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ProShares Short Financials (SEF)



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Upturn Advisory Summary
09/15/2025: SEF (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit -21.26% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
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Key Highlights
Volume (30-day avg) - | Beta -1 | 52 Weeks Range 32.33 - 40.62 | Updated Date 06/30/2025 |
52 Weeks Range 32.33 - 40.62 | Updated Date 06/30/2025 |
Upturn AI SWOT
ProShares Short Financials
ETF Overview
Overview
The ProShares Short Financials (SEF) seeks daily investment results, before fees and expenses, that correspond to the inverse (-1x) of the daily performance of the Dow Jones U.S. Financials Index. It offers a way for investors to potentially profit from a decline in the financial sector.
Reputation and Reliability
ProShares is a well-known issuer of leveraged and inverse ETFs, recognized for its innovation and experience in providing sophisticated investment tools.
Management Expertise
ProShares has a dedicated team of investment professionals with expertise in managing complex ETF products.
Investment Objective
Goal
To seek daily investment results, before fees and expenses, that correspond to the inverse (-1x) of the daily performance of the Dow Jones U.S. Financials Index.
Investment Approach and Strategy
Strategy: The ETF employs a strategy to provide inverse exposure to the Dow Jones U.S. Financials Index on a daily basis, using derivatives such as swap agreements.
Composition The ETF primarily holds financial instruments designed to deliver the inverse return of the index, rather than directly holding stocks.
Market Position
Market Share: The ProShares Short Financials ETF holds a smaller market share compared to broad-based financial sector ETFs and other inverse financial ETFs.
Total Net Assets (AUM): 36810000
Competitors
Key Competitors
- Direxion Daily Financial Bear 3X Shares (FAZ)
- ProShares UltraShort Financials (SKF)
Competitive Landscape
The competitive landscape includes other inverse and leveraged financial ETFs. SEF offers -1x daily exposure, which is less aggressive than competitors like FAZ (3x leveraged). The advantages of SEF are its lower leverage and daily reset, appealing to risk-averse investors compared to competitors who seek higher return. A disadvantage could be lower potential gains during significant market downturns for the financial sector relative to leveraged counterparts.
Financial Performance
Historical Performance: Historical performance should be viewed with caution, as inverse ETFs are designed for short-term trading and can suffer from significant value erosion over longer periods.
Benchmark Comparison: The ETF's performance should inversely correlate with the Dow Jones U.S. Financials Index on a daily basis. Deviations can occur due to fees, expenses, and the effects of compounding.
Expense Ratio: 0.95
Liquidity
Average Trading Volume
The average trading volume of the ProShares Short Financials ETF indicates moderate liquidity, facilitating relatively easy entry and exit for most investors.
Bid-Ask Spread
The bid-ask spread is generally tight, indicating reasonable trading costs, but can widen during periods of market volatility.
Market Dynamics
Market Environment Factors
Economic indicators such as interest rate changes, regulatory developments, and overall market sentiment significantly impact ProShares Short Financials.
Growth Trajectory
Growth trends depend heavily on market sentiment toward the financial sector; any change to the underlying index can trigger immediate revisions to investment strategies and holdings.
Moat and Competitive Advantages
Competitive Edge
ProShares Short Financials's primary advantage lies in its focused strategy of providing a straightforward inverse exposure to the US financials sector, making it a targeted tool for those bearish on financials. Its daily reset mechanism reduces the risk of long-term compounding erosion compared to leveraged ETFs held for extended periods. The ETF's established presence and focused objective give it a unique position. This targeted approach differentiates it from competitors.
Risk Analysis
Volatility
ProShares Short Financials can be highly volatile due to its inverse nature and the inherent volatility of the financial sector.
Market Risk
The ETF is subject to market risk, particularly related to the performance of the financial sector and potential inaccuracies in tracking the inverse of the underlying index.
Investor Profile
Ideal Investor Profile
The ideal investor is an experienced trader with a short-term outlook who believes the financial sector will decline.
Market Risk
ProShares Short Financials is best suited for active traders seeking to profit from short-term declines in the financial sector; it is not intended for long-term investors.
Summary
ProShares Short Financials (SEF) offers a way to profit from short-term declines in the financial sector by providing the inverse of the Dow Jones U.S. Financials Index. Due to its inverse nature and daily reset, it is most suitable for experienced, short-term traders and not long-term investors. The ETF's performance is heavily influenced by interest rates, regulatory changes, and market sentiment. Despite its specialized use, the low AUM reflects a higher risk as compared to investing in broad market indices.
Peer Comparison
Sources and Disclaimers
Data Sources:
- ProShares Website
- ETF.com
- Yahoo Finance
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Past performance is not indicative of future results. Investing in ETFs involves risk, including the potential loss of principal.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares Short Financials
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund invests in financial instruments that ProShare Advisors believes, in combination, should produce daily returns consistent with the Daily Target. The index is designed to measure the performance of financial companies included in the S&P 500 Index. Under normal circumstances, the fund will obtain inverse exposure to at least 80% of its total assets in components of the index or in instruments with similar economic characteristics. The fund is non-diversified.

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