
Cancel anytime
- Chart
- Upturn Summary
- Highlights
Upturn AI SWOT
- About
Innovator ETFs Trust (IMAY)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
04/01/2025: IMAY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit -3.38% | Avg. Invested days 35 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Volume (30-day avg) 2189 | Beta - | 52 Weeks Range 24.74 - 27.18 | Updated Date 04/1/2025 |
52 Weeks Range 24.74 - 27.18 | Updated Date 04/1/2025 |
Upturn AI SWOT
Innovator ETFs Trust
ETF Overview
Overview
Innovator ETFs Trust offers defined outcome ETFs, designed to provide specific downside protection or upside potential over a set period, using options on underlying indexes.
Reputation and Reliability
Innovator Capital Management is a reputable firm specializing in defined outcome ETFs, known for their innovative approach.
Management Expertise
The management team has considerable expertise in options strategies and structured products, essential for managing these ETFs.
Investment Objective
Goal
To provide investors with defined levels of downside protection and potential capped upside returns over a specific outcome period.
Investment Approach and Strategy
Strategy: These ETFs do not track a specific index but rather implement a strategy using Flexible Exchange Options (FLEX Options) to achieve a defined outcome.
Composition The ETFs primarily hold FLEX Options on underlying indexes such as the S&P 500, along with cash or short-term instruments.
Market Position
Market Share: Innovator ETFs holds a moderate market share within the defined outcome ETF niche.
Total Net Assets (AUM): 5200000000
Competitors
Key Competitors
- FTXO
- FLQM
- BUZZ
Competitive Landscape
The defined outcome ETF market is becoming increasingly competitive. Innovator ETFs have a first-mover advantage, but faces competition from firms like First Trust and others launching similar products. Innovator ETFs offer a wide range of outcome periods and levels of protection, while competitors might focus on specific market segments. Innovator ETFs risk comes from accurately pricing and managing the options strategies, as well as from fluctuating market volatility, so it's more crucial to have a strong risk management.
Financial Performance
Historical Performance: Historical performance varies greatly depending on the specific ETF and outcome period; returns are linked to the underlying index's performance and the options strategy employed.
Benchmark Comparison: Benchmarking is complex; performance should be compared against the potential return profile defined by the ETF's strategy, rather than a simple index tracking benchmark.
Expense Ratio: 0.79
Liquidity
Average Trading Volume
The ETF's liquidity is generally moderate to high, depending on the specific ETF within the Innovator ETFs Trust and current market interest.
Bid-Ask Spread
The bid-ask spread is generally tight, reflecting the ETF's trading volume and the liquidity of the underlying options.
Market Dynamics
Market Environment Factors
Market volatility, interest rates, and investor sentiment impact the pricing and demand for defined outcome ETFs. Rising volatility generally increases the cost of options, which can affect the ETF's outcome profile.
Growth Trajectory
Growth depends on investor demand for downside protection and defined returns. Innovation in outcome strategies and wider adoption are key factors.
Moat and Competitive Advantages
Competitive Edge
Innovator ETFs have a first-mover advantage in the defined outcome ETF space, giving them brand recognition and a wide range of product offerings. Their ETFs provide specified return profiles with downside protection, appealing to risk-averse investors. They have expanded their suite of defined outcome ETFs to cover different outcome periods, market segments, and risk levels. Their primary advantage lies in their expertise in structuring and managing the FLEX Options strategies necessary to deliver these defined outcomes, and it is crucial that they have a strong risk management team. They also have a network of partnerships and relationships.
Risk Analysis
Volatility
Volatility depends on the specific ETF and underlying index. Defined outcome ETFs typically exhibit lower volatility than the underlying index due to the downside protection.
Market Risk
Market risk depends on the underlying index. Investors should understand the risks associated with the specific index (e.g., S&P 500) and the potential impact on the ETF's return.
Investor Profile
Ideal Investor Profile
Investors seeking defined levels of downside protection and capped upside potential, particularly those nearing retirement or with specific risk tolerance levels.
Market Risk
Suitable for long-term investors seeking to manage downside risk within a portfolio, or those using them for tactical asset allocation strategies.
Summary
Innovator ETFs Trust offers defined outcome ETFs designed to provide downside protection and capped upside returns over a specific period using options. The issuer is reputable with expertise in structured products, although competition in this ETF industry is growing. These ETFs provide investors with an avenue for managing risk, albeit with limited upside potential. They are best suited for long-term investors seeking to mitigate losses and protect capital, although fees can be relatively higher than traditional ETFs.
Similar Companies
BUZZ

VanEck Social Sentiment ETF


BUZZ

VanEck Social Sentiment ETF
FTXO

First Trust Nasdaq Bank ETF


FTXO

First Trust Nasdaq Bank ETF
Sources and Disclaimers
Data Sources:
- Innovator ETFs Trust Website
- SEC Filings
- ETF.com
- Morningstar
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Past performance is not indicative of future results. Investment decisions should be based on individual circumstances and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator ETFs Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund invests at least 80% of its net assets in FLexible EXchange® Options ("FLEX Options") that reference the iShares MSCI EAFE ETF (the "Underlying ETF"). FLEX Options are exchange-traded option contracts with uniquely customizable terms. The fund is non-diversified.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.