Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
ASAN 
Asana Inc (ASAN)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
03/11/2025: ASAN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit -12.25% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/11/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.39B USD | Price to earnings Ratio - | 1Y Target Price 15.63 |
Price to earnings Ratio - | 1Y Target Price 15.63 | ||
Volume (30-day avg) 3637237 | Beta 1.23 | 52 Weeks Range 11.04 - 27.77 | Updated Date 04/4/2025 |
52 Weeks Range 11.04 - 27.77 | Updated Date 04/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.11 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-10 | When Before Market | Estimate -0.0134 | Actual -0.2693 |
Profitability
Profit Margin -35.3% | Operating Margin (TTM) -27.79% |
Management Effectiveness
Return on Assets (TTM) -17.23% | Return on Equity (TTM) -92.27% |
Valuation
Trailing PE - | Forward PE 80 | Enterprise Value 3534729464 | Price to Sales(TTM) 4.68 |
Enterprise Value 3534729464 | Price to Sales(TTM) 4.68 | ||
Enterprise Value to Revenue 4.88 | Enterprise Value to EBITDA -13.2 | Shares Outstanding 147663008 | Shares Floating 88512573 |
Shares Outstanding 147663008 | Shares Floating 88512573 | ||
Percent Insiders 41.32 | Percent Institutions 48.94 |
Analyst Ratings
Rating 3.33 | Target Price 18.94 | Buy 2 | Strong Buy 3 |
Buy 2 | Strong Buy 3 | ||
Hold 11 | Sell 2 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Asana Inc
Company Overview
History and Background
Asana Inc. was founded in 2008 by Dustin Moskovitz and Justin Rosenstein, both former Facebook engineers. They aimed to improve team collaboration and workflow management. The company went public in 2020 via direct listing.
Core Business Areas
- Work Management Platform: Asana's core business revolves around its work management platform, designed to help teams organize, track, and manage their work. It provides features for project planning, task assignment, progress tracking, and communication.
Leadership and Structure
Dustin Moskovitz is the CEO. The company follows a relatively flat organizational structure, emphasizing collaboration and cross-functional teams.
Top Products and Market Share
Key Offerings
- Asana Platform: The Asana platform is its primary product, a work management tool. Exact market share data fluctuates but is estimated to be around 25% within the collaborative work management software space. Asana boasts millions of active users. Competitors include Monday.com (MNDY), Atlassian (TEAM) and Microsoft (MSFT). Revenue can be estimated based on average subscription values and reported user numbers.
Market Dynamics
Industry Overview
The collaborative work management software market is growing rapidly, driven by the increasing need for efficient team collaboration and remote work solutions. The market is competitive and fragmented.
Positioning
Asana positions itself as a leading work management platform, targeting teams of all sizes. It emphasizes ease of use, flexibility, and integrations with other popular tools.
Total Addressable Market (TAM)
The TAM for collaborative work management software is projected to reach billions of dollars. Asana is well-positioned to capture a significant share of this market given its strong product offering and established brand.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- User-friendly interface
- Robust feature set
- Integrations with other tools
- Strong customer base
Weaknesses
- High price point compared to some competitors
- Customer service can be improved
- Reliance on subscription model
Opportunities
- Expanding into new markets
- Developing new features and integrations
- Acquiring smaller companies
- Capitalizing on the growth of remote work
Threats
- Increased competition
- Economic downturn
- Security breaches
- Changes in technology
Competitors and Market Share
Key Competitors
- MNDY
- TEAM
- MSFT
- SMAR
Competitive Landscape
Asana's strengths include its user-friendly interface and integrations. Weaknesses include a higher price point compared to some competitors. Its main advantage is its ease of use for non technical users.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Asana has experienced rapid revenue growth in recent years, driven by increasing adoption of its platform.
Future Projections: Analyst projections suggest continued revenue growth for Asana, although the pace may slow down as the market matures.
Recent Initiatives: Recent strategic initiatives include expanding its product offerings, partnering with other companies, and investing in marketing and sales.
Summary
Asana is a growing company in the competitive work management software market. It benefits from a strong brand and user-friendly product, but faces challenges from larger, more established competitors. Continued innovation and effective marketing will be crucial for Asana to maintain its growth trajectory. Its biggest needs is to manage the high price point for some users. The company needs to watch out for economic downturns.
Similar Companies
CRM
Salesforce.com Inc
CRM
Salesforce.com Inc
MNDY
Monday.Com Ltd
MNDY
Monday.Com Ltd
MSFT
Microsoft Corporation
MSFT
Microsoft Corporation
SMAR
Smartsheet Inc
SMAR
Smartsheet Inc
TEAM
Atlassian Corp Plc
TEAM
Atlassian Corp Plc
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Asana Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2020-09-30 | Co-Founder, President, CEO & Chair Mr. Dustin A. Moskovitz | ||
Sector Technology | Industry Software - Application | Full time employees 1819 | Website https://asana.com |
Full time employees 1819 | Website https://asana.com | ||
Asana, Inc., together with its subsidiaries, operates a work management software platform for individuals, team leads, and executives in the United States and internationally. Its platform helps organizations to orchestrate work from daily tasks to cross-functional strategic initiatives; manage work across a portfolio of projects or workflows, see progress against goals, identify bottlenecks, resource constraints, and milestones; and communicate company-wide goals, monitor status, and oversee work across projects and portfolios to gain real-time insights. The company uses a hybrid go-to-market approach, combining a product-led model, direct sales, and channel partners to serve customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
Upturn is now on iOS and Android!
Experience Upturn on your mobile. Install it now!
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.