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Simplify Exchange Traded Funds (HEQT)

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Upturn Advisory Summary
01/09/2026: HEQT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 27.3% | Avg. Invested days 71 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 0.47 | 52 Weeks Range 26.38 - 30.34 | Updated Date 06/29/2025 |
52 Weeks Range 26.38 - 30.34 | Updated Date 06/29/2025 |
Upturn AI SWOT
Simplify Exchange Traded Funds
ETF Overview
Overview
Simplify Exchange Traded Funds (ETFs) offer a range of investment strategies, often focusing on innovative approaches and specific market segments. Their offerings can include actively managed funds, passively managed index-tracking funds, and funds with unique hedging or factor-based methodologies, aiming to provide investors with diversified exposure to various asset classes and investment themes.
Reputation and Reliability
Simplify Asset Management is known for its innovative approach to ETF creation, often bringing niche or actively managed strategies to the ETF wrapper. While a newer player compared to some behemoths, they have gained recognition for their distinctive product development.
Management Expertise
The management team at Simplify Asset Management typically comprises individuals with extensive experience in portfolio management, quantitative research, and financial product development, focusing on delivering differentiated investment solutions.
Investment Objective
Goal
The primary investment goal of Simplify ETFs varies significantly across their product suite. Generally, they aim to provide investors with access to specific market exposures, investment strategies, or asset classes that may be difficult to replicate through traditional means, often with a focus on risk management or enhanced returns.
Investment Approach and Strategy
Strategy: Simplify ETFs employ a diverse range of strategies. This includes tracking specific indexes, focusing on particular sectors (e.g., technology, energy), offering actively managed portfolios, or utilizing complex strategies like options overlays and factor investing to achieve their objectives.
Composition The composition of Simplify ETFs is highly dependent on the specific fund. Holdings can range from equities and fixed income to commodities, derivatives, and other financial instruments, all tailored to the fund's stated investment strategy.
Market Position
Market Share: As a relatively specialized ETF provider, Simplify Exchange Traded Funds holds a niche market share within the broader US ETF landscape. Their market share is concentrated in the specific segments they target, rather than across the entire ETF market.
Total Net Assets (AUM): Total Net Assets (AUM) for Simplify ETFs are subject to fluctuations based on market performance and fund inflows/outflows. Specific AUM figures would need to be sourced from real-time financial data providers.
Competitors
Key Competitors
- Vanguard S&P 500 ETF (VOO)
- iShares Core S&P 500 ETF (IVV)
- Invesco QQQ Trust (QQQ)
- iShares Russell 2000 ETF (IWM)
- SPDR S&P Biotech ETF (XBI)
- Global X Robotics & Artificial Intelligence ETF (BOTZ)
Competitive Landscape
The US ETF market is highly competitive, dominated by large players offering broad market exposure at low costs. Simplify Exchange Traded Funds competes by offering specialized strategies, actively managed products, or unique asset exposures that may appeal to a more discerning investor. Their advantage lies in innovation and niche focus, while a disadvantage could be lower brand recognition and potentially higher expense ratios compared to passive behemoths.
Financial Performance
Historical Performance: Historical performance for Simplify ETFs is highly fund-specific. Investors must examine the performance data for individual Simplify ETFs they are interested in over various time periods (e.g., 1-year, 3-year, 5-year) to assess their track record.
Benchmark Comparison: Performance comparison to a relevant benchmark index is crucial for each Simplify ETF. This allows investors to determine if the ETF is meeting its stated objectives and outperforming or underperforming its designated benchmark.
Expense Ratio: Expense ratios for Simplify ETFs vary significantly based on the fund's strategy and management. Actively managed or more complex strategies typically carry higher expense ratios than broad-market index ETFs. Specific figures must be checked for individual funds.
Liquidity
Average Trading Volume
The average trading volume for Simplify ETFs varies considerably by fund, with more specialized or newer ETFs generally exhibiting lower trading volumes compared to highly liquid, large-cap ETFs.
Bid-Ask Spread
The bid-ask spread for Simplify ETFs is influenced by their trading volume and the underlying assets; more liquid ETFs tend to have tighter spreads, while less liquid ones may have wider spreads, impacting trading costs.
Market Dynamics
Market Environment Factors
Simplify ETFs are influenced by a wide range of market factors, including macroeconomic trends, interest rate policies, sector-specific growth prospects, regulatory changes, and overall investor sentiment. Their specialized nature means they can be particularly sensitive to factors affecting their target niches.
Growth Trajectory
Simplify Exchange Traded Funds has shown a growth trajectory characterized by the introduction of new, innovative ETF products targeting specific market needs and investment themes, reflecting a strategy to differentiate within the crowded ETF space.
Moat and Competitive Advantages
Competitive Edge
Simplify ETFs often possess a competitive edge through their pioneering approach to niche strategies, such as incorporating options for hedging or income generation, or focusing on emerging investment themes. Their ability to bring complex, actively managed strategies into the accessible ETF structure is a key differentiator, appealing to investors seeking solutions beyond traditional passive investing. This allows them to cater to specific risk-return profiles and market opportunities.
Risk Analysis
Volatility
The historical volatility of Simplify ETFs is highly dependent on the specific ETF and its underlying assets. Funds focusing on volatile sectors like technology or using leveraged strategies will exhibit higher volatility.
Market Risk
Market risk for Simplify ETFs encompasses risks associated with the underlying assets they hold, such as equity market downturns, interest rate fluctuations for bond funds, commodity price swings, or specific risks related to the sectors or themes they target.
Investor Profile
Ideal Investor Profile
The ideal investor for Simplify ETFs is typically one with a nuanced understanding of financial markets, seeking specific investment exposures or strategies that go beyond broad market indices. This includes investors looking for active management, factor-based investing, hedging solutions, or exposure to niche asset classes, and who are comfortable with potentially higher expense ratios for specialized approaches.
Market Risk
Simplify ETFs can be suitable for long-term investors seeking strategic allocations, active traders looking for specific market plays, and investors who prefer actively managed strategies over purely passive ones, depending on the individual ETF's objective.
Summary
Simplify Exchange Traded Funds offers a diverse array of ETFs, often distinguished by innovative strategies and niche market focus. Their products cater to investors seeking more than just broad index exposure, incorporating elements like active management and sophisticated hedging techniques. While their market share is smaller compared to industry giants, their competitive edge lies in product differentiation and specialized investment solutions. Investors should carefully assess individual ETF objectives, risks, and expenses before investing.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Simplify Asset Management Official Website
- Financial Data Providers (e.g., Bloomberg, Refinitiv, Morningstar - specific data points require real-time access)
- SEC Filings
Disclaimers:
This JSON output is for informational purposes only and does not constitute investment advice. Investment decisions should be based on individual research, consultation with a financial advisor, and a thorough review of the specific ETF's prospectus and offering documents. Market share and AUM figures are illustrative and require real-time data for accuracy. Performance data is historical and not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Simplify Exchange Traded Funds
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The adviser seeks to achieve the fund"s investment objective by investing primarily in equity securities and applying an option overlay known as a "put/spread collar" strategy. Under normal circumstances, it invests at least 80% of its net assets (plus any borrowings for investment purposes) in equity securities, primarily by purchasing exchange-traded funds ("ETFs") that seek to track the investment results of the S&P 500 Index. The fund typically invests at least 80% of the fund"s portfolio in underlying ETFs.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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