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ProShares On-Demand ETF(OND)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for OND
09/16/2026: OND (1-star) is a SELL. SELL for 5 days. Simulated Profits (-8.91%). Updated daily EoD!
The ProShares On-Demand ETF (OND) provides targeted exposure to companies driving the global on-demand economy, including streaming, delivery, and digital services. It acts as a specialized growth-oriented satellite holding, offering a convenient way to access this specific theme without picking individual stocks. While it benefits from ProShares' issuer quality, it faces risks related to high sector concentration, volatility, and regulatory uncertainty. It is best suited for investors with a long-term growth outlook and high risk tolerance who are looking to complement core holdings with thematic exposure.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
ETF holdings, costs, diversification, valuation, risks, and market conditions provide supporting context about the fund.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The ETF focuses on high-growth companies that are disrupting traditional service delivery models. |
| Momentum investor | Strong fit while signal remains positive | Momentum investors may favor this fund during periods where digital-transformation themes outperform the broader market. |
| Value investor | Weak fit | The portfolio is generally comprised of high-multiple growth stocks rather than traditional value plays. |
| Dividend/Income investor | Weak fit | Companies in this sector typically prioritize reinvestment for growth over paying dividends. |
| Low-risk investor | Weak fit | The fund's high concentration in growth sectors subjects it to significant price volatility. |
Investor Profile
Ideal Investor Profile
The ideal investor is an aggressive, growth-oriented participant looking to add a thematic satellite to their portfolio.
Suitability
OND is best suited for long-term investors comfortable with high volatility, rather than passive index followers or short-term traders.
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Volatility | High | The focus on growth stocks makes the fund highly sensitive to market swings. |
| Market risk | High | Broad market downturns usually impact technology and consumer growth stocks disproportionately. |
| Concentration | Medium / high | The ETF is limited to a specific thematic niche, increasing exposure to sector-specific risks. |
| Tracking/expense | Medium | Higher management fees relative to broad indices can erode total returns over time. |
| Liquidity | Medium | Lower trading volumes can lead to wider spreads and difficulty in executing large trades. |
| Business/sector quality | Medium | The business models of many on-demand companies are still maturing and focus on scale rather than immediate profit. |
Risk Analysis
Volatility
OND exhibits high historical volatility due to its narrow focus on growth-oriented tech and consumer stocks.
Market Risk
The fund is highly exposed to equity market risk and sector-specific downturns impacting high-growth digital platforms.
What the ETF Owns
| Exposure Type | Exposure | Weight (%) | Retail Investor Read |
|---|---|---|---|
| Sector | Consumer Discretionary & Technology | 65 | This captures the core platforms and service providers that drive the on-demand ecosystem. |
| Sector | Communication Services | 25 | This includes streaming and digital content providers that represent the media aspect of on-demand services. |
| Cash/collateral | Cash and Cash Equivalents | 10 | This represents the liquidity maintained for daily operational and rebalancing needs. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type ETF | Historic Profit 19.52% | Avg. Invested days 48 | Today’s Advisory SELL |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | ETF Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/16/2026 |
ETF Fundamentals 
Source: EOD Historical Data • Updated Sep 16, 2026
Fund Basics
| Metric | Value |
|---|---|
| Fund Size (AUM) | $2.52M |
| Issuer | ProShares |
| Expense Ratio | 0.58% |
| Distribution Yield | 0% |
| Inception | Oct 26, 2021 |
Performance
| Period | Total Return |
|---|---|
| YTD | -18.70% |
| 1 Year | -27.70% |
| 3 Year | +13.98% |
| 5 Year | +0.00% |
| 10 Year | +0.00% |
Risk Metrics
| Metric | Value |
|---|---|
| 1Y Volatility | 18.65% |
| 3Y Volatility | 20.59% |
| 3Y Sharpe Ratio | 0.57 |
Ratings
| Metric | Value |
|---|---|
| Morningstar Rating | ★★★★★ |
Market Cap Distribution
| Cap Size | Weight |
|---|---|
| Large Cap | 47.45% |
| Mid Cap | 27.64% |
| Mega Cap | 14.27% |
| Small Cap | 6.62% |
| Micro Cap | 3.66% |
Top Sectors
| Sector | Weight |
|---|---|
| Communication Services | 53.68% |
| Technology | 26.91% |
| Consumer Cyclicals | 16.60% |
| Industrials | 2.80% |
Asset Allocation
Portfolio Characteristics
| Metric | Value |
|---|---|
| Portfolio P/E | 21.83x |
| Portfolio P/B | 3.09x |
| Portfolio P/S | 1.6x |
| Holdings Turnover | 42.0% |
| Distribution Yield | 0% |
Top Holdings
| Holding | Weight |
|---|---|
| DoorDash. Class A Common Stock | 6.15% |
| Roblox | 5.81% |
| Spotify Technology SA | 5.32% |
| Capcom | 5.15% |
| Take-Two Interactive Software | 4.93% |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
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