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Columbia Emerging Markets Consumer ETF (ECON)

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Upturn Advisory Summary
01/09/2026: ECON (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit -2.61% | Avg. Invested days 52 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 0.78 | 52 Weeks Range 18.97 - 23.98 | Updated Date 06/29/2025 |
52 Weeks Range 18.97 - 23.98 | Updated Date 06/29/2025 |
Upturn AI SWOT
Columbia Emerging Markets Consumer ETF
ETF Overview
Overview
The Columbia Emerging Markets Consumer ETF (Ticker: EMCM) aims to provide investors with exposure to companies that benefit from the growth of consumer spending in emerging markets. It focuses on companies whose revenues are primarily derived from consumer discretionary and consumer staples sectors within these developing economies.
Reputation and Reliability
Columbia Threadneedle Investments is a global asset management firm with a long-standing reputation for providing investment solutions across various asset classes. They are known for their research-driven approach and commitment to client service.
Management Expertise
The ETF is managed by Columbia Threadneedle's experienced team of portfolio managers and research analysts specializing in global equities and emerging markets. Their expertise lies in identifying companies poised to capitalize on long-term secular growth trends.
Investment Objective
Goal
To provide long-term capital appreciation by investing in equity securities of companies that are expected to benefit from the increasing consumption patterns of emerging market populations.
Investment Approach and Strategy
Strategy: The ETF actively selects companies based on their exposure to emerging market consumer spending, rather than tracking a specific index. The strategy involves fundamental analysis to identify companies with strong growth potential and sustainable competitive advantages.
Composition The ETF primarily holds a diversified portfolio of common stocks of companies operating in emerging markets, with a specific focus on the consumer discretionary and consumer staples sectors.
Market Position
Market Share: Specific market share data for the Columbia Emerging Markets Consumer ETF is not readily available as it's a niche product within the broader emerging markets ETF landscape. Its market share is likely to be modest compared to broader emerging markets ETFs.
Total Net Assets (AUM): 125000000
Competitors
Key Competitors
- iShares MSCI Emerging Markets Consumer Staples ETF (EMCS)
- Vanguard FTSE Emerging Markets ETF (VWO)
- iShares Core MSCI Emerging Markets ETF (IEMG)
Competitive Landscape
The emerging markets ETF space is highly competitive, dominated by large-cap, broad-market index funds. Niche ETFs like EMCM face challenges in attracting significant AUM against these giants. EMCM's advantage lies in its focused approach on consumer growth, which may appeal to investors seeking specific thematic exposure, but its disadvantage is a potentially narrower investor base and less diversification than broader emerging markets ETFs.
Financial Performance
Historical Performance: [object Object],[object Object],[object Object]
Benchmark Comparison: Performance relative to a specific emerging markets consumer benchmark is not explicitly provided, but its performance would be benchmarked against broader emerging markets indices and potentially more specific consumer-focused emerging markets benchmarks. Detailed comparison requires specific benchmark data.
Expense Ratio: 0.65
Liquidity
Average Trading Volume
The average trading volume for the Columbia Emerging Markets Consumer ETF is typically moderate, indicating sufficient liquidity for most retail investors but potentially less so for very large institutional trades.
Bid-Ask Spread
The bid-ask spread for EMCM generally falls within an acceptable range for its asset class, though it may be wider than more liquid, broad-market ETFs, representing a small cost of trading.
Market Dynamics
Market Environment Factors
The ETF is influenced by global economic growth, geopolitical stability in emerging markets, currency fluctuations, and consumer confidence in these regions. Rising middle classes and urbanization are positive factors, while trade tensions and inflation can pose headwinds.
Growth Trajectory
The ETF's growth trajectory is tied to the secular trend of rising consumerism in emerging economies. Its strategy may evolve by adjusting sector allocations and geographic focus based on emerging market consumer trends and opportunities.
Moat and Competitive Advantages
Competitive Edge
EMCM's competitive edge lies in its specialized focus on the burgeoning consumer class in emerging markets, a segment often overlooked by broader emerging market funds. This thematic approach allows investors to target a specific, high-growth trend. Its active management by Columbia Threadneedle aims to identify undervalued companies with strong consumer-driven growth potential, offering a distinct alternative to passive index-tracking.
Risk Analysis
Volatility
The ETF exhibits moderate to high volatility, characteristic of emerging market equities and sector-specific strategies. Its historical volatility would be higher than developed market indices.
Market Risk
Market risks include economic downturns in emerging markets, political instability, currency depreciation, and regulatory changes. Sector-specific risks related to consumer demand fluctuations and competitive pressures within the consumer industry are also present.
Investor Profile
Ideal Investor Profile
The ideal investor for EMCM is one with a long-term investment horizon, a higher risk tolerance, and a belief in the sustained growth of emerging market economies and their consumer sectors. Investors seeking diversification beyond traditional developed markets and thematic exposure to consumer trends would find this ETF suitable.
Market Risk
EMCM is best suited for long-term investors seeking growth. It is less suitable for short-term traders due to potential volatility and transaction costs, and it is not a passive index follower but an actively managed thematic fund.
Summary
The Columbia Emerging Markets Consumer ETF (EMCM) offers targeted exposure to companies benefiting from increasing consumer spending in emerging markets. Managed by Columbia Threadneedle, it employs an active strategy to identify growth opportunities. While facing competition from broader emerging market ETFs, its niche focus provides a unique investment avenue. Investors should be aware of its higher volatility and long-term growth potential.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Columbia Threadneedle Investments official website
- Financial data aggregators (e.g., Morningstar, ETF.com)
Disclaimers:
This JSON output is for informational purposes only and does not constitute investment advice. ETF performance data is historical and not indicative of future results. Investors should conduct their own due diligence and consult with a qualified financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Columbia Emerging Markets Consumer ETF
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests at least 80% of its net assets in equity securities of companies located in emerging market countries. The index reflects a rules-based strategic beta approach to investing in the companies that comprise the Solactive GBS Emerging Markets Large & Mid Cap USD Index with the index designed to seek to achieve stronger total return when compared with the Starting Universe.

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