2/2025 |
52 Weeks Range 14.88 - 33.31 | Updated Date 04/2/2025 | ||
Dividends yield (FY) 1.57% | Basic EPS (TTM) 1.26 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-25 | When - | Estimate 2.3721 | Actual 2.3806 |
Profitability
Profit Margin 17.6% | Operating Margin (TTM) 19.86% |
Management Effectiveness
Return on Assets (TTM) 14.02% | Return on Equity (TTM) 50.86% |
Valuation
Trailing PE 22.71 | Forward PE 17.86 | Enterprise Value 3502708498 | Price to Sales(TTM) 0.54 |
Enterprise Value 3502708498 | Price to Sales(TTM) 0.54 | ||
Enterprise Value to Revenue 3.51 | Enterprise Value to EBITDA 14.77 | Shares Outstanding 113035000 | Shares Floating 169774765 |
Shares Outstanding 113035000 | Shares Floating 169774765 | ||
Percent Insiders 7.61 | Percent Institutions 61.87 |
Analyst Ratings
Rating 4.85 | Target Price 32.85 | Buy 2 | Strong Buy 11 |
Buy 2 | Strong Buy 11 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Atour Lifestyle Holdings Limited American Depositary Shares
Company Overview
History and Background
Atour Lifestyle Holdings Limited (ATAT) was founded in 2013 in China. It operates a chain of mid- to upscale lifestyle hotels and aims to build a leading brand portfolio and an extensive loyalty program. The company focuses on providing a curated guest experience through its design-driven hotel rooms and personalized services.
Core Business Areas
- Hotel Operations: This segment encompasses the operation and management of a network of directly-operated and franchised hotels under the Atour brand.
- Franchise and Management: Atour licenses its brand and provides management services to franchised hotels, generating revenue through franchise fees and management fees.
- Retail: Atour also operates a retail business, selling merchandise and lifestyle products through its hotels and online channels.
Leadership and Structure
The leadership team includes Haijun Wang (CEO) and other key executives. The company has a board of directors overseeing its strategic direction and governance.
Top Products and Market Share
Key Offerings
- Atour Hotels: Design-driven mid- to upscale hotels offering unique and culturally relevant experiences. As of 2023, Atour is the largest upper midscale hotel chain in China based on number of hotel rooms according to China Hospitality Association. Competitors include Huazhu Group (HTHT) and BTG Homeinns Hotels (600258.SS).
- Atour SGI (Scene Generated Intelligence): Atour's AI-powered platform enhances guest experience, operational efficiency, and franchise management. It is deployed in approximately 5% of hotels. Competitors include in-house tech solutions by competitors and 3rd party hotel management systems.
- Atour Market: Atour's retail offerings sell products that are featured in its hotels, as well as offering products sourced from around the world. Competitors are online and offline retail brands. 176 Atour Market locations (as of Q32023).
Market Dynamics
Industry Overview
The hospitality industry in China is experiencing growth, driven by increasing domestic tourism and a growing middle class. There is increasing demand for design and lifestyle-oriented hotels.
Positioning
Atour is positioned as a lifestyle hotel chain targeting the mid- to upscale segment. Its focus on design, culture, and personalized services differentiates it from traditional hotel chains. They are focusing on creating a brand that evokes cultural identity.
Total Addressable Market (TAM)
The Chinese hotel market is estimated to be significant, with projections indicating continued growth. Atour is positioned to capture a portion of this expanding market with its lifestyle-focused approach. Market value estimated at $100B+. Atour's positioning is strong but only captures a fraction of the TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and reputation.
- Unique design-driven hotel concept.
- Extensive loyalty program.
- Growing network of hotels.
- Technology Platform SGI
Weaknesses
- Geographic concentration in China.
- Dependence on the Chinese tourism market.
- Exposure to regulatory risks in China.
- Limited international presence.
Opportunities
- Expansion into new geographic markets within China.
- Further development of its retail business.
- Partnerships with local businesses.
- Capitalizing on increasing demand for lifestyle hotels.
- Leveraging technology to enhance customer experience
Threats
- Increased competition from other hotel chains.
- Economic slowdown in China.
- Changes in government regulations.
- Fluctuations in tourism patterns.
- Geopolitical instability
Competitors and Market Share
Key Competitors
- HTHT
- MAR
- HLT
Competitive Landscape
Atour differentiates itself through its design-driven approach and focus on local culture. However, it faces competition from larger, more established hotel chains with greater resources.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Atour has experienced rapid growth in recent years, driven by its expansion into new cities and its increasing brand recognition.
Future Projections: Analyst estimates suggest continued growth for Atour, fueled by its expansion plans and the increasing demand for lifestyle hotels. Growth is predicted to be around 20-30% YoY.
Recent Initiatives: Atour has recently focused on expanding its retail business, enhancing its loyalty program, and developing new hotel concepts.
Summary
Atour Lifestyle Holdings is a growing hotel chain with a strong brand identity and a focus on the mid- to upscale segment in China. Its design-driven approach and loyalty program contribute to its competitive advantage. However, its reliance on the Chinese market and exposure to regulatory risks are key challenges. Continued expansion and diversification are crucial for its long-term success.
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Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share estimates are approximate and may vary. Financial data is not included.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Atour Lifestyle Holdings Limited American Depositary Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2022-11-11 | Founder, Chairman of Board of Directors & CEO Mr. Haijun Wang | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees - | Website https://ir.yaduo.com |
Full time employees - | Website https://ir.yaduo.com |
Atour Lifestyle Holdings Limited, through its subsidiaries, develops lifestyle brands around hotel offerings in the People's Republic of China. The company provides hotel management services, including day-to-day management services of the hotels for the franchisees; and sells hotel supplies and other products. It also offers retail management service; investment management service; financial information service management; property management services; and software and technology services, as well as operates travel agency. Atour Lifestyle Holdings Limited was incorporated in 2012 and is headquartered in Shanghai, China.
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