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Upturn AI Summary
Innovator MSCI Emerging Markets Power Buffer ETF January(EJAN)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Advisory Performance History (Simulated)
Upturn Advisory & Investor View for EJAN
10/02/2026: EJAN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
EJAN provides exposure to the MSCI Emerging Markets Index through an options-based strategy that buffers against the first 15% of losses while capping upside potential. Its primary strength lies in its ability to offer a defined-outcome profile, making it a valuable tool for risk-conscious investors who want to stay invested in EM without full exposure to downside volatility. It is not an income-generating fund and has a higher expense ratio than standard passive index funds. The most significant risks are the upside cap during bull markets and market drops exceeding the 15% buffer. It is best suited for investors who hold for the full annual outcome period.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
ETF holdings, costs, diversification, valuation, risks, and market conditions provide supporting context about the fund.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The upside cap limits the potential for outsized growth during strong emerging market bull runs. |
| Momentum investor | Weak fit | The capped upside structure hinders the ability to capture full momentum during rapid market upturns. |
| Value investor | Strong fit | The buffer provides a defensive mechanism that aligns with value-oriented concerns regarding capital preservation. |
| Dividend/Income investor | Weak fit | This fund focuses on price return outcomes and does not provide consistent dividend yield. |
| Low-risk investor | Strong fit while signal remains positive | The 15% buffer makes this an attractive tool for risk-conscious investors seeking emerging market exposure with reduced downside. |
Investor Profile
Ideal Investor Profile
The ideal investor is a risk-aware, long-term investor who wants EM exposure but seeks to mitigate the immediate downside risk of a market correction.
Suitability
EJAN is best suited for long-term investors holding for the full one-year outcome period rather than active traders.
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Volatility | Medium | The buffer significantly reduces tail-risk volatility compared to a direct investment in the index. |
| Market risk | High | The fund remains fully exposed to market losses beyond the 15% buffered threshold. |
| Concentration | Medium | The fund is concentrated on the performance of the EEM index and the specific constraints of the options strategy. |
| Tracking/expense | Medium | The higher expense ratio and the nature of options-based tracking create a variance from raw index returns. |
| Liquidity | Medium / high | Lower trading volumes for defined-outcome ETFs can lead to higher transaction costs for retail investors. |
| Business/sector quality | Medium | Performance relies on the underlying liquidity and structure of the EEM ETF and the options market. |
Risk Analysis
Volatility
EJAN exhibits lower historical volatility than the unhedged EEM index due to the built-in 15% buffer.
Market Risk
Investors face significant market risk if EEM declines by more than 15%, as the buffer only covers the first segment of losses.
What the ETF Owns
| Exposure Type | Exposure | Weight (%) | Retail Investor Read |
|---|---|---|---|
| Derivatives | FLEX Options on iShares MSCI Emerging Markets ETF (EEM) | 95 | These options contracts define the fund's specific cap and 15% downside buffer relative to emerging market performance. |
| Cash/collateral | Cash and Short-Term Treasury Equivalents | 5 | This portion provides necessary liquidity and collateral to support the underlying options strategy. |
Price Behavior

Steady Uptrend
The stock demonstrates consistent and steady upward price momentum.

Very Smooth
The stock has followed a highly orderly price path with minimal short-term disruption.
Analysis of Past Performance
Type ETF | Historic Profit 4.3% | Avg. Invested days 63 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
ETF Fundamentals 
Source: EOD Historical Data • Updated Oct 2, 2026
Fund Basics
| Metric | Value |
|---|---|
| Fund Size (AUM) | $143.08M |
| Issuer | Innovator ETFs |
| Expense Ratio | 0.89% |
| Distribution Yield | 0% |
| Inception | Dec 31, 2019 |
Performance
| Period | Total Return |
|---|---|
| YTD | +10.12% |
| 1 Year | +12.04% |
| 3 Year | +10.76% |
| 5 Year | +4.45% |
| 10 Year | +0.00% |
Risk Metrics
| Metric | Value |
|---|---|
| 1Y Volatility | 8.08% |
| 3Y Volatility | 6.89% |
| 3Y Sharpe Ratio | 0.85 |
Ratings
| Metric | Value |
|---|---|
| Morningstar Rating | ★★★★★ |
Market Cap Distribution
| Cap Size | Weight |
|---|---|
| Mega Cap | 61.34% |
| Large Cap | 30.46% |
| Mid Cap | 6.37% |
| Small Cap | 0.38% |
Top Sectors
| Sector | Weight |
|---|---|
| Technology | 44.19% |
| Financial Services | 19.16% |
| Consumer Cyclicals | 7.50% |
| Industrials | 6.04% |
Asset Allocation
Portfolio Characteristics
| Metric | Value |
|---|---|
| Portfolio P/E | 9.36x |
| Portfolio P/B | 2.05x |
| Portfolio P/S | 1.9x |
| Holdings Turnover | 0.0% |
| Distribution Yield | 0% |
Top Holdings
| Holding | Weight |
|---|---|
| Eem 12/30/2022 0.43 C | 191.16% |
| Eem 12/31/2021 0.41 C | 97.78% |
| Eem 12/30/2022 48.85 P | 31.57% |
| Eem 12/30/2022 41.52 P | 11.60% |
| Eem 12/31/2021 51.67 P | 4.19% |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

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