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Innovator MSCI Emerging Markets Power Buffer ETF January (EJAN)



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Upturn Advisory Summary
09/15/2025: EJAN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit -6.6% | Avg. Invested days 45 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
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Key Highlights
Volume (30-day avg) - | Beta 0.42 | 52 Weeks Range 27.90 - 32.06 | Updated Date 06/30/2025 |
52 Weeks Range 27.90 - 32.06 | Updated Date 06/30/2025 |
Upturn AI SWOT
Innovator MSCI Emerging Markets Power Buffer ETF January
ETF Overview
Overview
The Innovator MSCI Emerging Markets Power Buffer ETF January (EJAN) is designed to provide investors with buffered exposure to the MSCI Emerging Markets Index while limiting downside risk over a defined outcome period. It achieves this by sacrificing some potential upside gain.
Reputation and Reliability
Innovator Capital Management is known for its defined outcome ETFs, focusing on downside protection and capped upside potential. They are generally considered a reliable issuer within this niche.
Management Expertise
Innovator has a specialized team focused on structured outcome investments, providing experience in managing these types of ETFs.
Investment Objective
Goal
To provide investors with capped exposure to the MSCI Emerging Markets Index, while buffering against a specified level of downside risk over a defined outcome period (January to January).
Investment Approach and Strategy
Strategy: The ETF employs a defined outcome strategy, using flexible exchange options to provide a buffer against losses up to a certain percentage, while also capping potential gains.
Composition The ETF primarily holds Flexible Exchange Options (FLEX Options) linked to the MSCI Emerging Markets Index.
Market Position
Market Share: EJAN holds a small market share within the broader emerging market ETF category, as its defined outcome approach is a niche strategy.
Total Net Assets (AUM): 38450645
Competitors
Key Competitors
- iShares Core MSCI Emerging Markets ETF (IEMG)
- Vanguard FTSE Emerging Markets ETF (VWO)
- Schwab Emerging Markets Equity ETF (SCHE)
Competitive Landscape
The competitive landscape is dominated by broad-based, passively managed emerging market ETFs. EJAN differentiates itself by offering a defined outcome strategy with downside protection and capped upside, making it appealing to risk-averse investors. However, this approach limits potential returns compared to its competitors.
Financial Performance
Historical Performance: Historical performance will vary depending on the outcome period and market conditions. Due to its defined outcome strategy, EJAN's performance will differ significantly from a standard emerging market index ETF.
Benchmark Comparison: A direct comparison to the MSCI Emerging Markets Index is not appropriate, as EJAN aims to provide a buffered exposure with capped upside, which differs from the index's return profile.
Expense Ratio: 0.79
Liquidity
Average Trading Volume
The average trading volume is moderate, but should be sufficient for most retail investors.
Bid-Ask Spread
The bid-ask spread can vary depending on market conditions and trading volume, and investors should monitor it before trading.
Market Dynamics
Market Environment Factors
EJAN is affected by emerging market economic growth, geopolitical risks, currency fluctuations, and changes in investor sentiment toward emerging markets.
Growth Trajectory
The growth trajectory of EJAN depends on investor demand for defined outcome products and its ability to effectively deliver its stated buffer and cap within the defined outcome period.
Moat and Competitive Advantages
Competitive Edge
EJAN's competitive advantage lies in its defined outcome strategy, providing investors with a degree of downside protection and upside limitation over a specific period. This unique approach appeals to risk-averse investors seeking a more predictable return profile. While it sacrifices potential gains, it offers a measure of certainty in uncertain markets. This differentiates it from standard market-cap-weighted emerging market ETFs.
Risk Analysis
Volatility
EJAN's volatility is generally lower than the MSCI Emerging Markets Index due to its buffer strategy; however, this comes at the cost of capped upside potential.
Market Risk
EJAN is still subject to emerging market risk, including economic and political instability, currency fluctuations, and regulatory changes.
Investor Profile
Ideal Investor Profile
The ideal investor is risk-averse, seeking downside protection and a more predictable return profile in emerging markets. They are comfortable with capped upside potential in exchange for reduced downside risk.
Market Risk
EJAN is best suited for long-term investors who prioritize capital preservation and seek a buffered exposure to emerging markets.
Summary
The Innovator MSCI Emerging Markets Power Buffer ETF January (EJAN) offers a defined outcome strategy with a buffer against downside risk and a cap on potential gains tied to the MSCI Emerging Markets Index. It is designed for risk-averse investors who want a more predictable return profile. While it forgoes potential upside, the buffered exposure reduces volatility. The ETF's performance depends on market conditions and the effectiveness of its defined outcome strategy. It is a niche product appealing to those prioritizing capital preservation over maximizing returns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Innovator Capital Management website
- ETF.com
- FactSet
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Investment decisions should be based on individual circumstances and a thorough understanding of the ETF's prospectus.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator MSCI Emerging Markets Power Buffer ETF January
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund invests under normal circumstances, at least 80% of its net assets (plus any borrowings for investment purposes) in investments that provide exposure to the iShares MSCI Emerging Markets ETF (the "Underlying ETF"). FLEX Options are exchange-traded option contracts with uniquely customizable terms. It is non-diversified.

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