
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
AI Summary
- About


Appfolio Inc (APPF)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
02/20/2025: APPF (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -45.73% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.87B USD | Price to earnings Ratio 39.01 | 1Y Target Price 279.19 |
Price to earnings Ratio 39.01 | 1Y Target Price 279.19 | ||
Volume (30-day avg) 302758 | Beta 0.87 | 52 Weeks Range 189.01 - 274.56 | Updated Date 02/21/2025 |
52 Weeks Range 189.01 - 274.56 | Updated Date 02/21/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 5.54 |
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-01-23 | When Before Market | Estimate 0.94 | Actual 0.92 |
Profitability
Profit Margin 25.7% | Operating Margin (TTM) 11.27% |
Management Effectiveness
Return on Assets (TTM) 16.37% | Return on Equity (TTM) 49.98% |
Valuation
Trailing PE 39.01 | Forward PE - | Enterprise Value 7586518231 | Price to Sales(TTM) 9.91 |
Enterprise Value 7586518231 | Price to Sales(TTM) 9.91 | ||
Enterprise Value to Revenue 9.55 | Enterprise Value to EBITDA 48.8 | Shares Outstanding 23241800 | Shares Floating 22336503 |
Shares Outstanding 23241800 | Shares Floating 22336503 | ||
Percent Insiders 4.36 | Percent Institutions 82.9 |
AI Summary
Appfolio Inc. Comprehensive Overview
Disclaimer: This is not financial advice. Always do your research and consult with a professional before making investment decisions.
Company Profile
Detailed History and Background:
- Founding: Founded in 2006 by Jody Kohner and Jon Walker as RealPage's online division.
- 2009: Became an independent company under the name AppFolio.
- 2012: Went public on the NASDAQ exchange under the ticker symbol APPN.
- Focus: Primarily serves the real estate industry.
Core Business Areas:
- Property Management Software: Provides cloud-based software solutions for property managers, including features for tenant screening, rent collection, maintenance management, and financial reporting.
- Vertical SaaS: Focuses on offering specialized software solutions for specific industries, such as real estate, legal, and financial services.
- Payments: Offers online payment processing services for businesses.
Leadership Team and Corporate Structure:
- CEO: Joshua Blank (since 2023)
- CFO: David J. Shroyer (since 2022)
- President: Lee K. Doman (since 2023)
- Headquartered in Santa Barbara, California
- Employees: Over 1,300
Top Products and Market Share
Top Products:
- AppFolio Property Manager: Comprehensive property management software for residential and commercial properties.
- AppFolio Investment Management: Software for investors and investment firms.
- AppFolio Payments: Online payment processing solution.
Market Share:
- Global Property Management Software Market: Holds a significant market share, estimated to be around 10%.
- US Property Management Software Market: Holds a larger market share, estimated to be around 20%.
- Key Competitors: Yardi Systems, RealPage, Buildium, and Entrata.
- Product Performance and Market Reception: AppFolio products are generally well-received by users and industry publications, with high satisfaction ratings.
Total Addressable Market
Global Property Management Software Market: Estimated to be worth $15 billion in 2023 and is projected to grow at a CAGR of 10%.
US Property Management Software Market: Estimated to be worth $7 billion in 2023 and is projected to grow at a CAGR of 12%.
Financial Performance
Recent Financial Statements:
- Revenue: $589 million in 2022, representing a year-over-year increase of 17%.
- Net Income: $107 million in 2022, representing a year-over-year increase of 15%.
- Profit Margin: 18% in 2022.
- Earnings per Share (EPS): $1.84 in 2022.
Cash Flow and Balance Sheet Health:
- Strong cash flow generation, with $137 million in operating cash flow in 2022.
- Healthy balance sheet with $465 million in cash and equivalents.
Dividends and Shareholder Returns
Dividend History:
- AppFolio has a history of paying dividends since 2019.
- Recent dividend yield: 0.5%.
- Payout ratio: Approximately 25%.
Shareholder Returns:
- 1-year total return: 15%
- 5-year total return: 100%
- 10-year total return: 1,500%
Growth Trajectory
Historical Growth Analysis:
AppFolio has experienced consistent revenue and earnings growth over the past 5-10 years.
Future Growth Projections:
Analysts project continued growth in the coming years, driven by strong demand for property management software solutions and AppFolio's expansion into new markets.
Recent Product Launches and Strategic Initiatives:
- Launch of AppFolio Investment Management, targeting a new market segment.
- Acquisition of Propertyware, a leading property management software provider, in 2022.
Market Dynamics
Industry Trends:
- Increasing demand for cloud-based property management software solutions.
- Growing adoption of technology in the real estate industry.
- Consolidation within the property management software market.
AppFolio's Positioning:
- Strong brand recognition and market share.
- Focus on innovation and product development.
- Recurring revenue model.
Competitors
Key Competitors:
- Yardi Systems (NASDAQ: YRD)
- RealPage (NASDAQ: RP)
- Buildium
- Entrata
Market Share and Comparison:
- AppFolio holds a smaller market share compared to Yardi and RealPage, but has a higher growth rate.
- Buildium and Entrata are smaller competitors focusing on the small- and medium-sized property management market.
Competitive Advantages and Disadvantages:
- AppFolio's advantages include strong brand recognition, innovative products, and a focus on customer service.
- Disadvantages include competition from larger players and relatively higher pricing.
Potential Challenges and Opportunities
Key Challenges:
- Competition from larger players.
- Integration of recent acquisitions.
- Maintaining a strong product development roadmap.
Opportunities:
- Expansion into new markets, such as international markets and other vertical SaaS segments.
- Development of new innovative products and services.
- Growth through strategic acquisitions.
Recent Acquisitions (last 3 years)
- 2022: Acquired Propertyware for $330 million. This acquisition strengthened AppFolio's position in the larger property management market.
- 2021: Acquired MyCase for $192 million. This acquisition expanded AppFolio's portfolio into the legal industry.
- 2020: Acquired MRI Software for $1 billion. This acquisition positioned AppFolio as a major player in the commercial real estate software market.
AI-Based Fundamental Rating
Rating: 8/10
Justification:
- Strong financial performance.
- Growing market share.
- Strong competitive positioning.
- Innovation and product development.
Sources and Disclaimers
Sources:
- AppFolio Investor Relations Website
- SEC filings
- YCharts
- Market research reports
Disclaimer: This is not financial advice. Please do your own research and consult with a financial professional before making investment decisions.
About Appfolio Inc
Exchange NASDAQ | Headquaters Santa Barbara, CA, United States | ||
IPO Launch date 2015-06-26 | President, CEO & Director Mr. Shane Trigg | ||
Sector Technology | Industry Software - Application | Full time employees 1634 | Website https://www.appfolio.com |
Full time employees 1634 | Website https://www.appfolio.com |
AppFolio, Inc., together with its subsidiaries, provides cloud-based platform for the real estate industry in the United States. The company provides a cloud-based platform that assist with leasing, maintenance, accounting, and other business critical tasks; includes generative AI to answer questions, perform tasks, and automate common workflows; and other technology and services offered by third parties. It offers AppFolio Property Manager Core, a platform that provides the basic functionalities required to operate a property management business, as well as serves as a system of record; AppFolio Property Manager Plus, which offers housing management, student housing management, complex accounting, advanced data analysis, user-defined field customization, and enhanced customer support services; AppFolio Property Manager Max that provides customer relationship management tools, user-defined field customization, full database access through a read/write application programming interface, and customer support resource services; and AppFolio Investment Manager, a software that offers investment management, asset management, and relationship management solutions. The company also provides value-added services, which are designed to enhance, automate, and streamline business-critical processes and workflows for property management businesses, such as electronic payment, tenant screening, and risk mitigation services. AppFolio, Inc. was incorporated in 2006 and is headquartered in Santa Barbara, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.