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Innovator ETFs Trust - Innovator Emerging Markets Power Buffer ETF - July (EOCT)

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Upturn Advisory Summary
01/09/2026: EOCT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 5.91% | Avg. Invested days 52 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 0.45 | 52 Weeks Range 24.00 - 28.35 | Updated Date 06/29/2025 |
52 Weeks Range 24.00 - 28.35 | Updated Date 06/29/2025 |
Upturn AI SWOT
Innovator ETFs Trust - Innovator Emerging Markets Power Buffer ETF - July
ETF Overview
Overview
The Innovator Emerging Markets Power Buffer ETF - July (EMPB) is an actively managed ETF that seeks to provide investors with leveraged exposure to an emerging markets equity index, while also offering downside protection. It employs a strategy that aims to capture a portion of the upside in emerging markets while buffering against a significant portion of the downside, capped at a predetermined level. The ETF is designed for investors looking for a structured approach to emerging market investing, balancing growth potential with risk management.
Reputation and Reliability
Innovator Capital Management, LLC is known for its innovative approach to ETF product development, particularly in structured outcome strategies. They have a growing presence in the ETF market with a focus on providing unique investment solutions.
Management Expertise
The ETF is managed by Innovator Capital Management, which brings expertise in structured product design and derivative strategies to offer capped upside and buffered downside exposure.
Investment Objective
Goal
To provide investors with leveraged exposure to the performance of an emerging markets equity index, with a defined buffer against downside losses, over a specific outcome period.
Investment Approach and Strategy
Strategy: The ETF aims to achieve its objective by investing in a combination of equity index futures, options, and other derivative instruments, alongside a core holding of an emerging markets equity index ETF or similar underlying assets. The strategy is designed to offer participation in the upside of emerging markets, up to a certain cap, while providing a buffer against losses below a specified threshold.
Composition The ETF's composition primarily consists of equity index futures, options, and potentially an underlying emerging markets ETF. The specific allocation will shift based on market conditions and the defined outcome period.
Market Position
Market Share: Information on the specific market share of the Innovator Emerging Markets Power Buffer ETF - July within the broader emerging markets ETF space is not readily available as it represents a niche product within a larger category.
Total Net Assets (AUM):
Competitors
Key Competitors
Competitive Landscape
The competitive landscape for structured outcome ETFs, especially in emerging markets, is evolving. Innovator's Power Buffer ETFs offer a distinct strategy compared to traditional passively managed emerging market ETFs. Their advantage lies in the defined risk-reward profile, offering downside protection and capped upside. However, competitors may offer lower expense ratios or broader market exposure without caps or buffers.
Financial Performance
Historical Performance: Historical performance data for this specific ETF is subject to the defined outcome periods and will vary. Investors should consult the ETF's prospectus and fact sheet for the most up-to-date performance figures.
Benchmark Comparison: The ETF aims to outperform a benchmark index by capturing upside while protecting against downside, but the capped upside will limit its performance in strong bull markets relative to an uncapped benchmark. Its performance relative to its benchmark is measured over its specific outcome period.
Expense Ratio:
Liquidity
Average Trading Volume
Average trading volume for this ETF is typically lower than that of broad-market emerging markets ETFs due to its specialized nature.
Bid-Ask Spread
The bid-ask spread for this ETF can be wider than highly liquid ETFs, reflecting its structured nature and underlying derivative holdings.
Market Dynamics
Market Environment Factors
The ETF's performance is heavily influenced by global economic conditions, geopolitical events in emerging markets, currency fluctuations, and investor sentiment towards emerging market equities. Interest rate changes and the strength of the US dollar also play a significant role.
Growth Trajectory
As a structured outcome product, the ETF's growth trajectory is tied to its ability to execute its defined strategy within each outcome period. Changes in strategy are predetermined by the outcome period's parameters rather than active tactical shifts.
Moat and Competitive Advantages
Competitive Edge
The ETF's primary competitive advantage lies in its innovative structured outcome strategy, which offers a defined buffer against downside risk and capped participation in emerging market upside. This unique risk-reward profile appeals to investors seeking more controlled exposure to volatile emerging markets. The ETF's structure aims to mitigate some of the inherent volatility associated with emerging market investments.
Risk Analysis
Volatility
While the buffer aims to reduce downside volatility, the ETF still carries significant volatility risk inherent in emerging markets. The leveraged component can also amplify both gains and losses.
Market Risk
The ETF is subject to market risk associated with the underlying emerging markets equity index. This includes risks related to political instability, economic downturns, currency depreciation, and regulatory changes in emerging economies.
Investor Profile
Ideal Investor Profile
The ideal investor for this ETF is one who is seeking exposure to emerging markets but is risk-averse and wants a defined level of downside protection. They should understand and be comfortable with the capped upside and the outcome period structure.
Market Risk
This ETF is best suited for investors who understand structured products and are looking for a defined outcome over a specific period, rather than pure passive index tracking or aggressive growth strategies.
Summary
The Innovator Emerging Markets Power Buffer ETF - July offers a unique structured approach to emerging market investing, aiming to provide leveraged upside participation with a built-in downside buffer over a defined outcome period. Its innovative strategy caters to risk-conscious investors seeking managed exposure to volatile markets. However, it comes with capped upside potential and specific risks associated with emerging economies and derivative instruments.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Innovator ETFs Official Website
- Financial Data Providers (e.g., ETF.com, Morningstar, Bloomberg)
Disclaimers:
This information is for educational purposes only and should not be considered investment advice. Past performance is not indicative of future results. Investors should consult with a qualified financial advisor before making investment decisions. ETF details such as AUM and expense ratios are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator ETFs Trust - Innovator Emerging Markets Power Buffer ETF - July
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests under normal circumstances, at least 80% of its net assets (plus any borrowings for investment purposes) in investments that provide exposure to the iShares MSCI Emerging Markets ETF (the "Underlying ETF"). FLEX Options are exchange-traded option contracts with uniquely customizable terms. The fund is non-diversified.

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