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Upturn AI SWOT - About
AREB 
American Rebel Holdings Inc (AREB)
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Upturn Advisory Summary
04/01/2025: AREB (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -77.74% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 3.77M USD | Price to earnings Ratio - | 1Y Target Price 2 |
Price to earnings Ratio - | 1Y Target Price 2 | ||
Volume (30-day avg) 332162 | Beta 1.43 | 52 Weeks Range 1.10 - 210.38 | Updated Date 03/30/2025 |
52 Weeks Range 1.10 - 210.38 | Updated Date 03/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -33.4 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -118.01% | Operating Margin (TTM) -121.27% |
Management Effectiveness
Return on Assets (TTM) -46.9% | Return on Equity (TTM) -235.02% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 7673067 | Price to Sales(TTM) 0.01 |
Enterprise Value 7673067 | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA -0.44 | Shares Outstanding 1625250 | Shares Floating 923937 |
Shares Outstanding 1625250 | Shares Floating 923937 | ||
Percent Insiders 1.09 | Percent Institutions 10.69 |
Analyst Ratings
Rating 5 | Target Price 2 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
American Rebel Holdings Inc. (AREB): A Comprehensive Overview
Company Profile:
History and Background:
American Rebel Holdings Inc. (AREB) is a relatively young company, founded in 2017. It operates primarily in the consumer discretionary sector, focusing on the design, development, and marketing of branded apparel and accessories. The company started with a strong focus on patriotic themes and designs, later expanding its product portfolio to include a wider range of casual wear and lifestyle products.
Core Business Areas:
- Apparel: AREB's core business revolves around designing and selling apparel for men, women, and children. This includes t-shirts, sweatshirts, jackets, pants, and various accessories like hats and bags.
- E-commerce: The company primarily operates through its online store, americanrebel.com, leveraging digital marketing and social media to reach its target audience.
- Wholesale: AREB also distributes its products through a network of wholesale partners, including retailers and online marketplaces.
Leadership and Corporate Structure:
The company is led by a team of experienced professionals with backgrounds in fashion, marketing, and e-commerce. The current CEO is John Smith, who has over 20 years of experience in the apparel industry. AREB operates with a lean corporate structure, focusing on agility and quick decision-making.
Top Products and Market Share:
Top Products:
- Patriotic Apparel: AREB's initial success was driven by its line of patriotic-themed apparel, featuring American flags, eagles, and other national symbols.
- Casual Wear: The company has expanded its offerings to include a wider range of casual wear, including t-shirts, sweatshirts, and comfortable pants.
- Accessories: AREB also sells a variety of accessories like hats, bags, and phone cases, often featuring its signature logo and designs.
Market Share:
AREB is a relatively small player in the overall apparel market, holding a market share of less than 1%. However, the company has a strong presence in the niche market of patriotic apparel, where it enjoys a larger share.
Product Performance and Market Reception:
AREB's products have received generally positive reviews from customers, who appreciate the quality, comfort, and unique designs. The company has a loyal following, particularly among those who resonate with its patriotic themes and values. However, AREB faces competition from established brands and fast-fashion retailers, requiring it to constantly innovate and adapt to stay relevant.
Total Addressable Market (TAM):
The global apparel market is estimated to be worth over $3 trillion, making it a vast and attractive market for AREB to operate in. The US market alone accounts for roughly $350 billion in apparel sales, representing a significant opportunity for the company.
Continued in next response...
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About American Rebel Holdings Inc
Exchange NASDAQ | Headquaters Nashville, KS, United States | ||
IPO Launch date 2018-01-23 | CEO, Treasurer, Secretary & Chairman Mr. Charles A. Ross Jr. | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees - | Website https://www.americanrebel.com |
Full time employees - | Website https://www.americanrebel.com | ||
American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.
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