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Upturn AI Summary
ProShares On-Demand ETF(OND)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for OND
10/13/2026: OND (1-star) is currently NOT-A-BUY. Pass it for now.
The ProShares On-Demand ETF (OND) offers targeted access to companies driving the digital on-demand economy, including platforms for delivery and instant services. Its main strength lies in its systematic thematic focus, which captures growth trends in tech and consumer discretionary sectors that broad indices may underrepresent. It is best used as a satellite position in a growth-focused portfolio, as it carries high sector concentration and valuation risks. Investors should monitor regulatory changes in the gig economy and interest rate trends, as these are primary catalysts for the fund's underlying components. It is most appropriate for investors comfortable with high volatility and higher expense ratios in exchange for specialized market exposure.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
ETF holdings, costs, diversification, valuation, risks, and market conditions provide supporting context about the fund.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The focus on digital platforms and tech-enabled services aligns well with long-term growth objectives. |
| Momentum investor | Strong fit while signal remains positive | OND tends to exhibit momentum-like behavior in bull markets as tech-heavy thematic stocks lead performance. |
| Value investor | Weak fit | The underlying companies often trade at high valuation multiples, conflicting with traditional value investing principles. |
| Dividend/Income investor | Weak fit | Most companies in the on-demand space prioritize capital reinvestment over dividend payments. |
| Low-risk investor | Weak fit | High sector concentration and growth-stock volatility make this fund unsuitable for risk-averse portfolios. |
Investor Profile
Ideal Investor Profile
The ideal investor is an aggressive growth-oriented investor seeking thematic exposure to digital and platform-based business models.
Suitability
OND is best suited for long-term growth investors who understand the risks of thematic concentration and are willing to tolerate higher volatility.
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Volatility | High | Thematic tech and growth stocks are prone to sharp price swings based on interest rate changes and earnings surprises. |
| Market risk | Medium / high | The fund is susceptible to broad market downturns, particularly those affecting the technology and consumer discretionary sectors. |
| Concentration | High | The fund is limited to a specific subset of companies, lacking the diversification of a total market or broad sector fund. |
| Tracking/expense | Medium | Higher expense ratios compared to broad ETFs can erode long-term performance. |
| Liquidity | Medium / high | Lower trading volumes may result in execution costs during volatile market conditions. |
| Business/sector quality | Medium | The on-demand business model often involves high regulatory, labor, and cash-burn risks. |
Risk Analysis
Volatility
OND is characterized by high volatility due to its concentration in growth-oriented technology and consumer services companies.
Market Risk
The fund faces significant systematic risk related to interest rates and consumer discretionary sentiment, which drive the valuations of its constituents.
What the ETF Owns
| Exposure Type | Exposure | Weight (%) | Retail Investor Read |
|---|---|---|---|
| Sector | Consumer Discretionary & Technology | 95 | The portfolio is heavily concentrated in platform-based businesses and digital service providers that facilitate on-demand consumer interaction. |
| Cash/collateral | Cash and Cash Equivalents | 5 | A small portion of the fund is held in liquid assets to manage day-to-day liquidity requirements and settlement. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type ETF | Historic Profit 19.52% | Avg. Invested days 48 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | ETF Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/13/2026 |
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