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- Upturn Summary
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Upturn AI Summary
ProShares On-Demand ETF(OND)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for OND
10/13/2026: OND (1-star) is currently NOT-A-BUY. Pass it for now.
The ProShares On-Demand ETF (OND) provides targeted exposure to companies that operate on-demand platforms such as digital media, ridesharing, and food delivery. It tracks the FactSet On-Demand Index, emphasizing companies in the communication services and technology sectors. While it offers a unique, pure-play approach for thematic investors, it is limited by low liquidity and high volatility. The fund is most appropriate for experienced traders seeking specific thematic exposure, while long-term investors should remain cautious of its small asset base and potential for sector-specific risk.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
ETF holdings, costs, diversification, valuation, risks, and market conditions provide supporting context about the fund.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | OND focuses on innovative companies, but its high concentration and niche volatility may not suit all growth-oriented strategies. |
| Momentum investor | Strong fit while signal remains positive | The fund may appeal to momentum traders when consumer demand for digital services is on an established uptrend. |
| Value investor | Weak fit | The portfolio consists primarily of high-growth tech and communication names, which rarely meet traditional value investment criteria. |
| Dividend/Income investor | Weak fit | The fund focuses on high-growth, innovation-based companies that typically do not prioritize dividend payouts. |
| Low-risk investor | Weak fit | Its narrow focus, sector concentration, and low liquidity profile create high levels of risk unsuitable for conservative portfolios. |
Investor Profile
Ideal Investor Profile
The ideal investor is an experienced, risk-tolerant individual looking for tactical, thematic exposure to the on-demand economy.
Suitability
OND is best suited for tactical, active traders rather than long-term passive index followers, due to its niche focus and liquidity limitations.
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Volatility | High | The high concentration in tech and communication stocks can lead to sharp price swings. |
| Market risk | Medium / high | General market downturns, especially in growth sectors, heavily impact the fund's NAV. |
| Concentration | High | The focus on a single niche theme leaves the fund vulnerable to industry-specific headwinds. |
| Tracking/expense | Medium | The expense ratio is relatively high compared to broader index funds, which can drag on long-term performance. |
| Liquidity | High | Low average trading volume can make entering or exiting positions difficult without impacting the market price. |
| Business/sector quality | Medium | The reliance on a developing and competitive industry creates uncertainty regarding the long-term viability of some holdings. |
Risk Analysis
Volatility
OND is characterized by higher-than-average historical volatility, typical of thematic funds tied to technology and consumer growth sectors.
Market Risk
Risks include sensitivity to cyclical consumption patterns and the high interest rate sensitivity of the technology companies that dominate the portfolio.
What the ETF Owns
| Exposure Type | Exposure | Weight (%) | Retail Investor Read |
|---|---|---|---|
| Sector | Communication Services | 53.6 | This sector provides the largest concentration of companies offering digital media and interactive entertainment platforms. |
| Sector | Technology | 27.4 | Technology exposure captures the software and platform developers fueling the on-demand infrastructure. |
| Sector | Consumer Cyclical | 16.1 | These holdings represent businesses providing consumer-facing on-demand services like delivery and ridesharing. |
| Sector | Industrials | 2.9 | Industrial exposure includes companies providing specialized support or logistics for the on-demand ecosystem. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type ETF | Historic Profit 19.52% | Avg. Invested days 48 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | ETF Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/13/2026 |
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